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Switching WordPress sites to SSL certificate. Setting up HTTPS.

SSL certificate

Google has officially announced some important changes they are bringing to their Chrome browser. Google wants your site to work on the protocol HTTPS. (assuming you want to keep your existing site traffic and increase it in the future)

If you didn't already know it, the Chrome browser is widely used on computers all over the world. It is applied to mobile devices such as smartphones and tablets. This is because it is a mobile browser that comes preinstalled on many Android devices by default.






As a result, any changes Google makes to Chrome have far-reaching implications for Internet users in general.

Here's what Google said:

Starting January 2017 (Chrome 56), we will be flagging HTTP pages that collect passwords or credit cards. The information received will be unprotected.

If you are already selling something through your website and collecting credit card information, your website may already be running over HTTPS. If so, you are doing well and you can stop reading now.

However, if you have any feature on your website that requires visitors to create user accounts and choose passwords (like a forum) and your website is not yet using HTTPS, the Chrome browser will actively warn people about visiting your website.

The same applies to the login screen WordPresswhere you enter your credentials to access the admin panel (most often found at mywebsite.com/wp-admin).

This is what it looks like right now:

Setting up HTTPS

If you don't sell anything on your website and don't have forums or any other feature that requires people to create user accounts, you can still use HTTP!

Google goes on to say in its announcement:

Ultimately, we plan to mark all HTTP pages as insecure and change the HTTP security indicator to the red triangle, which we use for broken HTTPS.

This is what it looks like right now:

SSL certificate installation

And this is how it will look in the end:

WordPress SSL certificate

Even if you are not worried about this because you are confident in the security of your own website, consider the situation from the side of a regular web user. Will they stay on your website if their browser (desktop or mobile) displays this red alert, or they hit the back button right away? It can end up wiping out your traffic completely overnight, once these changes in Chrome are fully implemented!

What should you do?

You need to think about how to change your website address starting with HTTP to one starting with HTTPS. This is done by installing a so-called SSL certificate on your domain.

The good news is that these SSL certificates are inexpensive and you can even get them for free from the Let Encrypt organization, which is backed by companies like Facebook, Cisco, Mozilla, and Google.

How to switch a site to HTTPS by adding an SSL certificate?

As you can see, it can take some hassle and technical knowledge to get your site up and running over HTTPS. However, now many hosting companies like A2 Hosting or SiteGround have implemented hosting management in their console. This allowed us to completely automate the installation and regular renewal of SSL certificates from Let's Encrypt. Basically, this means that you do not need to perform any technical steps.

It is highly recommended that you consider moving. This is the case for most small business owners - A2 Hosting, and I'll explain why. If it seems to you that the importance of this function is exaggerated, then I hasten to assure you that it is not.

In fact, Matt Mullenweg, who is the co-creator of WordPress and Chairman of the WordPress Foundation, shares the same views and announced that:

in 2017, we will only promote hosting partners that provide an SSL certificate in their accounts by default.

As you can see, built-in support for free SSL certificates (either from Let's Encrypt or another provider) should be a major consideration when choosing a web host in 2017. This is especially true if you are not a "technical person".

Having an SSL certificate is not enough.

Unfortunately, the fact that an SSL certificate was installed for your domain (either automatically by your web hosting company, or manually by you or your developer) is not enough if you already have a website.

Some additional work will be required. Only then will your site actually start using the certificate and will work over HTTPS instead of HTTP. However, this shouldn't scare you or delay the transition to HTTPS, as it's not as difficult as you think, especially if you're using WordPress for your website.

Hosting A2 has a guide on how to switch your WordPress website to HTTPS, as well as information on how to make sure anyone entering your non-SSL HTTP address is redirected to the HTTPS version. If you are not using A2 Hosting, this article has instructions for several other popular web hosts.

Other "added benefits" of running your site over HTTPS.

As I discussed in this article, the main reason you need get SSL certificate and moving to HTTPS is a change in Chrome that will be fully rolled out by the end of 2017.

However, this is not the only reason!

Running your website over HTTPS has a number of other benefits:

  • You will be able to take advantage of HTTP / 2, which allows your site to load much faster and also has other important benefits.
  • Having your site on HTTPS can help you get better rankings on Google. Although HTTPS currently has little impact on rankings. Most SEO (search engine optimization) experts agree that this influence will increase in the future, as Google has openly stated that it wants to see the 100% encrypted web.
  • Having an SSL certificate and running your website over HTTPS will increase the trust of your website visitors. This means that they are much more likely to take the desired action, such as agreeing to receive marketing emails, enter their contact information, or make a purchase.

Whichever you choose, the worst option is to ignore the problem and pretend it doesn't concern you.

Based on materials from the site: website.com

Frequently asked questions about HTTPS.

✓ What is the main advantage of HTTPS?

Increase visitor confidence in your website.

✓ What is an SSL certificate?

An SSL certificate prevents fraudsters from intercepting or changing users' personal data: contact information, bank card numbers, logins, passwords, email addresses, etc.

✓ What is an SSL certificate for?

An SSL certificate is beneficial for the site owner: this way you confirm that it is safe to enter personal data on the site and take care of your customers. If a person is worried that confidential information will fall into the wrong hands, he will receive additional guarantees.

✓ Can I get an SSL certificate for free?

SSL certificates are inexpensive, and you can even get them for free from the Let Encrypt organization, which is supported by companies like Facebook, Cisco, Mozilla, and Google.

✓ How do I change my WordPress site to SSL?

The easiest way to move your WordPress site from http to https in just 7 steps.
Back up your website.
Implement your SSL certificate.
Add HTTPS to your WordPress admin area.
Update the site address.
Change links in your content and templates.
Implement a 301 redirect in .htaccess.
Test it and get started.

✓ How do I change all links in WordPress to https?

Log into your dashboard and go to Settings> General. In the text boxes next to the WordPress url and site url, replace HTTP with HTTPS. Then click the "Save Changes" button at the bottom of the screen window. Now every URL on your WordPress site will be served over HTTPS.

✓ How do I force a website to use SSL?

Login to your cPanel and go to the redirects section.
Set Type to Permanent (301).
Next to redirect, enter your website url using a shared SSL certificate.
Make sure wildcard redirection is selected.
Click Add.

Information design principles.

Applications and principles of information design. User UX strategy

User-centered design is focused on meeting the end user needs.

Data - both quantitative and qualitative - serve as the basis for deciding on the direction of design. Understanding what the data tells you affects your information architecture, characters, user flows, design interface and many other aspects of user interaction.

Having multiple dimensions of data enables companies to innovate, and multidimensional strategy requires consideration of the design problem from different angles. 






Use a multidimensional perspective for your design strategy.

Our 8 methods of UX analysis fall into four categories: user perspective, business perspective, expert perspective, and technical perspective. Each offers a unique perspective that allows you to truly imagine the design process.

design process

8 methods of analysis UX.

1. Website and device analytics

It is very important to understand where your target audience "lives". What is their preferred digital environment? Technology is constantly changing, and your behavior and preferences users will also change.

Device and website analytics reveal important information about click paths, demographics, device preferences, major browsers and technologies.

Example: Analytics provides insight.

Flurry Analytics is one of the tools we use to analyze user behavior on mobile devices. In the example below, we will follow how users are promoted through a mobile app. 

Compared to the other version of the mobile app, we were able to see that the preferred version had a bounce rate of only 7% compared to a bounce rate of 23.5% for the other version that ran full screen ads.

full screen advertising

2. Business and sales analytics.

Understanding business data and sales is also an important part of UX. What are the most beneficial strategic steps? What can be revised?

Business and sales analytics enable companies to measure their success and assess how to improve specifically.

Example: Sales data shows key demographics.

Business and sales data reveal important information about your product and users. Despite the fact that the webstatistics showed a more balanced demographic, with one customer's sales data showing that their customer base was predominantly older. This data, shown below, was important to consider when it came to brand redesign.

customer base

3. Comparative analysis of competitors.

Comparative analysis competitors will identify opportunities for improvement or differentiation. It also indicates areas where there are benefits.

By examining qualitative data (observations, discussion of trends, etc.) and quantitative data (concrete numbers and statistics supporting a qualitative assessment), the team can make recommendations to satisfy - and ideally surpass - the steps being taken by the competition.

Example: usability analysis.

Below in the section "Competitive performance of competitors" was analyzed the number of "steps to checkout" similar e-commerce sites.

After making a comparison, we analyzed how to make the steps easier and shorter to reduce dropouts.

competitive performance

4. Principles of UX benchmarking.

Timeless principles exist for a specific reason - in many cases they have been proven to improve products.

Principles UX Benchmarking measures a website or product against other principles and myths and uses them as a metric to determine how to improve the design. Principles and myths point out what works and what doesn't. They act like a litmus test for what constitutes sound design.

Example: comparison with specific principles.

An example of a principle is that "scrolling is faster than paging". Each time the user clicks on a new page (called "paging"), the refresh time averages 6.5 seconds. The user can scroll through one long page (consisting of several sections of the page) in a matter of seconds, instead of wasting a lot of precious time navigating between pages (for example, spending 26 seconds viewing 4 pages).

Using this principle as a guide, we will provide guidance on how a client can make their website more scrollable and crawlable.

How to measure website conversion. Website revenue and sales.

5. UX checklists and heuristics.

At Fresh, we use both a 150-point checklist across 10 categories and a variety of heuristic structures used to analyze whether websites are high-quality. These peer reviews serve as a concrete assessment of how to improve your design.

Examples of key elements analyzed include whether the content is relevant, whether the included advertisements are professional and relevant, and whether the branding is consistent across the site.


6. Assessment of UX trends.

UX Trends Evaluation identifies new UX directions and evaluates whether your product can benefit from more advanced designs.

The innovation is exciting. However, in user-centered design, it's important to focus on the ultimate needs of the people using your product first. As UX expands in new, innovative directions, analysis should also prioritize your target users and their needs against relevant trends.

Example: The trend of increasing screen size and resolution.

In addition to dimensions screen mobile devices people use larger screens with higher resolution to access websites. Without designing with these habits in mind, your experience can look and feel low-level. The fact that screens are getting bigger and bigger with higher resolutions is important for analysis and accounting.

screen dimensions

7. Technical analysis.

What integrations are easy to do? What restrictions and limitations do you need to consider? Maximizing design effectiveness is achieved by understanding the implications of design decisions when you understand and use technology.

  • Tech Stack Limitations - What aspects of your tech stack will make your site the most effective?
  • Performance limitations - will design slow down performance?
  • Integration restrictions - with which systems can you integrate your site to improve performance?
  • Back-end CMS / Admin Constraints - What are the right content management systems to make maintaining your website as easy as possible?

8. Analysis of the process.

The analysis of the process that the user goes through when using the system allows you to paint a picture of the problem before developing a solution.

  • Understand the challenge and design with empathy - Improving a process or system requires understanding how it works for users.
  • Think over the flow and focus - the core of a web application or mobile application is the flow of users. Ask stakeholders and users if it makes sense to tailor the experience to their needs.
  • Look at the picture generally. High-level thinking can help you understand the details of a project (such as the layout of data entry fields) and help you think broadly about what users are trying to do and how you can help them achieve your goal. ,
  • Consolidation, separation or reduction of processes. By documenting the processes and stages that the user goes through, it is possible to determine which stages should be consolidated and which should be split. A system that automatically integrates information will be more user-friendly.

Example: process analysis in healthcare.

One of our healthcare clients approached us to create a CRM tool to manage the administration of their benefits. The analysis of the processes allowed us to answer how to create a minimum viable product that would make their core processes more efficient.

health care tools

Conclusion.

Data - both quantitative and qualitative - tells about what works for users, stakeholders and businesses.

Ultimately, analysis adds clarity and justifies important decisions with confidence. As opposed to making design decisions that have no evidence or justification, can be stumbled upon by chance, UX Analysis provides a multidimensional perspective to transform your design strategy from acceptable to exceptional.

Because the data helps understand the strategy that leads to more meaningful user-customer interactions, there is value and return on investment by including analysis in the design process.

✓ What is UX?

UX stands for User Experience. UX studies what actions the user takes on the site and what motivates him to take actions and purchases.

✓ What is website technical analysis?

The technical analysis of the site examines the speed of the site, the stability of the site and technical errors of the site.

✓ Does an internet marketer need business analytics for sales?

I need it. Business sales analytics allow marketers to measure their success and assess how to specifically improve a product.

✓ What are the UX trends this year?

Now there is a decrease in the amount of navigation and an increase in product information.

✓ What is the difference between design elements and principles?

Design elements are the parts that define the visual appearance, tools and components that a person uses to create a composition. Design principles relate to how a person uses elements to create a visual image and convey a message.

✓ How are design elements and principles used?

Design elements and principles are the building blocks used to create a piece of art. Design elements can be thought of as what makes up a picture, drawing, design, and so on. Design principles can be thought of as what we do with design elements.

✓ What are the elements and principles of logo design?

5 principles of logo design.
Simplicity.
Memorability.
Durability.
Versatility.
Conformity.

Add Google Analytics to WordPress.

4 Easy Ways to Add Google Analytics to WordPress

Many users WordPress are having difficulty connecting Google Analytics to their site. This is necessary to collect data about its visitors.

There are several ways to add Google Analytics to WordPress. Once you get the hang of them, these techniques are pretty simple and useful in a variety of situations.

In this post, we will discuss what does Google Analytics and why it matters to your site. We'll then go over 4 ways to connect it to WordPress to start tracking activity.






A quick introduction to Google Analytics.

Before you start connecting Google Analytics to your WordPress site, it's important to understand what it is and how it works.

This platform tracks the activity on your website and provides you with key data to help you improve it.

google analytics for wordpress

Image: Google Analytics home page.

By using a snippet of code inserted into the header of every page on your website, Google Analytics collects a wide range of information. It can be divided into five categories:

  • Real-time events: what is happening on your site when you view the report.
  • Audience: Information about who is visiting your site, including demographic information.
  • Arrival: traffic sources.
  • Behavior: The actions of your site visitors, including button clicks and which of your pages are most popular.
  • Conversions: An advanced report that will be used in conjunction with Google Analytics goals. It can help you track activities such as email subscriptions or e-commerce sales.

Here are some examples of specific information you can find in your Google Analytics reports:

  • The number of active users on your site at any given time.
  • How many people visit your site over a period of time.
  • The age, gender, and location of your visitors.
  • Where your visitors come from: organic search results, social media, etc.
  • Which pages visitors are viewing and for how long.
  • Bounce rates, clicks and conversions.

The Google Analytics dashboard provides many tools for collecting information about site activity. It can help you improve your web resource in many ways.

Why analytics is important for your WordPress site.

If you know how to use analytics effectively, it can be useful for all kinds of sites. There are four key areas:

  • Content marketing strategy. You can determine what your visitors like the most on your web pages. Increasing page views and traffic requires creating the type of content that best suits your audience.
  • Inbound marketing. Traffic sources to your site show you which marketing strategies work and which don't. This will help you focus the bulk of your effort and budget on the methods that get the most out of your business.
  • Audience segmentation. Understanding your audience is key to effectively communicating with them to encourage conversions. With analytics, you can create subgroups for targeted marketing.
  • UX user experience audit. User behavior streams can reveal problems with your navigation or site design. Identifying underperforming content and high bounce rate pages can help you improve problem areas.

