The digital world is becoming more complex and crowded. Reach high conversions it's getting harder. People are looking for options. You are competing with anyone who creates content in the same space as you.
If you understand how media has evolved, people's preferences and how you can satisfy them, you can significantly increase your conversion rate and grow your business.
Here are five solid tips to boost your conversion rates.
1. Use testimonials as social proof.
Testimonials from your customers are gold because they inspire confidence in the company and products among visitors. The more narrative and personal they are, the more likely they are to entice people to buy.
You need more than just visibly posted reviews of your website. They can also be used strategically in any conversion-oriented communication. This can include sales, registrations for events, and emails to customers.
Here's a great example of one of them:
Amazon uses customer reviews to sell books in its bookstores:
Tips for Collecting and Using Feedback:
Even if your customers are happy, few of them are likely to take the trouble to leave a review. However, they willingly share their happy experiences on social media.
Use keyword alert tools to keep an eye on what people are saying about your brand. This way you can collect positive mentions and turn them into powerful characteristics of your company.
Use visual effects. Photos of happy customers are good, and videos or live streams are great. Visual testimonials are more convincing.
Try to find and use dialogues in which clients discuss the benefits of problem solving that you know your clients have.
2. Use personality, visuals and video to create a connection.
The biggest lack in digital technology is the human presence. This is why people today are more isolated and suffer from loneliness, even though we live in the most “connected” period in human history.
The typical business experience that many brands provide is devoid of connection and human factors. Some companies do it very well, and people love them for it.
Entrepreneurship coach and host of MarieTV, Marie Forleo, answers the questions her audience asks through video. It's a great way to strengthen a human bond..
Here are some tips to “humanize” your brand and connect with your audience:
Build a brand personality and stick to it.
Use humor, wit, and inspiration.
You can use videos to simulate face-to-face interactions with products like Tagove. It allows you to offer real-time video assistance to customers. You can do a lot of different things on video: interviews with experts and celebrities, entertainment videos, news, product support, etc.
Communicate with your audience on social networks, conduct live broadcasts with answers to questions, show the process of your company and its results.
3. Make a purchase and register Uber-Simple.
The eight-second attention interval has become a popular concept nowadays. In 2015, a Canadian media agency conducted a survey that found people now have less focus than goldfish!
How many times do you check your smartphone every hour? While using it, how often do you get distracted by notifications? We live in a world where millions of information flows constantly attract our attention. It's unreasonable to expect your audience to pay more than 8 seconds of attention to you.
Create registration forms that are short, less verbose, and not demanding. The fewer margins and obstacles an audience faces, the more likely they are to make a purchase.
Remember, more fields = more effort = more stops and abandoned carts.
Here's a great example of a streamlined signup form that yields 46% conversions. The website prompts visitors to choose from four well-defined areas. This makes it easy for the visitor to find what he needs:
Tips to simplify the buying process:
Ask to fill in only the email address or 2-3 more absolutely necessary fields. You can add additional questions that will appear after the purchase or registration. Make them optional for answers.
Automatically generate usernames, passwords, billing details and anything else you can safely manage.
Make sure you have tech support so that response load times don't test the patience of your potential customers.
4. Strive for minimalism in the design of the content of your web pages.
One experiment by MECLabs shows an increase in conversion on the 681% when switching to a 1-column layout from a 2-column layout. The minimalist design is attractive.
"The obvious always wins" - Luke Wroblewski.
The content of web pages should be obvious and understandable. Only say what you need to say. Don't make too many elements in one place.
Many people spend weeks testing their home pages. They tinker with every button and menu, picking the easiest version to work with, as much as possible.
Tips to Increase Conversion of Web Page Content:
Apply KISS - Keep It Simple Silly. Anything that doesn't go directly into the conversion funnel and complicates the process is optional.
When writing content, stick to the main idea. Make sure your final draft is visually appealing and easy to read. Use images whenever possible.
Do an A / B test. Check everything: colors, fonts and content.