If you have an e-commerce site, the conversion report is also useful for tracking sales and revenue.

How you apply the knowledge you gain from Google Analytics is where the value comes in. Troubleshooting and applying the best marketing techniques for your website can lead to increased traffic, conversions, and revenue.

Google Analytics is the standard when it comes to web analytics tools. Check out this guide to learn how to connect GA to WordPress.

How to Add Google Analytics to WordPress: 4 Ways.

If you're trying to collect data about your users, here are some ways to connect Google Analytics to your WordPress site.

In each case, we will assume that you already have a Google Analytics account set up. If it doesn't already exist, create it. Then you can use these 4 ways:

  1. Add Google Analytics to WordPress using a plugin.
  2. Connect Google Analytics and WordPress with a manual code.
  3. Integrate Google Analytics and WordPress with Google Tag Manager.
  4. Sync Google Analytics locally for Performance Reasons.

1. Add Google Analytics to WordPress using a plugin.

For most WordPress users, the easiest way to add Google Analytics to their sites is with a plugin. This method saves you the hassle of editing your site's code.

We recommend two plugins for this:

Site Kit from Google.

If you want to add Google Analytics to your WordPress site, Google provides you with a simple yet powerful plugin: Google's Site Kit.

Site Kit with Google WordPress plugin

This free plugin connects Google Analytics to your WordPress site in just a few clicks, but that's not all. In addition to analytics, this plugin extracts data from other services provided by Google such as Google Search Console, Google AdSense and PageSpeed Insights. This allows you to create a beautiful Google-based dashboard as your data source.

Here's how to get started:

Install and activate the Google Site Kit plugin, then click the "Start setup" button.

Google Site Kit plugin

When you're done, you will need to connect your WordPress site to your Google Analytics account.

You will need to follow a few steps to make sure you own the domain, give Google access to its data, and configure each service you want to add to WordPress.

Google Site Kit configured successfully

After successfully connecting to your Google account, you will be able to view data from Google Analytics along with all other services activated directly from your WordPress dashboard. This is how it looks:

Google Site Kit dashboard

All of this data will always be available in WordPress on the left sidebar.

If this plugin is too important for you and you want to focus primarily on Google Analytics, you can use the following plugin.

GA Google Analytics.

The free GA Google Analytics plugin by Jeff Starr has over 400,000 active installs and a five-star rating:

google analytics logo

After installing and activating the plugin, all you need to do is add your Google Analytics Tracking ID in its settings. To get your tracking ID, go to your Google Analytics account and click Admin in the sidebar:

tab admin google analytics

Under Properties, select Tracking Information, then click Tracking Code:

access to the google analytics tracking code in the property information section

Your Tracking ID will start with UA and will be at the top of this section:

access to google analytics tracking id

On your WordPress dashboard, go to Settings> Google Analytics. Scroll down to plugin settings and add your tracking code in the appropriate field:

ga the settings page of the wordpress plugin for google analytics

This plugin also lets you choose if you want the tracking code to be placed in your header rather than the footer. You can also add custom tracking code, enforce SSL, disable tracking for admin users, and some other useful options.

Once you've configured your needs, scroll down and click the Save Changes button. Google Analytics should now be active on your WordPress site.

2. Connect Google Analytics and WordPress using the code manually.

If you don't want to use the plugin, it's also quite easy to add the Google Analytics tracking code directly to your WordPress theme via your functions.php file.

If you are going the manual route, it is important to use a child theme so that your tracking code is not overwritten every time you update your WordPress theme.

It is recommended that you create a backup before making any changes.

Once your child theme is active, you need to insert your Google Analytics tracking code right before the closing tag in the header.php file.

To find the Google Analytics tracking code, go to your account and access the tracking information as we described in the previous method. Then you can copy the script out of the box under the Google Site tag:

copying the google site tag code

To add it to your WordPress site, choose Appearance> Theme Editor. If your child theme inherits template files from its parent, you won't see header.php here. You can click on the name of your parent theme in the file list to access it:

wordpress theme editor for kids theme

Once you find and select header.php, paste the Google Analytics tracking code right before the tag in the editor:

editing header php file in wordpress

Then be sure to click the "Update File" button. Google Analytics tracking code is now being added to WordPress.

3. Integrate Google Analytics and WordPress with Google Tag Manager.

Another method that you can use to add Google Analytics to WordPress is using the Google Tag Manager. It is intended for sites that include scripts for various purposes, not just analytics.

Google Tag Manager is a tag management system. It allows you to quickly and easily update tags and code snippets on your website or mobile app.

You can add and update scripts from the Tag Manager UI instead of editing the site code in WordPress. This reduces errors and frees you from having to involve a developer when setting up your tags.

The easiest way to do this is to use the free Google Tag Manager WordPress plugin. It currently has over 300,000 active installs and a five-star rating.

google tag manager for wordpress plugin

You can download the Google Tag Manager plugin from the WordPress repository or find it under Plugins> Add New in your WordPress dashboard. Next, you will need to register for a Google Tag Manager account and create your first container.

After following the steps above, you can copy your container ID from your Google Tag Manager dashboard by going to the Admin tab and searching for a series of characters starting with GTM:

search for container id in google tag manager

Then go back to your WordPress site and paste the Google Tag Manager ID into the appropriate field on the plugin settings page. You can get there by going to Settings> Google Tag Manager:

adding container id to google container plugin tag manager

Any tag that you have set in Google Tag Manager, including the tag for Google Analytics, will now work on your WordPress site via a plugin.

4. Synchronize Google Analytics locally for Performance Reasons.

The last method you can use is to sync the Google Analytics script locally to your own server.

Please be aware that this method is not supported by Google!

However, there are several reasons why you might want to do this. First, Google Analytics local syncing can cut your external HTTP requests. In addition, you will have full control over file caching so that you can use your own server's cache headers.

This is essential to improve the performance of your site. If you are using Google PageSpeed Insights, you may see a "Serve static resources with effective caching policy" warning for your Google Analytics script:

example google analytics alert

The problem is that Google Analytics has a 2 hour cache time by default, as you can see in the alert above. If Google needs to change something from the start, it wants all users to have access to the changes as quickly as possible.

By hosting the Google Analytics script on your own server, you can change the caching times to improve performance.

Google Analytics local sync with full suite of Google Analytics optimization tools.

To get started, we recommend using the Complete Analytics Optimization Suite CAOS. This is a free plugin created and developed by Daan van den Bergh. It currently has over 20,000 active installations with a five-star rating.

caos host google analytics local plugin

You can download it from the WordPress repository or search under Plugins> Add New in your WordPress dashboard.

CAOS allows you to host your Google Analytics JavaScript file, analytics.js locally and update it using wp_cron (). Other features allow you to:

  • Anonymize the IP address of your visitors.
  • Set an adjusted bounce rate.
  • Change the Google Analytics script location, header or footer.

Important: you will need to deactivate any analytics plugin you have already installed before using CAOS.

When you install CAOS and enter your Google Analytics Tracking ID, the plugin adds the required Google Analytics code to your WordPress site.

It then downloads and saves the analytics.js file to your server and updates it with a scheduled script in wp_cron ().

We recommend setting up the script to load into the footer by going to Settings> Optimize Analytics and selecting the Footer option under Tracking Code Position:

settings for local sync google analytics

It is important to note that CAOS does not work with other Google Analytics plugins.

Synchronization of Google Analytics locally with Perfmatters.

Another plugin that you can use for local analytics is Perfmatters. This is a premium website performance optimization plugin created by Brian Jackson and his brother Brett:

perfmatters wordpress plugin

Among the many features, there is also the option to sync Google Analytics locally by entering your tracking ID. Like CAOS, you can also set the script to load in the footer instead of the header.

Output.

Google Analytics is an essential tool for website owners and managers. Keeping track of your site's user activity, referral sources, and other data is key to growing your audience.

You can connect Google Analytics to your WordPress site in the following ways:

  1. Add Google Analytics to WordPress using the Site Kit plugin or GA Google Analytics.
  2. Connect Google Analytics and WordPress manually by adding code directly to your theme.
  3. Integrate Google Analytics and WordPress with Google Tag Manager.
  4. Sync Google Analytics locally for performance reasons using CAOS plugins or Perfmatters.

Are there any thoughts or other methods you are using to add Google Analytics to WordPress? If so, we'd love to hear from them!

Based on materials from the site: kinsta.com.

✓ What is GA Google Analytics?

GA stands for Google Analytics. This is a program for collecting data about the activity on the site.

✓ Use Site Kit from Google or GA Google Analytics?

It depends on personal preference. Learn more about each product and test it.

✓ What is a script?

It is a scenario: a specific sequence of actions for a program to complete a task.

✓ What is Google's Site Kit for?

It is a tool for collecting and analyzing user behavior on the site.

✓ How to add Google Analytics to WordPress?

One of the options.
In the control panel WordPress you need to install the plugin Analytics Code Integration. Then, in the Settings section, click Google Analytics Code... After that insert the identifier Google Analytics and click Save.

✓ How to install traffic counter on WordPress?

First, you need to register the site in order to get the counter. After that, you need to choose the type and design of the meter itself.

✓ How to use Google Analytics?

Google Analytics allows you to view statistics from sites and applications for mobile devices, sales accounting systems. Also, the service can be used to work with clients and various Internet platforms. Google Analytics saves relevant information in the form of reports.

Cloudflare for WordPress. How to set up a CDN for a website?

Cloudflare-WordPress
how to configure cloudflar settings for WordPress

Cloudflare is a reverse proxy for your site... It is a versatile product for the security and performance of web pages.

Cloudflare is used by over 12% websites worldwide. 

As a user WordPress, adding Cloudflare to your web site can help improve performance and reduce the impact of malicious bots and hackers.

Once properly configured, all requests to your site will go to the Cloudflare server first. It will determine whether the request should be redirected to the origin server, served from the cache, blocked, or processed according to custom rules.

In this guide, we'll take a closer look at optimal Cloudflare settings for WordPress, highlight the difference between Kinsta DNS and Cloudflare DNS, talk about caching and security settings, and show you how to set up Cloudflare for multi-site WordPress installations.

Table of contents:

  •  Kinsta DNS vs Cloudflare DNS.
  •  How to configure Cloudflare settings for WordPress.
  •  Cloudfire Argo and Railgun.
  •  Cloudflare plugin for WordPress.
  •  How to configure Cloudflare settings for WordPress Multisite.





Kinsta DNS vs Cloudflare DNS.

Before we dive into Cloudflare settings for a WordPress site, let's take a look at the differences between Kinsta DNS and Cloudflare DNS. DNS Kinsta, a premium service included in all of our plans, runs on Amazon Route53. Route53 is an enterprise grade DNS service that offers fast and reliable resolution.

Cloudflare DNS and Kinsta DNS are equally powerful and work flawlessly. The main difference between the two services is the additional security and performance features of Cloudflare. Kinsta DNS is purely a DNS solution, while Cloudflare offers DNS as well as an additional proxy layer. It acts like a firewall, CDN and much more.

If you are a Kinsta customer looking for a DNS-only service, Kinsta DNS is the perfect option. On the other hand, if you're looking for a versatile proxy product, Cloudflare is a good choice.

How to configure Cloudflare settings for WordPress?

Cloudflare offers many security and performance benefits, but not all of them are fully compatible with WordPress. Let's take a closer look at the Cloudflare settings. This will help us determine the best features for your WordPress site. These parameters are:

  • SSL;
  • Speed;
  • Caching;
  • Firewall.

Cloudflare supports four SSL / TLS encryption modes:

  •  "Off" - no encryption;
  •  Flexibility - encrypts only the connection between the browser and Cloudflare;
  •  "Full" - end-to-end encryption, but allows a self-signed certificate on the origin server;
  •  Full (Strict) - End-to-end encryption that requires a free certificate of origin from Cloudflare or a certificate from a trusted CA, CA. We recommend using Full, Full (Strict), SSL mode for maximum security.

For Kinsta customers who would like to use Cloudflare on their WordPress sites, we recommend creating a free Let's Encrypt SSL Certificate on MyKinsta and using the Full or Full (Strict) option on Cloudflare.

Alternatively, you can also create a Cloudflare certificate of origin to install on the source server. If your host does not offer free SSL certificates, installing the original Cloudflare certificate on your server will allow you to use full, strict SSL mode.

If you are using Kinsta to host your site on a subdomain and the root domain uses Cloudflare's flexible SSL, you can use the Cloudflare page rule. Then the subdomain hosted on Kinsta will use Full, Full (Strict) SSL.

service setting

This setting allows flexible Cloudflare SSL while providing full Cloudflare SSL for a subdomain hosted on Kinsta.

Always use HTTPS.

We recommend enabling this option to automatically forward all HTTP requests to HTTPS.

HSTS stands for "HTTP Strict Transport Security" and is used to force the web browser to use secure HTTPS connections. Enabling HSTS on Cloudflare ensures that HTTP requests never reach your origin server. If your site is already configured to use HTTPS, we recommend that you also configure HSTS on the origin server.

Minimum TLS version.

TLS, Transport Layer Security, is a cryptographic protocol that enables secure transmission of data over a network. 

By default, Cloudflare installs TLS 1.0 for the protocol version. Certain security standards, such as PCI DSS 3.2, require more recent versions of TLS to be compliant. If your site requires a specific version of TLS, you can change the setting by going to SSL / TLS> Edge Certificates> Minimum TLS Version.

Automatic rewriting of HTTPS.

This function checks the URLs of the HTTP resources in your HTML code. This determines if they are available over HTTPS. If so, they will be automatically rewritten with the HTTPS variation. HTTPS auto-rewrite is useful for providing secure browsing without confusing content errors.

Keep your website safe with the correct Cloudflare settings.

Most of Cloudflare's performance-related settings such as asset minification and image optimization can be found under the Speed tab.

Image resizing for business projects.

Cloudflare's image resizing feature is only available to business plan users. If implemented correctly in your WordPress theme, this feature can be used to upload thumbnails of images to Cloudflare. This has several advantages over WordPress' built-in thumbnail creation feature.

For sites that dynamically generate image sizes on the fly, using Cloudflare's image resizing feature can reduce CPU usage.

This allows your site to serve more users at the same time without increasing CPU resources. Resizing images in cloud storage also helps reduce disk space usage.

Image resizing in Cloudflare is done by adding an endpoint to your images. Take a look at the example below that shows how this feature works.

Source Image URL:

https://yourdomain.com/wp-content/uploads/2020/01/picture.jpg

URL of the modified image:

https://yourdomain.com/cdn-cgi/image/fit=contain,format=auto,metadata=none,onerror=redirect,quality=70,width=720/https://yourdomain.com/wp-content/ add / 2020/01 / picture.jpg

The "width" parameter can be adjusted to dynamically create different thumbnail sizes without additional load on your origin server. If you're looking for a standalone service similar to Cloudflare's image resizing feature, then Imgix and Cloudinary are great options.

"Polish" for professionals.

Cloudflare Polish is an image optimization service that automatically compresses JPG, PNG, GIF and other image files. They are processed at the edge of Cloudflare.

This means there are no performance issues on the server that hosts your WordPress site. Polish also supports the Google WEBP format. Optimized WEBP images will be automatically provided in Chrome, Brave and other browsers that support this format.