5. Create an A / B tested lead collection form.
To avoid losing visitors leaving your website, you can create a system to capture at least their email address before they disappear forever.
However, the forms of generating leads are not easy. They can be annoying if not properly designed and used.
Successful Lead Capture Forms have the perfect low-commitment proposition, effective referral that leads to your core product.
Tips for creating a lead generation form:
Keep your message short, non-commercial, and persuasive.
Decide on the best value proposition that your audience will be happy to acquire. If you're a digital marketing agency, you can offer a full brand audit at a low cost or a free eBook in exchange for a visitor's email address.
You can even direct users from one form of lead generation to another by optimizing the path between them.
Bottom line.
Nowadays, the noise from the excess of information is a common occurrence. People struggle with the prospect of dealing with too many options. You need minimalistic yet powerful content and design to increase your conversion rate... This article offers five of the easiest and most basic ways to achieve this. Curious to know which of these tips have been most effective?
Based on materials from the site: www.semrush.com.
✔️ What is Lead?
This is the visitor who left their contact details in the form.
✔️ What is the best way to design a survey in the form?
Multiple Choice.
✔️ Where is the best place to post a review?
On the page with a product or offer.
✔️ What is the best design avoidance?
Superfluous details in the text and variegation. It distracts users.
✔️ What is a good conversion rate?
A good conversion rate is over 10% and some businesses have an average of 11.45%.
✔️ Why am my conversion rate dropping?
These could be some of the obvious culprits for dropping your website's conversion rate - website redesign, landing page change, new offers, prices, promotions or sales.
✔️ What is the average website conversion rate?
Website conversion rates may vary slightly depending on the industry and business model. However, overall ecommerce conversion rates are lower, ranging from 1.84% to 3.71%, while average conversion rates across industries range from 2.35% to 5.31%.
Countries around the world are asking citizens to stay at home to mitigate the effects of the coronavirus (COVID-19), consumer habits are changing.
The way we communicate, eat, play sports and, most importantly, shop, is changing. To better understand how customer behavior has changed, YOTPO conducted a survey to shed light on how shopping habits and priorities are changing.
On March 17, 2020, 2,000 consumers were surveyed between the ages of 14 and 73. 34% of respondents live in the US, 34% in the UK and 33% in Canada. Respondents were evenly split between Gen Z (14-22), Millennials (23-38), Gen X (39-54), and Baby Boomers (55-74).
Among the many emerging trends, here are some key takeaways for ecommerce marketers:
Consumers are becoming more receptive to marketing communications including email, SMS marketing, social media, and more.
Consumers primarily prefer to buy food and products that promote health and wellness, including supplements and items such as thermometers and medicines.
If there are no products in stores, consumers will look at less familiar brands.
Shopping habits are changing.
Consumers are starting to pay more attention to marketing messages including email, SMS, social ads, and more (35,65%). They also browse online for more (32,05%) and shop online for more (25,35%).
If quarantine continues, almost half (43,20%) plan to do more online shopping.
Consumers want to spend less (56,75%) rather than spend more (23,65%) during this time, or they want to keep their typical spending (22,80%). Almost a third (31.7%) go to online shopping more than in physical stores .
The basics of survival are key to consumers.
Among the product categories, food (78.8%) is a top priority on shopping lists: in particular, non-perishable foods such as canned food (46.05%). As consumers spend more time at home, they also plan to cook more often (50,95%).
Health and wellness products are also popular (42,50%), with consumers reporting purchasing more personal care products (40,15%), health care items such as thermometers (22,75%), and health products such as vitamins, CBD, and specialty products (21,60%).
Consumers also buy more household detergents (34,95%) and toilet paper (30,85%). Respondents also wrote that they want to buy water, camping gear, frozen food, beer and liquor.
Shoppers are changing their habits due to the coronavirus.
If the products are out of stock, many buyers have stated that they will resort to less familiar brands as an alternative (40,55%).
Some said they would wait for the store to replenish their favorite brands (33,85%) or that they would try other stores (28,75%) to find them.
Others prefer to subscribe to product updates (17,50%).
What do these trends mean for your company?
It is more important than ever to communicate with your customers on a basic human level.
Be responsive to their concerns and concerns, and offer value beyond your products. Here are three strategies to remember during this time:
Invest in the right kind of marketing.
Especially right now, it's important to focus on creating content that delivers real value to consumers. From entertaining videos to informative blog posts. Open communication channels that make your company and team more accessible, such as Slack channels, Instagram Live and SMS marketing, are now more important than ever to deepen your relationship with the community.
Optimize the engagement of your customers on the site.
Your website is now the primary channel for your company. Take advantage of the opportunities usability and customer feedback to build trust during this time. A constant stream of new and reliable reviews will be especially important for buyers.
Create a sense of community around your brand by encouraging your customers to share their visual content during this time.
Encourage your customers to leave new reviews on how they use your product at home. Or send SMS messages directing customers to their favorite products with a dedicated, time-sensitive offer.
As more shoppers shop online and focus more on marketing messages, your brand should strive to create a personalized experience that keeps shoppers coming back.
Strengthen your brand community.
During this time, think of your brand from the perspective of your customers - as people, we are collectively experiencing this unprecedented global experience.
Right now, people care about food and they plan to cook more often - if it feels authentic, maybe your team can share favorite recipes or cooking videos. Or, because people care about being productive from home, your brand might offer productive hacks, healthy snack ideas, or makeup tips to look your best in video calls.
People are investing in their health and wellbeing, so you might be able to share your list of the safest supplements and offer a free mid-day meditation lesson.
More than anything else, let your brand be human - we are all together.
Your community is the glue for your brand. It is important that you are always aware of customer-related events, not only during this difficult time, but also constantly.
✓ Will buying habits remain?
Shopper habits are constantly changing. You always need to be in trend and track customer preferences.
✓ What should you do right now?
Prepare your business for new developments. Much will return, as it was, but there will be changes.
✓ What is important to the buyer?
Quality reviews about you and your product are becoming an increasingly influential factor when making a purchase.
✓ Will the influence of brands disappear?
The influence of brands will not disappear, but it will become less significant when choosing a product.
Wondering how to write the perfect call to action? Then this detailed article was written especially for you. It will attract your target audience to increase conversions.
One of the main reasons most landing and sales pages don't convert visitors to customers is because of a weak call to action without a sense of urgency..
Most B2B digital marketers don't use effective calls to action to drive website engagement. And even worse, some don't use them at all. According to Small Biz Trends, there is no call to action on 70% small business B2B sites. This is how they deprive themselves of an additional increase in conversions.
“It's time to focus your visitors' attention on simple and effective solutions that will increase conversions and make you an authority,” says Joanna Weebe.
In all fairness, writing a call to action message that encourages your visitors to take the right action is not an easy task. Developing a sense of urgency versus assertiveness is a fine line. The 8 tactics below will make it easier for you.
Tactic # 1: Selling Trials.
Forget freemium. Use a free trial instead. There are certain calls to action that you can't help but click on. The "free trial" CTA tactic is one of them. This works especially well for companies that sell software as a SaaS service. For example, Sales Force.
Feel free to offer a free trial or free ebook. This is how you can convert visitors to customers through email marketing.
It is very important to guide visitors through every step of the buying process. This will help you determine what is effective and what can be ignored. There is a way to balance customer needs and objections that will help you increase your conversion rate.
Offer a trial version of the product on the website:
When we launched KISSmetrics and CrazyEgg, we applied this tactic to expand our customer base. Shopify has grown its revenue 10x in 3 years and now has over 175,000 users, thanks in part to a 14-day trial.
If you want your customers to take action, you must help them by removing every possible obstacle. Remember that they have many questions and they expect the right solution from you.
If you ask them to buy a product after their first encounter with your brand, the 84% of them will abandon your site. But if you offer them a free trial, you can increase conversions by 328%.