Polish is a useful feature for WordPress sites for several reasons. If you use an image optimization plugin like ShortPixel or Imagify, Polish can significantly reduce your server's CPU load. This can lead to a more stable Internet experience for visitors.

Since the images optimized for Polish are stored and cached outside the server, you don't need to worry about using disk space to store WEBP versions of your images.

Auto Minify.

Cloudflare's auto minify feature minimizes cached CSS, JSS and HTML resources as much as possible. If you are not minifying resources with a WordPress plugin like Autoptimize or WP-Rocket, we recommend enabling the auto minify feature in Cloudflare.

Brotli.

Brotli is an alternative to GZIP, a compression algorithm that reduces the size of web requests before they are delivered to visitors.

Compared to GZIP, Brotli offers a higher compression ratio. This results in faster page loading for users.

The problem is that not all web browsers support Brotli compression. In any case, we recommend enabling the Cloudflare Brotli feature. Requests from unsupported browsers will simply fallback to GZIP compression.

Improved HTTP / 2 prioritization for Pro.

The introduction of HTTP / 2 has led to significant increases in website performance through parallelization and multiplexing. Cloudflare's enhanced HTTP / 2 Priority feature takes it one step further.

It intelligently parses the HTML of your website. This is how you determine the order in which resources are loaded to achieve the best performance. According to Cloudflare, improved HTTP / 2 prioritization can reduce page load times by up to 50%.

Mirage for professionals.

Mirage is an image optimization feature designed for mobile and low-speed connections.

When Mirage is enabled, images are replaced with low resolution placeholders during page initial load. After it loads, the full resolution image pages are loaded with lazy loading.

Mirage can also combine multiple image requests into a single request, which reduces the number of round trips required to fully load a page.

If your site uses a lot of images and targets mobile demographic pressure, Cloudflare Mirage can have a positive impact on performance.

Rocket Loader.

Rocket Loader is a feature that speeds up the loading time of JavaScript resources by loading them asynchronously.

This effectively reduces the render-blocking content of the page, allowing the page to load faster. We recommend testing your site with Rocket Loader enabled to see if it improves your page speed. If your WordPress site depends on loading JavaScript resources in a specific order, you can bypass the Rocket Loader by adding the data-cfasync = "false" attribute to the script tag.

Caching.

By default, Cloudflare caches static assets like CSS, JS, and image files. Please note that Cloudflare does not cache your site's generated HTML by default.

Caching level.

We recommend that you leave the caching level at "Standard", which allows you to access updated versions of resources using a unique query string.

The expiration date of the browser cache.

For sites hosted on Kinsta, we recommend setting the browser cache expiration setting to Respect Existing Headers. This will keep the static resources in the browser cache for one year. If you would like to change this with a shorter expiration date, feel free to change this setting.

Firewall.

At Kinsta, we use an enterprise-grade Google Cloud Platform firewall to protect WordPress sites from malicious traffic. Kinsta customers have access to the IP Deny tool on the MyKinsta dashboard to block specific IP addresses.

If your host doesn't offer a custom firewall, Cloudflare's free plan includes a basic firewall that allows five custom rules. Firewall rules can be configured to block specific IP addresses, user agents, request methods, HTTP links, and even countries.

For example, you notice that your WooCommerce store is receiving a lot of fake orders from a country outside of your target market. You can use Cloudflare's free firewall to block traffic from all over the country.

The Pro Cloudflare plan includes a more robust Web Application Firewall (WAF). WAF offers specialized, managed rulesets to help protect your site even more. For example, there are rulesets designed for WordPress and PHP sites. For example:

WordPress rules

For most WordPress sites, the level of security offered by the free Cloudflare plan is sufficient. However, if you are running a mission-critical business site that requires more security, WAF and Cloudflare's managed rulesets can help further secure your site.

Network.

In the Cloudflare Network settings, we recommend enabling HTTP / 2, HTTP / 3 (with QUIC) and 0-RTT connection resume.

As we mentioned earlier, HTTP / 2 brings several improvements to HTTP / 1.1 through parallelization and multiplexing. Likewise, HTTP / 3 extends the performance of HTTP / 2 even further by using a new UDP-based protocol called QUIC instead of traditional TCP.

cloudflar settings

Description to Image: Enable HTTP / 2, HTTP / 3 and 0-RTT connection renewal.

Secure HTTP / 3 connections also benefit from an optimized handshake. It leads to faster connection times. When HTTP / 3 is enabled on your Cloudflare dashboard, supported clients will be able to use HTTP / 3 to connect to Cloudflare servers.

Finally, Cloudflare's 0-RTT resume feature shortens the download times of visitors who have previously connected to your website.

Page rules.

The Cloudflare Page Rules feature allows you to customize settings for specific URLs. Page rules are useful for disabling caching for specific resources, changing the security level for a selected page, and more.

One of the more popular use cases for page rules is to configure Cloudflare to “cache everything”.

Cache HTML using Cloudflare Page Rule.

Cloudflare only caches static assets like CSS, JS and image files. As a security measure, Cloudflare does not cache HTML by default. WordPress and other CMS-based sites are dynamic in the sense that they require administration in a secure server environment. With HTML caching enabled, these secure server pages will be cached and made visible to anyone who logs on or off.

cloudflar creation

In Cloudflare, you can configure all caching options by adding a wildcard page rule covering the entire site: * kinstalife.com / * With the cache all feature enabled, Cloudflare will cache your site's HTML pages across your entire datacenter network worldwide.

report

Description to image: site with everything caching enabled - pay attention to the cf-cache-status header.

In general, we don't recommend configuring Cloudflare to cache everything unless your site is static. For example, most sites created by static site generators like Gatsby and Hugo do not have dynamic functionality that can break when cached full page.

How to bypass the cookie cache?

That being said, it's certainly possible to tweak Cloudflare's settings to cache everything on your WordPress site. The Cloudflare Business Plan allows you to create page rules that bypass the cache for specific cookies.

By changing your Cloudflare settings to bypass the WordPress WordPress cookie, login requests will not be cached. Likewise, bypassing the cache for cookies like woocommerce_items_in_cart and wp_woocommerce_session_ is useful for WooCommerce sites.

Specifying the Cache-Control headers.

Another option for selectively bypassing the Cloudflare cache is to use PHP to add cache control response headers when a certain condition is met. For this method to work, you need to enable source caching controls in your cache all page rule.

cache

Enabling source cache control will force Cloudflare to respect the response headers from your web server (like Nginx) and backend application (like PHP and WordPress). To prevent Cloudflare from caching certain pages, the below response headers can be added to WordPress theme template files. In addition, the code can also be adapted to work in your functions.php file

Enabling source cache control will force Cloudflare to respect the response headers from your web server like Nginx and backend application like PHP and WordPress. To prevent Cloudflare from caching certain pages, the below response headers can be added to WordPress theme template files. In addition, the code can also be adapted to work in your functions.php file.

If this code is added to the top of your single.php file, Cloudflare will not cache your individual posts and pages. This code can also be wrapped in logical statements to run under certain conditions. For example, using this code with the is_user_logged_in () function will ensure that Cloudflare will not cache pages for logged in users.

As an example, we have added the below code to our header.php file. This PHP code will add cache control and pragmatic response headers to all of our pages when the user is logged in.

By examining the login response headers, we can see this.

Cache-Control: no-store, no-cache, must-revalidate, max-age = 0 Cache-Control: post-check = 0, pre-check = 0 CF-Cache-Status: BYPASS CF-RAY: 588140b43a4f74a7-IAD cf-request-id: 0244a6c4a0000074a7bdb0e200000001 Connection: keep-alive Content-Encoding: gzip Content-Type: text / html; charset = UTF-8 Date: Wed, 22 Apr 2020 18:01:54 GMT Expires: Wed, 11 Jan 1984 05:00:00 GMT Link: ; rel = "https://api.w.org/" Pragma: no-cache Server: cloudflare Transfer-Encoding: chunked Vary: Accept-Encoding X-Content-Type-Options: nosniff X-Kinsta-Cache: BYPASS

Viewing the same page as the logged out user gives these response headers.

Some of the world's largest brands and industries use Kinsta's Enterprise WordPress Hosting. From startups to agencies and Fortune 500 companies. Ready to get started?

Age: 5 CF-Cache-Status: HIT CF-RAY: 5881420dad7d74a7-IAD cf-request-id: 0244a79c8d000074a7bd820200000001 Connection: keep-alive Content-Encoding: gzip Content-Type: text / html; charset = UTF-8 Date: Wed, 22 Apr 2020 18:02:49 GMT Link: ; rel = "https://api.w.org/" Server: cloudflare Transfer-Encoding: chunked Vary: Accept-Encoding X-Content-Type-Options: nosniff X-Kinsta-Cache: BYPASS

As you can see, there is a CF-Cache-Status: HIT header that indicates that the page is being served from the Cloudflare cache.

If you are interested in setting up an everything caching feature for your WordPress site, we recommend that you work with a developer with experience with both Cloudflare and WordPress.

This will help determine if it is better to use cookie-based crawls or server-side cache control header generation for your WordPress site.

In some cases, both methods may need to be implemented at the same time.

Cloudfire Argo and Railgun.

Cloudflare offers complementary high performance products. They can help further improve the performance of your WordPress site. These features come at extra cost, but are worth looking into if you're ready to go the extra mile optimizing your site.

Argo.

Argo is a Cloudflare add-on service that provides smart routing for your site. With Argo enabled, traffic is directed around congested areas on the Cloudflare network.

In our tests, Argo reduced page load times by 20-30%. If you are a Cloudflare user and want to do your best to optimize performance, experimenting with Argo can bring positive results.

Railgun.

Railgun by Cloudflare is a WAN product that establishes a secure tunnel between your server and Cloudflare servers.

Railgun is designed to speed up the delivery of uncached content. It only provides a general difference between requests. For example, if page A and B have identical header and footer structures with different body content, Railgun will be aware of this. The service will only handle differences over a highly compressed binary data stream.

Railgun is only available for Cloudflare business plans and requires your web host to install additional software on your website server. For most users, Railgun acceleration is not required to maintain fast download times from Cloudflare.

However, if you're running a WooCommerce store or forum with a lot of traffic that can't be cached, Railgun can potentially help boost your site's speed.

Cloudflare plugin for WordPress.

The Cloudflare team maintains the official WordPress plugin. While this plugin is not an absolute requirement, it does provide some useful features:

  •  WordPress-optimized Cloudflare settings, 
  •  sets of security rules for WordPress,
  •  automatic cache clearing, HTTP / 2 server submission, and more.

For advanced users, we recommend not installing the plugin, but adjusting the settings in the Cloudflare dashboard. This avoids conflicts with custom page rules.

How to configure Cloudflare settings for WordPress Multisite.

If you're using Cloudflare with a WordPress multisite, there are a few caveats to consider when setting up:

  1. SSL configuration.

To demonstrate the correct Cloudflare SSL setup for a WordPress multisite, we created a test multisite subdomain. SSL problems won't be if you are using a multisite subdirectory.

Here's the structure of our test WordPress subdomain for multiple sites:

  •  The main site is brianwp.com and www.brianwp.com.
  •  Subsite 1 is site1.brianwp.com.
  •  Subsection 2 - site2.brianwp.com.

We've added multisite domains to MyKinsta.

multisite

Likewise, domains have been configured with corresponding A records in Cloudflare. The Cloudflare proxy has also been enabled, as indicated by the orange cloud icon.

recording

To use Cloudflare in full (strict) SSL mode, all linked domains must be present in the source server's SSL certificate. There are two ways to do this.

2. Encryption or Pay for SSL.

If your host supports the free Let's Encrypt SSL, create an SSL certificate that will cover all of your multisite domains.

On Kinsta, it is easy to create an SSL certificate for all your domains using our Let's Encrypt tool in the MyKinsta dashboard.

generation

3. Cloudflare Origin SSL Certificate.

Alternatively, you can create a Cloudflare origin SSL certificate that spans your multi-site domains. To generate a certificate of origin, go to SSL / TLS> Origin Server and click Generate Certificate.

certificate

The menu for generating a certificate of origin is divided into three sections. In the first section, select “Allow Cloudflare to generate private key and CSR”. You can do this unless you have a specific reason to provide your own credentials.

In the second section, enter the domains and subdomains that need to be secured with an SSL certificate. You can only create certificates for domains that are in your Cloudflare account.

Finally, in the third section, select the expiration date for the certificate.

After setting up a proper SSL certificate that includes all of your multi-site domains, you should be able to use Cloudflare in the recommended full (strict) SSL mode. If in the future you need to add additional domains or subdomains to your multisite, be sure to create a new SSL certificate. It will cover additional domains.

Page rules for WordPress multisite.

Other security and performance features of Cloudflare apply to all subdomains of your root domain. In other words, if CSS minification is enabled for our main site, brianwp.com, it will also be enabled for site1.brianwp.com and site2.wpbrianli.com.

This default behavior can cause problems in certain situations. For example, you might not want to turn off HTML, CSS, and JS optimizations globally just because it is incompatible with one child site. To work around this issue, you can use custom page rules to selectively disable features for specific subdomains.

In the example below, we have configured a page rule targeting * site2.brianwp.com / *. The * character is used to indicate wildcard behavior.

For this page rule, we disabled auto minify HTML, CSS and JS, disabled Rocket Loader, bypassed the Cloudflare cache, and disabled auto rewrite HTTPS.

choose settings

If you're using the free Cloudflare plan, keep in mind that it only comes with three page rules. If you need to make custom settings on multiple subsites, you need to upgrade to the Pro plan or purchase additional page rules.

Looking to improve website performance and reduce the number of bots and hackers? These Cloudflare settings are perfect for WordPress users!

Bottom line.

Knowing how to configure Cloudflare settings for your WordPress site and how to properly integrate with your hosting stack can positively impact your site's speed and security.

Whether you are a one-person store or a full-service agency with hundreds of customers, Cloudflare is a security and performance service that offers tremendous value. When combined with WordPress, there is the right path and incredibly fast hosting, the fun begins.

If you liked this article, then you will love the Kinsta WordPress hosting platform. Upgrade your website and get 24/7 support from our experienced WordPress team!

 Based on materials from the site: kinsta.com.

✔️ What is a DDOS attack?

This is a traffic disruption to a network server by multiple computer systems. They block its flow in the same way that cars create traffic jams on the road.

✔️ What is CDN?

It is a content delivery network that is provided by a group of servers.

✔️ Is CDN the same as web hosting?

CDN does not replace web hosting. It is a tool that helps cache content at the edge of the network, which improves website performance.

✔️ What is DNS flood?

This is a DNS flood caused by attackers. The website stops responding to valid traffic.

✔️ How do I add a CDN to my WordPress site?

Log into your WordPress admin panel. Go to CDN Enabler settings. Update your CDN hostname setting with the zone alias (for example, cdn.example.com) or the zone URL (for example, example-1a2b.kxcdn.com). Click "Save Changes" and "Confirm Configuration".

✔️ How to use Cloudflare as a CDN?

Follow the simple instructions.
Create a Cloudflare account and add your website. First, go to the Cloudflare homepage and click the Sign Up button at the top of the screen.
Upgrade your domain name servers and choose a plan.
Check your Cloudflare security settings.

✔️ How can I create a CDN for my site?

Choose a CDN and register your site.
Create a CDN url.
Send your assets to CDN.

Key Performance Indicator (KPI). Business monitoring. Purpose of use.

KPI Key Performance Indicator. Communication. Monitoring. Purpose of use

Key index efficiency Is a measurable value that demonstrates how effectively a company is achieving key business goals. Organizations use KPIs at multiple levels to measure their success in meeting their goals. High-level KPIs can focus on overall performance business, while low-level KPIs can focus on processes in departments such as sales, marketing, HR, support, and others.






Determination of a key performance indicator (KPI).

So what is the definition of a KPI? What does KPI stand for? What does KPI stand for? Here are a couple of other definitions:

  • Oxford Dictionary of KPIs: A quantifiable measure used to measure the success of an organization, employee, and more in achieving performance goals.
  • Investopedia KPI Definition: A set of quantifiable metrics that a company uses to measure its performance over time.
  • Macmillan's dictionary definition of KPIs: A way to measure an organization's performance and its progress towards achieving its goals.

1. What makes KPI effective?

Now that we know that KPI stands for Key Performance Indicator, he is as valuable as his action inspires. Too often, organizations blindly apply well-established KPIs and then wonder why that KPI does not reflect their own business and drive any positive change. 

One of the most important but often overlooked aspects of KPIs is that they are a form of communication. As such, they adhere to the same rules and best practices as any other form of communication. Concise, clear and up-to-date information is likely to be accepted and used.

In terms of developing a strategy for formulating a KPI, your team should start with the basics and understand what your organizational goals are, how you plan to achieve them, and who can act on that information. 

It should be an iterative process that includes feedback from analysts, department heads, and managers. As you unfold this fact-finding mission, you will have a better understanding of which business processes need to be measured using the KPI dashboard and with whom to share this information.

What makes KPIs effective?

2. How to determine the KPI.

Determining KPIs can be tricky. The operational word in a KPI is “key” because each KPI must be linked to a specific business result using a performance metric. KPIs are often confused with business metrics. While often used in the same vein, KPIs need to be defined according to critical or core business goals. Follow these steps when defining a KPI:

  • What is your desired outcome?
  • Why does this result matter?
  • How are you going to measure progress?
  • How can you influence the outcome?
  • Who is responsible for the results of the business?
  • How do you know that you have achieved your result?
  • How often will you measure progress towards a result?

As an example, let's say your target - Increase your sales revenue this year. You will call this the Sales Growth KPI. Here's how you can determine the KPI:

  • Increase sales revenue by 20% this year
  • Achieving this goal will enable the business to become profitable.
  • Progress will be measured as an increase in income in dollars
  • Hiring additional sales staff, promoting existing customers to buy more products
  • The Sales Director is responsible for this metric
  • Revenue will increase by 20% this year
  • Will be reviewed monthly

3. What is a SMART KPI?

One way to assess the relevance of a performance indicator is to use SMART criteria. The letters usually represent specific , measurable , achievable , relevant , time-limited ... In other words:

  • Your aim specific ?
  • Can you to measure progress towards this goal?
  • Is the goal real achievable ?
  • How much relevant the purpose of your organization?
  • What are timing achieving this goal?
How to determine KPIs?

4. Be even smarter in your KPIs.

SMART criteria can also be expanded to SMARTER with the addition of appraisals and revaluation ... These two steps are extremely important as they ensure that you continually evaluate your KPIs and their relevance to your business. For example, if you exceed your current year's income target, you should determine if this is the reason you set your target too low or if it is due to some other factor.

Key performance indicators

5. How to write and develop KPIs.

When writing or designing a KPI, consider how that KPI relates to a specific business result or goal. KPIs must be tailored to your business situation and must be designed to help you achieve your goals. When writing KPIs, follow these steps:

Write a clear goal for your KPI.

Writing a clear goal for your KPI is one of the most important, if not the most important part of developing a KPI.

The KPI should be closely related to the key business goal. Not just a business goal or something that might be important in your organization. This should be integral to the success of the organization.

Otherwise, you are striving for a goal that cannot achieve a business result. This means that, at best, you are striving for a goal that does not affect your organization. In the worst case scenario, this will result in your business wasting time, money and other resources that would be best diverted elsewhere.

The key takeaway is this: KPIs shouldn't just be arbitrary numbers. They need to express something strategic about what your organization is trying to do. You can (or should be able to) learn a lot about a company's business model just by looking at their KPIs.

Without writing out a clear goal, all of this will be lost.

Share your KPIs with stakeholders.

Your KPI is useless if it isn't communicated correctly. How are your employees - the people tasked with realizing your vision for the organization - to accomplish your goals if they don't know who they are? Or maybe worse: giving up joint use of KPIs can lead to alienation and frustration for your employees and other stakeholders who cannot understand where your organization is headed.

But sharing your KPIs with stakeholders is one thing (even though too many organizations can't do that). Moreover, they must be communicated immediately.

For KPI efficiency you need context... This can only be achieved if you explain not only what you are measuring, but also why you are measuring it. Otherwise, they are just numbers on the screen that have no meaning to you or your employees.

Explain to your employees why you are measuring what you are measuring. Answer the questions about why you chose one KPI over another. And the most important thing? Listen. KPIs are not infallible. Nor will they necessarily be obvious to everyone involved. Listening to your employees will help you identify where your organisation's core goals are not being communicated properly.

Let's say you have a lot of questions about why profit is not a KPI for your company. This is a reasonable belief for your employees. After all, making money is an integral part of any business. But revenue may not be all that your organization needs at the moment. Maybe you want to invest heavily in research and development, or you are planning a major acquisition. Getting a lot of questions like this is a sign that you need to better communicate your KPIs and the strategic goals behind them.

And who knows: your employees may even give you some ideas on how to improve your KPIs.

Check KPIs weekly or monthly.

Regularly reviewing your KPIs is essential for their maintenance and development. Obviously, tracking your KPI progress is important (what's the point of putting it in the first place?), But it's equally important to track your progress so you can gauge how successfully you developed the KPI in the first place.

Not all KPIs are successful. Some have goals that are unattainable (more on that below). Some fail to track down the main business goal they needed to achieve. Only by checking regularly can you decide if it's time to change your KPIs.

Make sure the KPI is up to date.

Security efficiency of your KPIs has five stages:

  1. Review of business goals.
  2. Analyze your current performance.
  3. Set short and long term KPI targets.
  4. Review goals with your team.
  5. Review progress and reconfiguration.

We've gone through most of this, but it's worth focusing on the need to develop goals for both the short and long term. Once you've identified a goal with a timeline that is in the future (say, the next few quarters or your fiscal year), you can work backward and identify the milestones you need to reach the goal.

For example, let's say you want to subscribe 1,500 subscribers to a newsletter in the first quarter of the year. You want to set monthly, bi-weekly, or even weekly goals to get there. This way, you will be able to continually revise and change course as needed along the way towards achieving your long-term goal.

You can split the goals evenly according to each month. In this case, it will be 500 subscriptions in January, 500 in February, and 500 in March. However, you can get more specific. January and March have more days than February, so you might want to set 600 for those months. Or perhaps you usually get more website traffic in February (your business may be at a major trade show), so you've decided to set your target of 800 this month.

Whatever it is, make sure you break down your KPI targets to set short term goals.

Develop your KPI to meet your changing business needs.

KPIs that are never updated can quickly become outdated.

Let's say, for example, that your organization recently launched a new product line or expanded overseas. If you don't update your KPIs, your team will continue to pursue goals that don't necessarily reflect a change in tactical or strategic direction.

Based on your results, you may think that you continue to perform at a high level. However, in reality, you may be tracking KPIs that do not reflect the impact of your efforts on your underlying strategic goals.

Checking your KPIs on a monthly (or ideally weekly) basis will give you the ability to fine tune or reverse course.

You may even find new and possibly more efficient ways to get to the same destination.

Make sure the KPI is achievable.

Setting achievable goals for your team is very important. A goal that is too high risks your team giving up before it even starts. Set a goal too low and you quickly wonder what to do with yourself once you reach your annual goals in two months of the calendar year.

Analyzing your current job is essential. Without this, you will have to blindly search for numbers that have no roots in reality. Your current performance is also a good starting point for choosing areas in which you should improve your skills.

Start digging through the data you've already collected to establish a baseline for what you've accomplished in the past. Tools like Google Analytics are great for this, but more traditional accounting tools that track revenue and gross margin.

Update your KPI goals as needed.

KPIs are not static. They must always evolve, update and change as needed. If you set and forget your KPIs, you run the risk of pursuing goals that no longer apply to your business.

Make it a rule to check regularly, not only to see how you are working with your KPIs, but which KPIs need to be changed or abandoned altogether.

For those who have never developed KPIs before, this can all seem tedious.

But here's the good news: Once you go through this process a few times, it will be much easier for you to use it in the future.

Putting it all together.

KPIs are usually an important tool for measuring the success of your business and making the adjustments necessary to make it successful.

However, the usefulness of individual KPIs has its limits.

The most important part of any KPI is its usefulness. Once it has outlived its usefulness, you should feel free to ditch it and start working on new ones that better align with your core business goals.

Using KPIs

6. Using KPIs as part of your performance management infrastructure.

The most common elements in most performance management structures are setting goals, measuring performance and managing all relevant actions.

According to the classic old adage, Goodhart's Law, "any observed statistical pattern will tend to decline once it is pressured to control."

Charles Goodhart was an economist in 1975 whose research was used to criticize government decision-making processes, especially with regard to monetary policy. Then this concept was widely adopted by Marilyn Stratern, "when a measure becomes a goal, it ceases to be a good measure."

A performance indicator or KPI is just one type of performance measurement. There are many performance management platforms that are similar but different. Each of these structures are elements that can be combined to help drive data-driven success. Let's dig into.

Step 1: Agree on a business strategy.

One Metric That Matters (OMTM) is a popular topic in startups these days. The main benefit of this simple yet extremely powerful tool is that you need to have a complete understanding of your business model in order to hone those metrics and align your entire organization.

Many will argue that sales are the most important metric when it comes to measuring business success. The problem with this metric is the measured outcome.

Ask yourself this question: What metric will help increase sales?

One answer to this question might be keeping track of the number of customers who have integrated your product with 3 other applications. This measure will indicate the level of engagement and the likelihood of getting them knocked down is likely to be reduced.

The reason is that once customers are locked up, they chunk less, which creates the right economy for the company to grow. So in this case, instead of looking at sales figures, we will only count customers if they are associated with 3 apps.

This is just an example and does not mean that you only need one metric! This structure helps to focus everyone's attention on what they need. most .

Step 2: Protect your baseline.

With business comes a compromise.

You've probably heard the saying, “You can have cheap, good, or fast. But you can only choose 2. ”Let's start with a classic framework that helps navigate these trade-offs. Balanced Scorecard (BSC) allows you to break down the main areas of your business (prospects), where it is necessary to monitor activities.

Four perspectives to be balanced:

  1. Financial perspective
  2. Client perspective
  3. Internal business process perspective
  4. A learning and growth perspective

These four key areas of your business are interconnected and all need to be aligned. When one is influenced, the other is influenced, in other words, there will be a compromise.

Step 3: putting your BSC strategy into action.

A balanced scorecard (BSC) strategy assumes that for each point of view, you develop goals, metrics (KPIs), set goals (goals) and initiatives (actions). A more recent platform that is becoming popular is the OKR Framework. Popularized by its use at Google, the OCR framework (goals and key results) is used to define and track goals and their results. Many argue that this framework sits between a KPI strategy and a balanced scorecard approach.

OKRs are used as a productivity tool that sets, communicates, and tracks goals across an organization so that all employees are focused in one direction. The system rewards employee success through clear work objectives and desired key results. The beauty of the system is that it provides a simple, practical and straightforward framework for defining, tracking and measuring goals, both what can be aspired to and what can be measured.

Step 4. Monitoring using the KPI dashboard.

The KPI dashboard provides you with a quick, real-time view of your business performance so you can get a better understanding of how the entire organization is performing.

General terms to be understood within this framework include:

Key Risk Indicator (KRI) : an indicator used in management to indicate how risky an activity is. Key risk indicators are metrics tracked by organizations to provide early warning of increased exposure to risk in various areas of the business.

Critical Success Factor (CSF) : is a management term for an element that an organization needs to achieve its mission. Critical Success Factors should not be confused with success criteria. Success criteria are most commonly used in project management to determine whether a project has been successful or not. Success criteria are defined with goals and can be quantified using KPIs.

Performance indicators : Measures the behavior, performance and performance of an organization at the individual, not the organizational level. For example, a person working in a call center might have performance metrics such as the number of calls answered, the average waiting time, the number of successful calls handled, and the average call duration.

Building good KPIs for your organization is an iterative process.

10 criteria to consider when developing KPIs.

Consider this list of criteria when building your key systems for measuring business performance:

  1. Based on quantities that can be influenced or controlled by the user alone or in collaboration with others
  2. Be objective and not based on opinion
  3. Get out of strategy and focus on improvement
  4. Be well defined and easy to understand
  5. Be relevant with a clear purpose
  6. Be consistent (in the sense that they retain their relevance over time)
  7. Be specific and relate to specific goals / objectives
  8. Be precise - be precise about what is being measured
  9. Provide timely and accurate feedback
  10. Reflect "business process" - ie. both the supplier and the buyer should be involved in determining the measure

Let's look at Tesla as an example.

Step 1 : One Tesla metric that matters is the number of new cars delivered in the quarter. This is a hot topic for investors to measure their success.

Step 2 : To build as many cars as possible while maintaining quality, Tesla must balance its core assets with their scorecard.

Financially: they may decide that the delivery of the cars is more important than the profit in the cars.

Customers: Customers have sent their orders and are waiting for their delivery, the longer it takes, the less excitement they have and the more likely they will give up. Therefore, it is very important that customers are satisfied.

Step 3 : Now that we have identified some goals with KPIs, we need to establish key results.

One KR for customers that is a standard measure in supply chains could be: Delivery performance (DP) is set at 90%, measured as meeting the customer's promised delivery date.

Step 4. Using a KPI dashboard to monitor key results.

Dashboards often provide a quick overview of KPIs related to a specific goal or business process.

7. Three ways KPIs can help build a better team.

In the business world, it is tempting to assume that Key Performance Indicators (KPIs) are the sole competence of “organizational leaders”: CEOs, presidents, board members, and other C-Suite executives who make important strategic decisions.

Reality couldn't be further from the truth.

KPIs, key metrics that define strategic success and serve as a yardstick for areas that may need improvement, are essential tools for growing your team and delivering high-quality results across the organization.

They may even offer an innovative solution to the intractable problem of employee engagement.

Employee engagement problem.

Employee engagement is something that many organizations face. According to Gallup, only 33 percent of workers in the United States (and a paltry 15 percent globally) consider themselves "engaged, passionate about their jobs and jobs, and committed to their jobs and jobs."

This has a profound effect on the bottom line of many businesses. To cite just one statistic, organizations with a highly skilled workforce have an average of 20 percent sales growth, says Gallup.

1) Revealing the power of employee engagement.

Employee engagement is one of the most elusive - and misunderstood - concepts in today's business world.

Many managers struggle to cope with a situation where employee expectations are growing every day. Workers are more mobile than ever before, moving between jobs at a pace that would have seemed impossible only decades ago. In a world where the other side of the fence is as close as searching on Glassdoor.com and articles on what workplace culture to spread on LinkedIn, she's also more informed than ever.