Please note that when using free trials in your call-to-action text, you must be careful not to lose users at the end of the trial period.
There is a study by Harald Van Herde, professor of marketing at Massey University, and colleagues from Tilburg and Maastricht universities. Household data of 16,512 clients were examined. The study found that a large percentage of users who signed up for a free trial did not upgrade to a paid, premium solution.
This data should alert you to pitfalls that may lie in wait for unwary software service providers.
By A / B testing and tracking performance metrics, you can determine the optimal time frame for your free trial.
Which one is best for you, a 14-day free trial or a 30-day free trial? It is hard to say. I don't know the nature of your business and how responsive and adaptable your ideal customers are.
So instead of guessing, check it out to see exactly which time frame works best for you and will lead to more conversions to your premium product.
Many top brands, regardless of their large customer base, still offer free trials to new users. For example, take a look at Insightly.com, a popular CRM software maintenance company:
Tactic # 2: Write a profit-oriented call to action.
Your call to action should offer some value to the buyer. Otherwise, your CTR will suffer. Let me explain how important this is using Google as an example.
You know that the Internet is primarily based on content. Why is Google so passionate about the value you provide in your content? This is because of the users.
People are desperately looking for the best possible answers when they use Google as their search engine. If they don't provide the correct answers, they'll switch to Bing, Yahoo, or another search engine.
Likewise, your call to action should be showing value to your users. If people aren't sure about the value of your CTA button, they won't click it.
After testing different labeling options for my CTA buttons, I decided to stick with the Any Action Button Benefit offering. At QuickSprout, I promised to help my readers "double their traffic in 30 days." Then on the CTA button, I ask them to click to watch the free course:
Note... The location and color of the call to action buttons is just as important as the message. Many people have found that placing the consent box at the bottom of the copy works best. Other marketers get more conversions when the button is to the right of the consent box. And button color often works best in contrast to the main color theme of the page.
Is a red call-to-action button better than a green one for psychological reasons for your target audience? It is hard to say. Every element of the call to action should be tested, including the color and design of the buttons.
Tactic # 3: Demonstrate instant results.
Nobody likes to wait. I hate long lines at the airport or bank. You probably do too.
This is why, if you want to grow your online business, you must make sure your customer service is up and running.
A test of customer patience, for example with long latency, is 35% of what consumers call poor customer service.
Customer satisfaction is the main reason you run a business. And instant gratification is the opposite of deferred gratification.
When ideal customers come to your landing page or store, they have questions. For example: "Will I get the most satisfaction out of buying this product or subscribing to the newsletter?"
In almost every other real-life context, delayed gratification is the key to success. We appreciate what needs to be worked on.
But when you sell a digital product online such as an e-book or software, even A short delay in providing people with what they want will negatively impact your conversion rate.
You can offer a free ebook, teaser to attract leads for the sake of increasing conversions and clicks. Ultimately, this will force the consumer to give you their credit card.
If I go to your online digital camera store and buy a camera, I will not expect the product to appear in my hands immediately after pressing the action button. It is a physical product and you, as the seller, must arrange for shipping and other logistics. But if I buy software in it, I will expect it to download immediately.
Social media expert John Loomer understands how to use the power of instant gratification to get people to sign up for his email campaign. Its call to action is “Get an eBook,” and it works well.
Russ Hennebury, Director of Editorial at Digital Marketer, strategically uses the power of instant gratification to create his calls to action. Its button text uses the two words "Download Now". It also uses a simple button design to evoke emotions in people and convince them to participate in a larger email campaign.
Tactic # 4: Awaken Curiosity.
When you leverage curiosity effectively, it will lead to more sales.
In 2014, Andrew Sobel listed 6 rules for awakening curiosity. One of these rules - narratepeople, what you do and what results you get.
Design your call to action to make potential customers want to know what's on the other side of the call to action. They will click more readily, giving you the lead generation you want. And the higher your CTR, the more sales you will make.