Dining room dining or foosball tables in the break room may be enough to accommodate some workplaces, but these are temporary fixes at best.

So how, then, can managers breathe life into a disbanded workforce?

There is, of course, no single solution. But one area that needs to be more focused is keeping employees informed and involved in developing the goals of your organization.

Calculate the performance indicator

Connecting employees to the purpose of your organization.

There is a story (which may or may not be true, but we will leave that aside for now) that often draws conclusions on blog posts about employee engagement. This is due to the visit of John F. Kennedy to NASA in the 1960s. The President approached the person working at the facility to ask what he does for a living.

“Mr. President, ”the janitor replied,“ I'm helping to put a man on the moon.

This response is often perceived as the pinnacle of employee engagement. What business owner, manager, or director would not want each of their employees to feel this level of connection with the purpose of their organization?

This partly has to do with defining the mission of your organization. “Making money” is not enough. If you want an employee to be really busy, you need to find a unique quality that has to get your employees out of bed in the morning. (And no, "getting a salary" won't cut it).

Once you've settled on this, you need to find a way to show your employees how they connect to it.

This is where key metrics come in.

Key KPIs

Connecting employees to the purpose of your organization.

Ask any employee why they don't feel involved at work and you will likely get some variation on the same topic.

  • They feel disconnected from the broader purpose of the organization.
  • They don't see any impact of their daily efforts - the actions that take up most of their time - on larger organizational goals.
  • They don't understand the strategic direction of the organization.

These are, in a way, separate problems. But otherwise they all stem from the same problem: poor communication, about strategy, between management and lower-level employees.

KPIs help solve this problem.

evaluate the effectiveness

KPIs are strategic in nature. Because they are different from metrics, they help companies really focus on what's important. Not everything can be a KPI. KPIs force you to focus on those metrics that truly highlight the ultimate goals of your organization.

Key performance indicators force an organization not only to evaluate the effectiveness of its strategy, but also to decide, first of all, what strategy they have. They show employees a lot about what really matters to management.

For example: Profit for charity is unlikely to qualify as a KPI. Why? Because charity is charity - it exists to achieve more impact beyond just winning quickly. Such an organization would be much more interested in the amount they put into scientific research, or perhaps in the number of laws they were able to change.

Wouldn't it be nice if your employees could see the end goals they are working for?

2) The role of KPIs in employee engagement.

Here are three main ways that adopting certain KPIs can help your organization build a better team.

They make everyone pull in the same direction.

One of the challenges that teambuilders constantly struggle with is bringing disparate elements of the organization together to focus on key goals. Salespeople worry about the little things about attracting new customers and converting them into customers. Your product development team is focused on the latest technology and is trying to bring it to market. Your HR team is dedicated to filling any vacancies and maintaining your workplace.

Adopting some KPIs can help bring it all together.

By focusing on the key metrics that truly highlight business success, you can show your employees the role that their work plays in the department structure.

They help connect the work of employees with the goals of the entire organization.

KPIs are a great way to communicate strategy to your employees. They help overcome the sometimes messy, mysterious and ambiguous world of tactics and connect them to the ultimate goals of your organization.

Many of us have experienced this. We're so caught up in our own little work bubbles, struggling to make sure we stay on top of our own particular set of tasks, that we often don't understand why we are doing it in the first place.

Is it any wonder that frustration and, ultimately, disconnection arise?

KPIs help overcome this confusion. They step back from the chaotic world of tactics to define the ultimate goals for which everyone is working.

Achieve key goals more efficiently.

Micro-management poses many challenges to employee morale. But one of the worst is the brake he puts on employee creativity.

Let's say you're a manager in charge of launching a major new product. It should be self-evident that you want to make a product launch a success. But there is a big difference between telling your team about the number of sales you would like to achieve and having a detailed understanding of how you want the website to look, what marketing channels you would like to use, and even when to post from social media. ...

Some managers may think that they are just doing their job or even helping employees by offering their "suggestions". In fact, what they do is stifle the creativity of their employees and probably frustrate them ad infinitum.

No one expects managers to be completely immersed in what their employees do. But the line between setting the ultimate goal and telling your employees how to get there is beautiful.

The advantage of setting KPIs is that they allow you to set expectations for what you want to achieve, while keeping specifics down to the creativity and ingenuity of your team.

3) How KPI decision making can take your employee's engagement to the next level.

  • Discussion begins on strategic direction: you will be surprised to find out how few organizations formulate their strategic direction in a clear codified form. Instead, employees - including some fairly senior managers - are left to read between the lines to discern their organization's strategy. Earn? Selling widgets? "Make a difference"? Creating a KPI helps start a discussion about strategy. This makes you (and your staff) ask the question, "Okay, what are we really trying to do here?"
  • This helps to establish how KPIs connect to strategic goals: setting a set of KPIs for your employees and saying “here, achieve it” is not enough. Without context, KPIs are just a meaningless bunch of numbers. Participation in such an exercise will allow employees not only to learn what KPIs are, but also to see how they relate to the ultimate goals of the organization.
  • He directly engages employees: people love to be listened to! To say nothing else, take the time to hear what your employees have to say so they will reap their inherent benefits in terms of participation.
KPI decision making

8. Are the performance indicators up to date?

KPIs often have negative connotations associated with them. Unfortunately, many business users are starting to view KPI monitoring as an outdated practice. This is because KPIs fall prey to this most human of all problems: lack of connectivity.

The truth is, KPIs are as valuable as you make them. KPIs take time, effort, and employee involvement to meet their high expectations. Bernard Marr, a highly sought-after author and expert on enterprise performance, sparked an interesting conversation on this topic in his article “What The KPI Is? »It is clear from the comments that while the KPIs may not have been liked (depending on who you ask), their potential value remains in the hands of those who use them.

So why are KPIs so important?

Setting KPIs for an organization usually occurs during the strategic planning phase, whether you do it annually, quarterly, or even more frequently, the goal is to ensure that the entire organization is meeting the same goals. Imagine a large rowing boat with ten people, if 3 people think the boat is heading left, 5 people think the boat should go right, and 2 people think the boat should turn around. What's going on with the boat?

The boat will start spinning around. Thus, ensuring alignment from the top of the organization to the frontline is the difference between a boat moving forward in unison and not moving anywhere.

9. Key performance indicators in action.

KPI report.

Whether you share a KPI report daily, weekly, monthly, quarterly, yearly, or all of the above, setting up a good KPI reporting platform is key to your success. At TopUser.Pro, we monitor several KPIs, but then more closely monitor all measures and actions that may affect this KPI.

For example, if we track monthly recurring revenue (MRR), we know that the number of quality leads, the number of trials, the number of successful trials, and many other metrics will affect the success of the MRR. Therefore, we track the number of new leads generated by the email report on a daily basis.

 We have a dashboard to track a few key actions to ensure a seamless live trial launch of the product, and we track the number of onboard success stories on a monthly basis by the customer success team.

KPI dashboard

KPI dashboard.

As KPI dashboards become more and more common in today's fast-paced organizations such as SaaS and cloud companies, they tend to be a consumer format in which a person can view their data in real time, whereas reports tend to present are specific snapshots at a moment in time.

One of the most common use cases for KPI dashboard tools are startups that share their organization's KPIs to achieve consistency with all employees. As you walk around their offices, monitors will be placed next to specific teams that display real-time results, such as the number of support calls resolved today or the number of new wins.

Key business performance indicators

So what about KPIs for your business?

If key performance indicators (KPIs) are your most important goals for your business, how will you bring your organization in line with this? Performance measurement, as defined in Wikipedia, states: "Performance measurement is the process of collecting, analyzing and / or presenting information about the performance of an individual, group, organization, system, or component."

Thus, business performance indicators can be viewed as a way to quantify (i.e. measure) the effectiveness and efficiency of an action or result that can align or affect your KPIs. Before choosing and defining a business performance metric, managers and executives need to know how to write one. 

There is a lot of great literature and research on this topic, including Andrew Neely of the University of Cambridge, who wrote when developing performance metrics that you can take a structured approach by going through a list of questions to consider when building a performance measurement system.

10. Top 15 most common questions we ask in KPIs.

  • What does KPI stand for?
  • What are KPIs?
  • What is KPI used for?
  • How do I develop a KPI?
  • Who determines the KPIs?
  • How do I create a KPI?
  • What KPIs should I use?
  • When should I use KPIs?
  • Why should I review KPIs?
  • When should I review my KPI?
  • How can I report on KPIs?
  • How many KPIs should I track?
  • Why are KPIs important?
  • Which companies are using KPIs?
  • What is a KPI Dashboard?

Ready to get started?

✔️ What does KPI stand for?

 KPI is a numerical indicator of success in a certain activity or in achieving certain goals.

✔️ What is a KPI?

 KPI is a measurable indicator of the results achieved.

✔️ What is KPI used for?

KPI helps to analyze the performance of the company or personnel, as well as the quality level of achieving the goals.

✔️ Who determines the KPI?

KPIs are developed internally by the management. In each company, the KPI is determined individually.

Reach a new level of decision making.

Optimization of the call to action. CTA.

Optimizing Call to Action

Each site must have call to action... Calls to Action - CTA. 

  • How do you encourage users to act? 
  • How do you create an effective call to action?

Almost all websites have some form of call to action, from signing up for a newsletter to a summit. However, getting a user to complete a call-to-action is more difficult than it first appears. There are many factors in the game that you must consider.






Factors that influence why people buy.

Conversion optimization Is not only a design or a good proposal. It's about every aspect of your business from pricing to ways to launch sales. It requires a deep understanding of user behavior and psychology, as well as relentless site testing.

This is too much to cover in one article. But you can study this topic on my online master classHow to get users to follow through with your calls to action.

However, in this post, let's focus on optimizing copied design aspects. conversions.

For starters, users don't jump straight to a call to action in one step. Take, for example, an e-commerce site purchase that includes:

  • Finding a need or need.
  • Exploring options.
  • Placing an order.
  • Receiving delivery.
  • After sales support.

An experience that often occurs over a long period and includes many site visits.

Now the user orders a product or service from 4 visits to the site or more

The result of this extensive journey is that it may be necessary to present users with different calls to action at different points in the journey. 

For example, when investigating a purchase, we may invite users to subscribe to a newsletter so they don't forget us when it's time to place an order. 

Likewise, after a user has placed an order, we want to clarify how to search for their order status in order to reduce our support costs.

However, there is another factor as well. Not all calls to action are created equal for live sites. An e-commerce site may want to nudge users towards a specific product that offers higher margins or sell additional items to increase the average order value.

All of this means that a well-designed website should do a lot more than offer a pretty button to click.

How then can we create compelling calls to action that motivate the user? This guide outlines all the critical factors affecting the effectiveness of your calls to action. Factors such as:

  • The moment of your call to action.
  • The quality of your proof copy.
  • Design your calls to action.
  • A postal call to action.

Let's start by considering when to make a call to action.

The moment of your call to action. CTA.

Understanding where a user is on their journey is critical to the success of a call to action. For example, asking them to subscribe to a newsletter when they are about to make a purchase is a dangerous distraction. 

However, it makes sense to try them on their first visit before they are ready to make a decision.

It's important to be careful. PopUp newsletters at the moment when the user came to the site, will lead to a decrease in the speed of user actions. The user did not have time to look at the site to decide if he wants to register.

Call to action in POPup
Asking a visitor to subscribe at the wrong time can have a negative impact. It's important to choose the right moment

Choosing the right moment is not limited to signing up for the newsletter. Asking people to share content on social media or taking a survey is best done later, until the user completes their primary task.

There is also a good time to sell additional products. Asking users if they want to add batteries or some other accessory to an order makes sense at the shopping cart stage. It doesn't make sense to promote a completely different product category.

It all boils down to having a solid understanding of the user's journey. it achieved through customer journey mapping and user research... However, tagging people who visit the site with cookies can also help.

Storing related information about users in cookies that are cached on their computer can help us better customize our call-to-action times. For example, if the cookie does not exist, there is a high probability that the user is visiting the site for the first time.

  • The first impression of the site is very important and it is not worth it to offer subscriptions at this moment.
  • If a user has previously visited a specific part of your site, then a call to action should be associated with that. 
  • If a user has made a purchase in the last few days, then order tracking is worth highlighting. 
  • The list goes on.

However, cookies are not the only tool at our disposal to better target our calls to action. 

We can also create calls to action based on where the user is on the site

For example, when a user has just completed a purchase. Instead of showing him a “continue shopping” confirmation page, give him the option to subscribe to social media. 

We can even tailor messages to the product that the user has just purchased. For example, if a user just bought a camera, the call to action might read, "Tips for getting the most out of your camera, subscribe to our newsletter."

Optimizing your call to action
Any Thank You Page is a great opportunity to introduce secondary calls to action.

Call to action text is one of the most important factors affecting conversions. This is why we must carefully consider the language we use.

Create short texts to improve conversion.

Whether we're trying to motivate people to sign up for a newsletter or buy a specific product, the text with that call to action is critical to conversions.

Unfortunately, the desire for improvement often leads to the fact that the texts are exaggerated. Ultimately, this undermines rather than improves conversions.

The credibility of advertising slogans.

There is a growing trend on the web for increasingly exaggerated slogans in an attempt to grab the attention of users. This kind of text, often called clickbaitthat undermines conversions in the long run.

While it is true that attention grabbing headlines do get attention, it comes at a cost if those headlines are not true. 

Such copy undermines credibility, which is a crucial factor in conversion. If the company exaggerates, then users fear that the company will not be able to provide its products or services.

Website conversion optimization
Don't make users doubt you. Excessive tricks can be harmful and bring only a short-term effect.

However, the text should be appealing. It must be balanced with keeping its promises.

Balance benefits with features.

For a long time, marketing has sold by focusing on product benefits, not features. Marketing today often emphasizes how the product will benefit the consumer, rather than listing features.

Focusing on benefits is a smart approach. It does not require the user to think about how these features benefit him. 

For example, a company might set aside 12 hours of battery life for its laptop (feature). However, the consumer doesn't care how many hours the battery lasts. He cares if the computer crashes before he finishes using it (benefit). Therefore, traditional marketing claims that we should emphasize the advantage instead of this feature.

This approach is still used on the Internet, but some caution is required. Users often come to the site with a specific question and are looking for answers to this question. 

If the question “how long does the battery last", There will be a vague promise that she" will work as long as you”, It will not satisfy the user.

It is imperative that the benefits and features are presented together on the website in order to have the best chance of converting.

Admittedly, this makes the text longer, but we should always prioritize clarity.

Clarity of the call to action is more important than brevity.

Experienced designers know that people don't read online. This is indeed the case. Instead, they tend to scan the text looking for key phrases that answer any questions about the product.

However, this does not mean that the text should be short. Instead, the content should be as long as necessary to explain all the details and no more. Users will stop scanning to read text if relevant.

Make the text structured to help the user scan the text. Use headings, subheadings, lists, quotes, and other typographic tools to break up large blocks of text and allow users to quickly identify parts of the text of interest.

However, avoid overly verbose text. Users will quickly lose patience if the text is repeated or does not answer their questions. Users have an unusually low tolerance for texts that "feel" an aggressive selling attempt. Once again, this tends to undermine confidence.

Set a credible tone.

Whatever the call to action is, it will almost certainly require a lot of trust from users. 

  • Make sure you keep your promise. 
  • Indicate that you will keep their data safe. 
  • Make sure you respect the boundaries of the agreement.

Building trust is an essential component in motivating a user to take action and is determined by many factors, not least the text we write.

The credibility of a text is not only about its veracity. This is also the tone of the voice. The text can appear manipulative, impersonal, or aggressively harassing a “sale”.

It is true that a certain language of texts tends to convert better. Using phrases that encourage action like “buy today" or "last chance”Will increase conversion. It is also true that emotionally charged language such as “Breakthrough","Super" or "Surprise"Tend to attract attention. However, if used without finesse, they can undermine the credibility of the site.

Even worse, the text on many sites lacks humanity. They often use phrases that no one will ever hear in everyday conversation. 

This leaves the user with the impression that they are being asked to buy from a faceless corporation and not a passionate team of people.

Balancing persuasive writing with a human tone of voice is not always easy. This comes with practice and a lot of testing. As a rule, they tend to write in a personal, open and factual tone. As users become more sophisticated and knowledgeable about “manipulative»Methods, sites are moving towards a more honest and human approach.

Text isn't the only thing that matters when creating compelling calls to action. Design also plays an important role.

Design principles for improved calls to action.

High cognitive load negatively affects user actions. They overlook critical visual cues on your site. If users are in a rush or distracted while trying to use a website, they can easily miss a call to action.

How can we optimize our calls to action so that they are immediately obvious to even the most congested user? 

Six methods to optimize your calls to action.

Let's start with positioning.

1. Optimizing the positioning of the call to action.

Positioning your call to action correctly can have a significant impact on visibility and, in turn, conversions.

However, positioning is not just a matter of a call to action high on the page. There are other factors to consider as well.

One of the important factors is how users crawl the page. In countries where users read from top to bottom and left to right, people start at the top left corner and scan the left side of the page. When something catches their attention, they scan the page horizontally.

This scanning approach favors the left side of the page over the right. This means that a call to action is often performed better on the left, even if it is lower on the page.

Another factor that will improve conversion optimization is the positioning of the call to action in the central content area. This is because this is where the user's attention is focused. Users are interested in the content of a page and therefore pay significantly more attention to it than headers, footers or sidebars. 

A call to action placed in the body text of a page often trumps the same call to action in the headline or high on the sidebar, even if the call to action is lower on the page.

In fact, in some situations, it is preferable to place the call to action lower on the page. As discussed in the “pick a moment” section, the timing of asking users to take action can have a significant impact on conversions. 

In some situations, this need to choose the right moment can mean waiting until the user has viewed some pages before prompting them to act.

Signing up for a blog newsletter is a great example of this. If you post a call to action at the top of the page, the user may not have seen any content to judge if they want to subscribe. Waiting for them to read at least part of the page makes sense.

Developing the optimal vertical position for your call to action is not easy. Too high and the user may not be ready to respond, but equally there is no guarantee that the user will scroll the entire page. In truth, users often go all the way, but they tend to skip content in the middle.

Best optimization of this problem - run some software on the site and analyze the heat map.

Heatmap analysis will provide answers to how many users are scrolling to the bottom of the page and where their attention lingers. This is important because other factors can also influence where our attention is focused, not just the scroll position.

A place for a call to action does not exist in isolation. Other elements on the page have a big impact on this. Surrounding text, video, or stylistic elements will draw attention to the call to action, or vice versa. 

We can see this most clearly in relation to the call to action and images.

2. Use graphics with caution in your calls to action.

Pictures and call to action on the page

Images are much more convenient for people than text. As a result, photographs and illustrations unconsciously grab our attention. The picture draws even more attention if the image contains people, and in particular faces. We are programmed to pay special attention to faces, and therefore, when we go to a page, we tend to go directly to the face.

The power with which images attract attention can be both beneficial and detrimental to conversion rates.

For example, if you closely associate an image with a call to action, it increases its visibility and therefore improves the conversion. However, if there is a gap between the image and the call to action, the user's eye will often jump directly to the image, ignoring the call to action.

The power of images to grab attention is so powerful that if you place your call-to-action in the prominent left column and the image in the smaller right column, your gaze will move to the right to focus on the image.

The obvious takeaway is to tightly link imagery to a call to action. However, there is one more factor in the game and it also needs to be considered. This is the content of the image.

Visual cues in the image itself can either grab the user's attention or divert from a call to action. 

For example, if the image contains a person, then the gaze will tend to follow the line of that person's eyes. 

If a person looks in the direction of a call to action, then the user will also look there. If the person looks away from the call to action, the chances of a decrease in conversions increase.

However, this applies not only to photographs of people. This also applies to any element of the image that indicates a direction. It can be as obvious as pointing to an arrow, or as subtle as some architectural detail that draws the eye in a specific direction.

This helps to perceive the images as the user's gravitational pull. 

The idea of using screen elements to grab the user's attention is also helpful when considering free space.

3. Optimize free space.

When it comes to the importance of a call to action, the absence of competing elements is as powerful as a well thought out call to action itself.

Users often spend less than eight seconds evaluating a page. This limited focus means that every element on the page potentially distracts from the call to action.

One answer is to dramatically reduce the number of screen elements on a page, and this will really improve conversions.

An alternative approach maximizes the amount of space immediately around the call to action.

A distraction minimization approach will inevitably improve conversions even with a relatively weak call to action. However, raising the profile of the call to action itself is always beneficial.

4. The size of the call matters.

The obvious benefit of creating big, bold calls to action cannot be overstated. Size has a significant impact on visibility and conversion rates. A subtle design approach is rarely helpful in this regard.

However, the size is not just attractive. A massive call to action also offers added value. This allows for more compelling messages.

Take, for example, the Buy Now button for a game controller. The messages on these buttons are usually short because the available area limits them.

However, if the button is enlarged, then the slogan “buy now to be the best player". The extra space allows you to write a significantly more compelling call to action.

It is, of course, entirely possible to include this additional information in the accompanying ad copy. However, users rarely read additional posts. 

By associating a message with the button itself, it ensures that users see it.

Size isn't the only way to get attention. We can also use color.

5. Contrasting colors in the CTA.

You can use color to draw attention to a call to action by contrasting the color of that call to action with the rest of your website.

For example, if the prevailing color scheme of a website is blue, then using a different color will help make the call to action stand out.

There is a lot of controversy about which color should be used to optimize conversions. 

In truth, there are many factors, including cultural differences, that affect how people react to color. For example, red reduces conversions in many Western countries due to its hazardous association. However, in China, red is associated with prosperity and good fortune, which leads to a completely different reaction.

However, one constant is that using a contrasting color will have the greatest visual impact. In other words, try picking a color on the opposite side of the color wheel from the site's main color.

The only danger when using color to draw attention to a call to action is that we don't all see color the same way. Therefore, it is advisable to use color along with other methods such as using animation to attract attention.

6. Application of animation.

Animation is a powerful tool for grabbing the user's attention when used carefully. 

In a static environment on a website's web page, we are programmed to notice even the most subtle movements. Simply put, movement grabs our attention.

However, just like images, animation can be a dangerous tool if misused. Continuous animation loops can be distracting, preventing users from focusing on other messages.

Overuse of animation can drastically reduce website performance.

It's best to use animation as salt. Avoid looping the animation, but instead run it on load or when users scroll. If it does a loop, make sure there is a large gap between the loops.

No method can significantly increase conversions. Combining methods can dramatically increase the visibility of your calls to action and therefore your site's conversions.

It's important that we don't focus solely on rewarding actions. We also need to think carefully about what happens when users click.

CTA bounces.

Anyone with an e-commerce site is familiar with the failure that inevitably occurs. For example, when a user adds a product to their cart or when they start the checkout process. 

A user expressing interest in completing a call to action is not a guarantee of conversion.

Therefore, it is imperative that you carefully consider user experience after clicking. In particular, four factors require attention. However, the most important one is eliminating distractions.

1. Remove everything that distracts the user.

There are good reasons for Amazon's decision to remove all unnecessary UI elements as soon as the user starts the checkout process. 

At this critical point in the conversion funnel, users can easily get distracted, so it's important to keep them fully focused on completing the process.

It's tempting to use your shopping cart to sell additional products or add a newsletter subscription. However, each of these elements adds a different choice, increasing the cognitive load and increasing the likelihood that they will abandon the process.

Any screen element not directly related to the completion of the conversion process increases the cognitive load on users. Separately, these add-ons have little impact, but collectively they add up, increasing the likelihood that the user will give up.

 This is especially true when you are trying to reach an audience that is already under pressure from other sources, such as a family distraction, or when there are competing websites just a click away.

Not that you can always take all the complexity out of the process. This is where positive reinforcement becomes necessary.

2. Proactive sequence of correct steps.

One of the powerful tools for encouraging users to complete the conversion process is making sure they are doing the right thing. Once a user clicks on a call to action, it's important to confirm or reward that it's the right move. 

People have a strong psychological need to conform to past actions. In other words, if they are committed to a process, they feel the need to follow that process to completion. By acknowledging that the user has started the process, they are more likely to end it as a result.

Secondly, buying is usually a very stressful moment for users, especially when it comes to making a financial purchase. They feel the emotional impact of parting with pay twice as much as the positive feelings associated with making a purchase.

We must compensate for this loss bias by reassuring users that they made the right choice and that buying is the right decision.

3. Create a sense of positive progression.

Completing the purchase process can take many steps. You may be required to provide detailed personal and financial information or select different product configuration options.

In any case, this kind of difficulty increases cognitive stress and the likelihood that the user will abandon the process, even after reducing the required steps to a minimum. Users are more likely to complete the checkout if they feel a boost.

In other words, they feel they are making positive progress towards the ultimate goal.

It is vital to reassure the user every step of the way. 

Don't wait for the user to submit the form to validate it and report bugs. Instead, give positive signals as they enter each form field. 

Give them an idea of how far they have come.

In short, you need to constantly communicate with users to give them a sense of progress. 

This principle of continuous communication applies even after they have reached the end of the sales funnel.

4. Communicate constantly during delivery.

Even after the purchase process has been completed, there is a danger that the user will abandon the order. There is often a delay in delivery and people get cold to buy.

We can reduce the likelihood of a refund by communicating regularly with the customer during this vulnerable period. Such communication should provide a loyal attitude, but more importantly, a sense of control.

Anxiety is created by making any purchase. Our natural response to anxiety is to control the situation. However, when we are passive players, just waiting for delivery, we do not have that opportunity and therefore our anxiety grows.

We can create this sense of control by providing users with information about what is happening and this reduces their anxiety.

This principle is clear if we read the comments associated with any Kickstarter campaign. These campaigns require the user to wait a long time for their product to arrive, which is a concern. As a result, constant comments require updates. Communication reduces anxiety.

As seen, communication is just one of many techniques and principles that will help increase the conversion rate of any website

However, it is the details of their implementation that dictate success or failure. Which approach best addresses these implementation nuances will depend on the audience. This is why understanding your audience is so important. 

However, the only real way to understand how users will react is by tracking results through A / B testing.

Frequently asked Questions. FAQ.

✓ What is Clickbait?

Any information on the Internet for the purpose of getting clicks. Clickbait is used as a negative term when the click-through does not meet expectations.

✓ What is Cognitive Load?

Cognitive load is the mental strain required to accomplish any task. With an intuitive website design, the cognitive load is minimal.

✓ How does animation affect sales?

Use animation only on user transitions. Animation on pages is negatively affected.

✓ What does a heatmap site show?

The heatmap of the site shows where the user's attention is focused and where they clicked.

✓ What does the call to action indicate?

A call to action (CTA) is an invitation on a website that prompts the user to take a specific action. A call to action is usually written as a command or action phrase, such as “Register” or “Buy Now,” and usually takes the form of a button or hyperlink.

✓ How to Increase CTR with Better CTA Designs

Make your point of view crystal clear.
Avoid vague language that can be misleading or lacking in appeal.
Make your call to action look "interactive".
Align your copy of the call to action with the copy on the landing page.
Make sure your CTA stands out.
Use numbers.
Include a review.
Build location-specific versions.

✓ How to create a good call to action?

Use a strong commanding verb to start your call to action. In addition, it should be clear and concise. You don't have enough room in your ad to get your message across to 35 characters per description line, so it's important to get straight to the point.

Website design according to usability standards.

Usability standard

Learn to design websites taking into account continuity and standards... Understand the reasons why they are important to include them in your work. "Continuity and Standards" Derived from the Guidelines Jacob Nielsen and Rolf Molitsch's "Ten User Interfaces" are evident in many widely used products created by some of the most successful companies. 

Products like Adobe Photoshop, originally released in the 1990s, and Google Gmail, released in the mid-2000s, are just a few of the widely popular products that demonstrate this important rule of thumb. This article will teach you to recognize usability standards and explains why they are important in user interface design.






Two key reasons for consistency and design standards in website design.

When designing a user interface, it is important to keep in mind the interactions that take place between human cognition and the screen you are designing for. 

Making it easy for your users means not forcing them to learn new views or toolboxes for each task. Reducing the length of the thinking process by eliminating confusion is also the right choice when it comes to improving the user experience (UX).

1. Reduce training time.

Continuity limits the number of ways in which actions and operations are represented, ensuring that users do not have to learn new views for each task. 

In addition, setting design codes such as platform agreements allows users to accomplish new tasks without having to learn a whole new set of tools. This may sound like a simple concept, but there are many examples of inconsistencies in their designs. 

One such example illustrating this problem is the website of the American media company Comcast Corporation for Xfinity. 

On their website, not only is the secondary menu inconsistent almost every time the user clicks on another page, but also inconsistent for the main menu. Let's see and compare three different site pages: home page, my Xfinity and TV.

Designing UX sites

Author / Copyright: Comcast Corporation. Copyright Terms and License: Fair Use.

This is the home page of the Xfinity site. Note how the annotated area highlighting the primary and secondary menu bars will differ as the user navigates to other pages.

Design

Author / Copyright: Comcast Corporation. Copyright Terms and License: Fair Use.

This is the TV page of the Xfinity website. What confuses the user is that the colors, layout and font styles are different from the home page.

Website UX and Usability

Author / Copyright: Comcast Corporation. Copyright Terms and License: Fair Use.

This is the My Xfinity page on the Xfinity website. All three pages discussed above have very different colors, layouts, and font styles in their navigation menus. These differences make it confusing and confusing for the user as it no longer looks like one website as if they were three different companies.

2. Eliminate confusion in website design.

Users tend to apply the rules they encountered outside of your website or product, bringing in their own expectations.

 Knowing this, we must be mindful of whether we cause confusion and alienation when we deviate from design standards. 

Plus, users don't have to waste time wondering if they mean different words, interactions, or actions in the context of your product. 

Confusion occurs when people cannot "piece together" information, and sometimes prevent them from achieving something. 

When a user is prevented from reaching their goal, it is understandable that they may feel angry or frustrated. It's no secret that confusion tends to be frustrating and frustration leads to poor user experience.

Five ways to design quality site usability.

There are many aspects to achieving consistency in your user interface. Here are 5 things you can look out for to improve the consistency of your projects:

1. Your choice of language.

The language you use both in your marketing brochure and in the language used in your user flow can not only affect how your product is perceived by your users, but can also lead to confusion when you use different terms to represent the same things. This applies not only to the terms you choose, but also to the tone in which you convey your message.

Scaring your user with a serious and threatening error message when they browse the site will surely kill the good UX of the site, namely the user experience.

When things mean the same thing or perform the same operation, they should be presented the same, as is the case with Google email, Gmail. 

Depending on the organization style of the client email applications, Gmail folders are labeled as Inbox, Drafts, Sent Mail, and so on. The language used for these folders shows familiarity and consistency to anyone who has used email applications in the past. ...

Website design design

Author / Copyright Owner: David Bruce Jr. 2011. Copyright Terms and License: CC BY 2.0

Folder shortcuts in 2011 Gmail display various familiar options. The language used for these folders demonstrates consistency because it uses Inbox, Drafts, and Spam tags — all familiar to anyone who has used email applications in the past.

2. Apply UI elements wisely.

Commonly used user interface elements such as message boxes, menu bars, icons, scroll bars, and radio buttons are graphical elements that are generally consistent and widely understood by users. 

For example, switches are intended to be used when only one option is allowed. Check boxes should only be used when the user is allowed more than one option. In many ways, we can see HTML5 surpass Flash at the end of 2014.

One of the reasons is perhaps the ease of use and ease of use that developers, designers and users can enjoy as a result of the consistency and standards of HTML5.

Website design according to Usability standards

Radio buttons only allow one option. So only makes sense for inline HTML radio buttons.

website design

Checkboxes allow more than one option.

A bad example of consistency in the selection of UI elements appears in the comments section that was previously used on the BBC news site. 

Comments from users with the highest rating are indicated by an arrow pointing to the south, however, users must click on the arrow pointing to the north to increase the rating of the comments. Using the arrow on the south side to present the highest-rated comments is also counterintuitive; increasing numbers go up, not down. When users browse the comment section of a webpage, they can simply act according to the arrows without reading the action labels, which can lead to incorrect evaluation and choice.

Failure to use commonly used visual representations will cause the user to deliberately interact with the user interface in an inconvenient way, which reduces the speed at which he could complete desired tasks.

Website Design Standards

Author / Copyright: BBC. Copyright Terms and License: Fair Use.

The BBC comments section displays a down arrow for "Highest rated" and an up arrow for "Lowest rated". This view is inconsistent and confusing for your users, as “above” is usually synonymous with an up arrow and “below” is synonymous with a down arrow.

3. Consider various well-established usability standards when deciding on your layout.

When you're designing with the user's perspective and knowledge in mind, it's important to understand that people have a strong memory of where things are visually positioned on the screen. You should use this characteristic by reserving frequently used locations for various graphic elements, such as having a logo in the upper left corner, a search box in the upper right corner, an exit icon in the upper right corner, etc.

Website design

Author / copyright holder: Microsoft Corporation. Copyright Terms and License: Fair Use.

Usability of sites

Author / Copyright Owner: Apple Inc. Copyright Terms and License: Fair Use.

Both Microsoft and Apple display their logo in the upper left corner and the search box in the upper right corner of their websites. This form of consistency in layout helps users feel guided when browsing a new and unfamiliar site.

4. Usability is the design of your user's expectations.

Make sure you have the features and functionality that users expect to see on your site. For example, an airline website must have a ticket booking system, and a music exchange site must have a media player.

Designing UX sites

Author / copyright holder: Youtube. Copyright Terms and License: Fair Use.

Obviously a video player will be installed on a video sharing website like YouTube. This is a great example of continuity in that the site's features and capabilities support what the user expects.

5. Create standardized visual design elements for your website.

Make sure that when you design your site, the visuals are consistent throughout the site. 

Content, user interface elements, fonts, backgrounds and colors must be harmonious and consistent at every point of contact. As mentioned above, following the technical conventions that exist in HTML5 and CSS3 form is one way to maintain consistency. 

Meanwhile, having a branding and style guide to follow helps with design decisions like colors and fonts.

Author / copyright holder: Jan-Alfred Barclay. Behance. Copyright terms and license: CC BY-NC 4.0

An example of a style guide and branding guide developed for Goodnyt. Having a style and branding guide will help you make sure your visuals are consistent across your site.

A bad example of consistency in color and font choices can be seen in the 2013 version of Google's Gmail mobile user interface. While it can be argued that "meaning" is not affected in this case, it cannot be denied that the user experience is almost always degraded as a result of any strange visual differences between screens.

Usability of UX sites

Author / Copyright Owner: Google Inc. Copyright Terms and License: Fair Use.

A screenshot of the mobile user interface of the Gmail app when it was first released in 2013 shows a mismatch in the choice of color frames and font styles.

Conclusion. How to design a website?

Consistency and standards are recognized as a basic design principle and should apply to all content and interactions within your product. 

There are several aspects of consistency that we can look out for when improving our designs, including the language we use, the user interface elements we choose, how our site is hosted, the features and capabilities we include, and the visual components. we choose as Colour and font.

While consistency helps improve the user experience by eliminating unnecessary training and user confusion, it's important to remember that you should use it when needed, but not let it limit design innovation where it makes sense.

You can use to your advantage by following standards and conventions and being consistent. This will free you from relatively trivial design decisions. It will save you time and free your mind so you can still to improve your design and usability for your users.

Source: https://www.interaction-design.org/literature/article/principle-of-consistency-and-standards-in-user-interface-design

✓ What are the design standards in 2020?

Minimalistic design. Video content. Large font. White background sites.

✓ What are the design rules in 2020?

A white background is required. No more than two colors per page. Bulleted lists and large headings.

✓ How to correctly match the colors in the design?

There is no single rule for this, but there is a standard. No more than two colors per design.

✓ What is better than radio buttons or checkboxes?

The radio buttons only include one option. Checkboxes allow multiple choices.

✓ What are usability standards?

Usability standards.
Promote a consistent user experience by providing common reference for all development teams or on time.
Provide comprehensive, authoritative, broadly agreed statements of best practice.
Put user experience issues right into your business agenda.

✓ How many hours does it take to build a website?

It will take 40-100 hours to create a website with a 6-8 page template.

✓ What is usability satisfaction?

User satisfaction is just one important aspect of usability.

How to write awesome marketing content.

Selling content

Have you ever wondered how some people create so much content and never run out of ideas?

For years I wanted to showcase my ideas ... ideas that I believed would help others align their lives. Ideas that will grow in value over time and turn into profitable investments.

But I put it off.

I avoided clicking on the share button because I thought I needed to be original on 100% with everything I created. I thought that everything should be NEW. I thought originality was about promoting ideas that no one else had thought of before.

Fortunately, I realized that Originality is not only the birth of new ideas, new ways of being, or new thoughts. It is also combining old ideas with new ones, telling my story, telling my struggles, proposing solutions to problems I know how to solve, and teaching others how to achieve personal freedom.

I also noticed that a lot of people struggle with content creation for the same reason I do. They are stuck in the old thinking that their ideas should always be new and original on 100%.

How to write marketing content

These people are stuck in what I call Whirlwind of Originality ... The whirlwind of originality is a place of despair and immense stress, where content creators pay attention to their inability to create NEW, original content.

I was there. And, if you are reading this, I assume that you are stuck in it too.

So let me give you the tips that I use to create content.

These tips helped me avoid the Vortex of Originality. I hope they help you avoid it too.






Tip # 1: Problem - Solution.

Talk about your past problem and how you solved it.

Write down:

  • the exact steps you took to overcome your problems
  • your thought process
  • difficulties that you have experienced
  • solutions you found
  • things that didn't work
  • and the results you got.

Yes, I know ... there is nothing original about it.

But listen to me, the purpose of this content is to teach people how to solve a specific problem by following the same steps as you.

Original some of this piece of content brag about how you solved it. You see, you are an expert on life. And only you can tell your story. By telling your story, you will help others find the motivation they need to overcome their problems.

Create marketing content

Tip # 2: Use stories as a learning path.

You can create originality by linking your own experience with old knowledge or new market trends.

Now, how do you actually do this?

First, think about what really struck you.

Then write a story about your experience with this .

Finally, provide value by teaching people how they can evoke similar emotions in other people.

Abstract? Here's an example.

I remember when I bought my first iPhone. I bought it from a friend of my wife. It was not new, but it was new.

The silky feel of my fingers sliding across the glossy screen, the responsiveness of the software after every tap, and the colossal upgrade from Blackberry to iPhone, thanks to which this exquisite example of human achievement first got a wonderful experience in my hands - although the phone was not new.

Apple found out that user experience is an essential component of a successful product. And they fucking used it. From the unboxing experience to the sound the phone makes, to the ease of use of its software, this product is a fantastic example for brand management and effective user experience.

So, how can you develop a great user experience that turns your customers into eternal admirers ? Let's take a look at Apple's approach ...

Hope you can see how powerful this formula is.

I started by telling you about myself. Then this story paved the way for value part content (with how-tos).

This is a simple yet effective formula. You can never abuse it.

Selling content

Tip # 3: Merge old content with new content.

Disney made millions using this formula to merge the old with the new.

They have remade some of their most famous movies.

Disney made good use of nostalgia.

You see, using nostalgia is a great marketing tool (in fact, the old school never gets old).

Most people get bored  in the old days ... Not because they miss being young, but because of all the wonderful experiences they had in those days.

By combining the old with the new, you can effectively reach the center of nostalgia in your readers' brains.

Imagine that you are a fitness trainer. How would you use this formula for content creation?

Well, let's talk about the golden era of bodybuilding.

Example: The Best Bodybuilding Tricks Of The 70s That Will Dramatically Increase Your Strength

Another example: the innumerable muscle building secrets used by Golden Era bodybuilders.

One final example: Grow your biceps 6 inches in 6 months using these Golden Era bodybuilding exercises.

The real trick in this formula find a way to move your story either a proposal or a teaching opportunity (but that is beyond the scope of this article).

Write marketing content

Tip # 4: create marketing content.

Most people want personal freedom.

This freedom differs from person to person. But at the end of the day, freedom is about:

* Better health
* More wealth
* Better relationships

Your role as a content creator is to find multiple ways to address any of the topics listed above.

People don't read you because they like you or because they want to be you. Not.

People read your stuff because of how you make them feel.

By linking your content to health, wealth, and / or relationships, you increase the relevance and emotional weight of your content.

Something else.

If none of the above worked, do the following:

1. Write down all the nonsense that comes to your mind.

2. Then edit: correct grammar, decorate content with attractive synonyms, move sentences, add, remove, re-mix.

That's all you need to do.

Translation of the article: https://rosa.do/formulas-for-content-creation/

✓ How to write marketing content?

Selling content should grab the reader's attention and motivate the visitor to take action.

✓ What is the difference between selling content and SEO content?

Both text should contain keywords. It's easy to make SEO content out of selling content, and it's hard to make SEO content out of SEO article.

✓ What techniques to use in the sales copy?

Take advantage of the nostalgia, health, wealth, and problems of your readers.

✓ How much does a sales copy cost?

The price of selling texts on the market is different. According to our research, professional copywriters charge from $20 for 1000 characters.

✓ What examples of content marketing are there?

Content marketing includes things like educational articles, ebooks, videos, entertainment, and webinars that answer specific questions from people and provide them with something they can't get elsewhere. This is the best way to transform your product, however widespread it may be, into something unique.

✓ How can I write faster and better?

Write every day.
Use an outline to write faster.
Avoid editing on the go.
Proofread the text.
Practice your typing speed.
Sit correctly to write faster.
Think over the text.
Write sprints.

✓ What makes content good?

Good content is original, actionable, and answers the question. It is well-chosen, unique, concise, grammatically correct, and correctly formatted. Use this formula to create content that will increase likes, shares, and rank well on major search engines.

Ways to monetize sites in 2021.

Ways to monetize sites in 2021.

Despite our SEO oriented looks, we've always had a weak spot for the thrill of online advertising here at SEMrush.

Since we already have a history of exploring the perspectives of people who manufacture and launch digital advertising, we thought it would be fair to take a closer look at what's happening on the other side of this business in 2021.

This is how we target the people who help deliver these ads to a wider audience - the vast and diverse network of online publishers, content creators and influencers scattered across the virtual plains of the Internet.

So, to uncover the secrets of online publishers, we've done what SEMrush marketers do best. We googled it. While this method worked in most cases, this time it did not.

To our confusion, we couldn't find any comprehensive study of how the advertising business thrived. But we can't get away from the mystery, so our advertising department put together a team and began research.

The results were amazing to say the least.






Publishers were missing out on the 79% of their monetization potential in 2020.

Yes, you read that right! Online domains that sell their ad space for life reach just 21% of their monetization potential.

So the average blog and ad website loses 79% of their potential third-party ad revenue, making them the 21st loneliest number you can ever have in online advertising.

Site monetization

Are you a publisher, blogger or marketing partner?

We hate to be cold, but chances are that you are participating in statistics, doing five times less than you could. Oh!

Ways to monetize income

These statements seem bold, but we are ready to back them up with the data collected in 30 000 domains and 20 industries. However, don't just take our word for it - see for yourself. Why not set up your website, blog, or any other online medium for a quick reality check?

You can do it completely with the new tool Adsense Benchmarkwhich we collected during our most recent market research. Just enter your domain in the search bar below to see if you are making the most of your monetization campaign. What's the worst that could happen?

What to do to monetize your site in 2021.

So how did the test go? We know, right? The numbers you see can be intimidating, but you can always change that!

On the positive side, the wider the gap between your actual and possible advertising publishing revenue, the more opportunities you have to grow your online monetization business.

Thanks to the wonders of technology, it is not so difficult to increase revenue from monetizing your domain. from 21% to this precious hundred.

Outcome: no matter how high your advertising potential is, you can fully realize it there. All you need is a magic formula ... and we designed it for you!

The magic formula for website monetization.

Whether you use Adsense or direct advertising, advertising publishing revenue is ultimately built on three main principles:

  • CPC levelwhich determines the average payout you can expect from advertisers for placing their ads on your domain. Basically, it sets the maximum price that an impression, click, or targeted action can bring you.
  • Organic support - the lifeblood of your monetization efforts. The more organic traffic you get, the more resources you need to display, click, and convert those ads.
  • Pillar CTR - if the pillar SEO attracts potential customers to your domain, it is designed to stay long enough to interact with your content, including ads. Better user experience ( UX ) means more clicks and conversions, and advertisers love conversions.
Website monetization in 2021

And now that we've got the magic formula out of the way, how about using it to your advantage? Theory is fun and all, but it is the practice that makes things perfect and fun. So let's practice!

CPC Pillar - Making the most of your ad space.


Let's start with the people's champion - the pillar of the CCP. Now if you are publisherthen building a robust CPC system comes down to choosing the most profitable industry / audience / region combination to target your domain and content.

And if you - creator - blogger, artist, musician, etc. - it actually works the same way. Even if it all started with just a love of art, every content producer wants to know if they will be able to monetize their creations at some point.

If you have solid data to justify a dozen daunting decisions you have to make, it will be much easier for you to make the huge payouts for the ads you're looking for.

Site monetization methods:

Choosing your target niche.


To be financially successful, you need to make sure your content is relevant to the right topic and market demand.

Naturally, choosing the right niche and thematic keywords should be of the utmost importance to you as a publisher or creator. Especially with monetization in mind, providing the most important step in your journey with reliable marketing data seems absolutely imperative.

Choice between "popular" and "expensive".

Many inexperienced publishers succumb to the temptations of the pass-through payments offered by advertisers in certain industries. Unfortunately, not everything that glitters is gold. A high payout ad offer is only possible if there are people willing to click on the ad.

Consider trying to advertise a castle in Scotland for sale. It's expensive, good, and you can count on a good payout from the advertiser. But there are not many people currently in the market for locks, so it may take longer than you would like someone to click on your ad.

That is, the generous payouts offered by the advertiser or the impressive “average CPC” do not guarantee you huge profits. The most expensive keywords and industries will not generate much revenue for you if there is a very small market for them. However, some "outsider PDAs" can compensate for what they lack in terms of price-quality ratio.

Targeting local markets.

Adsense or not, if you want hard creative work to pay off in ad revenue, choosing one industry alone won't reduce it. Choosing your audience wisely and establishing your presence in various local markets is also important. For example, if your content is in English, you can try to resonate globally, or you can go to your local market and target a specific market - like the US - to increase your payouts. Thinking globally is good, but acting locally can be much more beneficial.

Solution: Map CPC.

The CPC Map does all the research for you, so you can make an informed decision about which industry, country, or keywords has the best monetization potential.

Our new tool handles gigantic amounts of ad data across 15 countries, various industries, and exactly 5,567,193 keywords to display in a concise, easy-to-read, fully interactive report that looks as great as this one:

Increase website income

Let us quickly scroll through the most common scenarios for which you can use a CPC card as a publisher or content creator:

1. A bird's eye view of the market.

The first thing you can do with a CPC map is to get a fairly detailed SitRep of what's going on in the advertising department in a particular industry, country, or state / region:

Monetization 2021

Just select a country and / or industry and get a good overview of the local ad market of your choice.

It's also a great way to find out the average CPC payouts you can expect from ad serving in a specific industry and region.

2. Researching price versus demand.

As we said, not all that glitters is gold. So, chasing the most useful keyword or industry based on payout metrics alone isn't necessarily the most lucrative option. High paying ads are unlikely to be useful to you as an ad publisher if there is little demand for the products they are trying to sell.

With a CPC map, you can compare price and demand for both industries and keywords, and find the perfect balance, or find industries and keywords that are popular and expensive to advertise in:

2021 Site monetization

3. Trending.

For better or worse, little in online advertising lasts forever. Trends come and go; prices are falling and falling. But you can stay ahead of the curve with a very special section of the CPC map:

Increased monetization in 2021

And that makes it to build the pillars of the CCP! If you're new to SEMrush tools, or more specifically the CPC map, and would like more pointers, check out our detailed workflow - How to Monetize Your Content with a CPC Map.

Organic post.

Our next guest needs no introduction - that's right; we're going to play out the SEO map in this section of our guide. Because no matter how you decide to monetize your domain - through advertising or selling your products - you can't go anywhere without organic traffic driving your entire business:

Advice for professionals: On average, moving one line in search results will increase your domain's CTR in Google search results by 30.8%.
Source: recent Baecklinko research.

We'll show you how to get fast organic traffic growth with minimal investment of time and effort. Let's call this "Occasional SEO for Busy People".

Website monetization errors.

Most publishers, bloggers and online monetization enthusiasts give up on the primitive sins of SEO.

After conducting an audit and analyzing more than 30 thousand sites using our tools, we found out the most common mistakes on publishers' sites:

2021 year

The biggest SEO problems for your average publisher are pretty simple:

  1. Compiling a complete and honest list of your domain's SEO problems
  2. Eliminate problems on time

Solution: On-Page SEO Checker.

Eliminating all major technical issues alone will greatly increase the visibility of your site online, but you can always push your SEO game further. At the end of the day, reaching the top of the SERP is not only about fixing what's broken, but also about capitalizing on what's already good and improving.

You haven't heard of this from us, but it doesn't require a Ph.D. in SEO to get some professional results in a matter of months. Anyway, not with a reliable plan and smart tools that automate all the routine work for you. And, fortunately, we have a lot to offer!

Get to know SEO Checker on page.

Every hero needs an assistant. So please get acquainted! On-Page SEO Checker is a nicer and more attractive cousin to your average SEO tool that really loves people.

Website monetization

The short story is this: if you've ever hoped for an SEO tool that you could instantly find and start using right away, then you've got it. On-Page SEO Checker creates a list of practical (not just technical) recommendations and guides you every step of the way.

Get ideas - and act on them!

Once you successfully set up On-Page SEO Checker, it will immediately offer you dozens of optimization ideas for each page that you think needs to be improved. This data is extremely useful when it comes to pulling pages vital to your monetization campaign from deep within Google's shadow world.

The best part is that you get support from your closest online competitors! Basically, On-Page SEO Checker will gather information from the top performing competitors on your chosen page and show you how to use it to improve the odds ... in your favor.

Website monetization ways

We ourselves have harnessed the power of On Page SEO Checker to identify the 10 most common recommendations ad publishers typically encounter. Be sure to consider these ideas first, they can lead to quick and tangible results!

Website monetization methods

This covers the basics. If you're looking for a place to start learning, check out this SEO beginner's guide to monetize in our knowledge base.

Ways to Increase Your Google Adsense Profits.

Optimizing CTR for Google Adsense is like distilling your entire monetization effort.

The better you advertise to your audience, the better you can expect to convert organic traffic to dollar bills.

Another thing worth noting is that CTR is also a measure of your viability as a publisher in the eyes of Google adsense and other advertisers.

How To Increase Your Google Adsense Income.

Poor ad placement, bad calls in web design, and technical issues all contribute to a degraded user experience for your domain.

Poor user experience has a huge negative impact on how willing your audience is to interact with your advertisements, resulting in a drop in your rankings and CTR.

And although most of the problems with UXwhich hurt the CTR the most are fairly easy to solve and can be a problem to spot.

Solution: display ads.

To increase your click-through rate, you can scan competitors for original ad placement or web design ideas using display ads. Just enter their domain name and see what ad formats they use, as well as explore their top performing landing pages.

Ways to monetize your site

Alternatively, if you want to attract the interest of a specific advertiser or industry, you can use the Advertising Ads section in the Advertising Ads section to find out which "Publishers" prefer the advertiser to distribute their ads:

Ways to monetize and increase income

If you want to know more about display advertising tool, all its functions and how to use them in your work, check out this article in our knowledge base.

Content - Don't knock on small wins.

Content is ubiquitous and should ensure that all three pillars stand firm. This is the lifeblood of any online domain, and every advertising publisher relies heavily on the constant supply of this valuable resource.

Therefore, whether you create your content yourself or delegate this task to others, we are confident that you will be able to take advantage of the set of tools SEMrush Content Marketing in their work. This is part of the package anyway, so you can try:

  • Research topic. Coming up with fresh ideas for your content can be tricky. And finding a topic that resonates with the market is even harder. Luckily, the topic exploration tool will happily take this work off your shoulders and set you up to create killer themed content in just a few clicks.
  • SEO assistant. Nothing hurts an author's pride more than rewriting their masterpiece of content to be subject to SEO restrictions. SEO Writing Assistant can help you avoid this by providing unobtrusive optimization ideas for your copy, just like you bring it to life.

And if you find yourself in the shoes of an editor working with external authors, this tool will help you quickly check if their content is doing everything right in the SEO department. They love it, you love it, but this tool makes sure Google loves it too.

  • Trading platform. If you're not a great writer, don't want to over-strain your creative genius, or simply don't have the workforce to scale your content strategy, the new Marketplace service is right on your way. Just give us a name, place your order and receive an artfully crafted article straight to your inbox.

4. Conclusion. How to monetize your website in 2021?

And that's all we wrote! For now, at least. We first approached the idea of digital marketing and online monetization from this perspective, but we are not going to stop there. So don't forget to tune in for more content focused on this topic in the near future.

As always, we strive to find out what you think! What pillars do you think are the most important for publishers and content creators, what was your experience in creating them, and how did it work? Feel free to share your stories, ideas and suggestions with us in the comments section below.

Thanks for your time and keep monetizing!

✔️ How To Increase Profits With Google Adsense On Your Website?

Optimize your ads and drive quality traffic.

✔️ What is the cost of a click on Google Adsense?

The cost per click depends on the country and the subject matter of your site. You can estimate the cost per click on an ad by looking at the prices in Google ads.

✔️ What are the tricks for increasing Google Adsense profits?

Arrangement of blocks for clickable positions. Change ad colors and increase website traffic.

✔️ How to find the best ad unit colors and positions?

Use A / B testing tools. This is the only way to maximize your ad unit revenue.

✔️ How to monetize a website without ads?

Five ways to make money on your website (no ads or merchandise).
Host personal events with admission fees.
Buy and sell websites.
Accept donations from users.
Create exclusive content for paid members.
Modify and cross-promote your content.

✔️ How do I get paid for advertising on my site?

4 easy ways to attract advertisers to your website.
Promote your affiliate product on your website.
Joining an affiliate program of another company.
Use targeted ads with Google Adsense.
Contact the companies directly to see if you can advertise them.
Sign up for a blog ad program.

✔️ Can you make money with free WordPress?

First, WordPress offers its own way to make money. In particular, there is the WordAds program, which is the official program that WordPress promotes. This program is similar to Google Adsense, where you earn money from ads that people see.

Usability testing of sites.

Testing

From e-commerce to banking apps and healthcare systems and everything. Users expect it to work with any interaction, on any possible platform and operating system.

Yet despite the need to deliver a digital experience, Gartner research shows that only 18 percent of companies provide the desired customer experience.

Much of this gap between expectations and reality is that digital businesses depend on the quality of their software and applications. And they often don't work properly. 

In an era where digital transformation is so dependent on quality software, testing has never been more critical. 

However, over the past decade, testing has been focused on verification. That is, do programs and code work? Not confirmation, does it do what I expect and want?

As companies progress on their digital transformation journey, it's critical that testing focuses on answering the last question. 

Software testing should be about simply verifying that the application meets the technical requirements and providing the best user experience and business results.






https://www.youtube.com/watch?v=-apSmGKko78

Verification confirmation.

Website testing

Testing should move from a proven activity to a continuous quality process. 

The goal is to understand how the technical behavior of the application affects the customer experience and conversion for business. Moreover, it is about identifying opportunities for improvement and predicting the impact of these improvements on the business.

Verification testing simply verifies that the code meets the specification provided by the business. These specifications are intended to be ideal and replicate exactly how users interact with and use the software.

However, a spec developer simply cannot know how users will react to each piece of software or write down anything that might affect the customer experience. 

Even if they were, it would make software development excruciatingly slow. Taking this approach, it is assumed that validation was also performed as a result. However, this is more of a mirage than a reality, and this led to the fact that usability ignored in terms of software testing.

Companies should move away from the outdated approach to testing only if software is working. Instead, adopt a strategy that evaluates the user's point of view and provides ideas for optimizing their performance. 

If you care about User Experience and you care about business results, you need to test the product from the outside, as the user does. Only then can you truly appreciate the user experience (UX).

A user-centered testing approach ensures that UI bugs, bugs, and performance issues are identified and fixed long before the application is up and running. And they cannot have a negative impact on the quality of customer service and, possibly, the perception of the brand. 

Fast, reliable websites and apps increase engagement, generate revenue, and drive positive business results. Ensuring these goals are met must become an integral part of modern strategies testing.

For example, a banking application can meet all of the specification criteria. But if customers are required to add their account details every time they want to access their account, they will quickly lose patience. Will stop using the app and eventually go to a competitor. 

This is why companies need to rethink how they evaluate software and applications and reorient their attention to meeting the expectations and needs of its customers.

If companies want to close the customer gap, they need to rethink their software and application ratings. 

Validation testing should be a fundamental element of testing strategies. However, organizations need to start testing the user interface and modernize their approach. Then they can keep up with the pace of DevOps. It is an important driver for digital transformation.

Historically, the only organizations to conduct validation testing have been teams with experienced manual exploratory testing capabilities. Search Engine Testing measures functionality, performance, and usability, and takes into account the full range of tests. 

However, it is not transparent, of high quality, and not reproducible, and it is difficult to incorporate it into an ongoing development process. Manual pretesting is costly at scale as it is time consuming and experienced testers are limited.

Client-oriented testing.

Client orientation testing

Client-centric testing is a new approach that automates pre-testing for scalability and speed. 

Basically, customer centric testing focuses on user experience, not specification. It also helps speed up traditional spec-based testing. 

Artificial intelligence (AI) and machine learning (ML), combined with model-driven testing, have opened the door to on-demand testing.

Intelligent software testing automation enables companies to continuously test and monitor end-to-end digital user experiences. 

It analyzes applications and real-world data to automatically create and execute custom paths. It then creates a model of the system and user paths and automatically generates test cases that provide robust coverage of the user experience as well as the performance and functionality of the system.

By automating product feedback, you can quickly find problems and resolve them. Once that happens, smart automation can go even further. AI builds a model by observing and understanding the system. He looks for bugs related to application, testing and development to understand the risk.

AI evaluates manufacturing to figure out what matters to the business. This information about risk factors and business impact directs testing to the right place. In contrast to the speculation testing mirage.

AI and ML technologies recommend running tests on a continuous basis. Teach systems and perform intelligent monitoring that can predict business impact and enable development teams to fix problems before they occur. 

These cutting-edge technologies are core components of customer-centric testing, but another critical element is needed: human intelligence.

The human factor in Usability.

Customer-centric testing does not mean the death of a tester. Machines are great at automating processes and correlating data, but they are not capable of replicating the creative part of testing. 

This includes interpreting data into real human behavior and developing hypotheses about where the problems will be.

The tester must provide hints and directions as machines cannot replicate their experience and intuition. Human creativity is essential to manage the client-centered testing process.

Automated analytics and test products provide massive amounts of data about how a user behaves in a human-application interface, but this requires the person to understand why the person took this action. 

The person will set thresholds for errors. For example, it will pull the levers and direct the algorithms. Customer-centric testing is only possible with human testers supplemented with modern technology.

UX and testing.

Usability testing

Digitization is rapidly changing the way businesses and customers interact with each other. Understanding and optimizing customer experience and ensuring that applications meet business goals are now critical to digital business. 

Practices that simply confirm that software works must be removed, or organizations risk falling behind their competitors.

A new approach to testing is essential. The combination of AI-based testing combined with ux-usability experts in automation management makes it possible to test on demand. 

If businesses want to close the gap with the customer experience, they must turn around and see the performance of their digital products through the eyes of the customer. 

If a sites and information really rules the world, you need to make sure that it pleases your customers and doesn't just work.

✓ What is automated testing?

This is the verification of the application for compliance and their user experience assurance.

✓ What is verification testing?

Checking for compliance with the specification code provided by the business in the terms of reference.

✓ What is customer-centric testing?

It is an approach that automates pre-testing for scalability and speed. 

✓ What is validation testing?

Manual exploratory testing that assesses functionality, performance and usability, and takes into account the full range of tests.

✓ How does the human factor affect Usability?

It allows you to reproduce the creative part of testing. 

✓ Why is testing needed?

The software is not stable. Testing is an ongoing process in the work of any company.

✓ What is Usability Testing by Example?

Usability testing is defined as evaluating a product by testing it on potential users. If, for example, a washing machine manufacturer wanted to test the usability of its product, it would have to test it with a potential buyer.

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