A new study from the University of California, Davis suggests that when our curiosity is fired up, it leads to changes in the brain. They help us learn not only about the subject, but also about random information.
Increasing customer interest in your product isn't just luck. Emotional triggers such as trust, delight, surprise, fun, and most importantly, satisfaction make users curious.
For example, when people trust you, they are more willing to press the action button you want. Likewise, when people are happy with the text on your landing page or PPC ad, they will click because they see the benefit.
Curiosity makes us eagerly grab the offer. We can imagine reward and how it can improve life. It is an emotional quest to learn more, have more, and be more.
Copywriters know that people buy products emotionally and then justify the purchase with logic. If this is true, then you must use curiosity in lead generation. This will generate emotions that will convince your customers to make a purchase. Even when buying B2B, emotion is more important than logic.
Creating urgency also helps fuel curiosity. A sense of urgency makes people "get it now, before it disappears." Curiosity leads the user to seek rewards or benefits from such a free e-book. When both are present, you will always see higher CTRs and conversion rates for your offers.
When generating curiosity, you must be honest with your customers.
When you promise to give users free videos, do so. Stick to your promise and your conversion rate will be high.
When writing a call to action, you need to find a way to combine these 5 compelling words:
You
Is free
Bonus
Because
Instantly
New
The KISSmetrics blog understands the impact of persuasive words. To encourage users to join the campaign via email, the text on the pop-up button contains a free offer:
Tactic # 5: Make the problem worse and then offer a solution.
Research by 1st Financial Training Services showed that 96% of dissatisfied customers do not complain, but 91% of them will simply leave and never return.
Writing a call to action that encourages a customer to click and execute requires a deeper understanding of your audience. According to Lee Resource, "For every customer complaint, there are 26 other dissatisfied customers who remain silent."
Demian Farnworth shared a powerful copywriting formula to dominate social media platforms and captivate people's minds:
Define the problem
Escalate the problem
Suggest a solution
How can you use each of these elements to create a call to action that encourages your potential customers to purchase? Let's take a look at each of these elements. How can he improve the CTR and conversions for our calls to action?
Define the problem: your ability to identify the dominant pain of your audience is critical. Once you understand the challenges they face, you can better find the right solutions.
One solution is to set up the landing page first. Then you can create a valuable lead magnet. For example, a free ebook or trial to convince visitors to subscribe. If you are planning to run a Google AdWords PPC or Facebook ad campaign, your landing page must be ready before you write your ad copy.
In this case, the main problem for your audience is not web traffic per se, but landing page optimization. If it isn't equipped to convert visitors to leads, no amount of traffic will help.
If your call to action doesn't mention customer issues, you'll get few or no clicks.
HelpScout is a site that understands its users and their main problem. The headline conveys the same: It acknowledges that many help desk solutions do not provide effective customer service. He assures users that HelpScout knows they do not want to agree to such a solution.
Help Scout invites users in its call to action to “see the difference” between the solutions of other support services and their services.
Find a way to identify what your ideal customers are struggling with and use that to attract them to your offer.
2) Escalate the problem... After you have identified the dominant problem, but before proposing a solution, you must excite it. To "wake up" means to arouse interest or anxiety.
If you don't address the issue right away, creating a sense of urgency, consumers won't be encouraged to reach out to you. A recent Forrester study shows that 45% US consumers will abandon online transactions if they realize their questions or concerns have not been resolved.
Your target audience may not be aware of the consequences of the symptoms they experience as a result of their problems. If so, it is your duty to inform them about it.
This copywriting technique has long been used by Dan Kennedy, Ted Nicholas and other famous copywriters.
Here are two examples of a worrying problem from Robert Stover:
Remember, you can raise the issue in the title, subtitles, and bulleted list of the landing page. Each of these elements will either increase or decrease the number of conversions for your call to action.
If your target audience is business owners who are tired of creating content to drive traffic to boost their sales and all to no avail, you can benefit from this when writing your landing page title. Your title might be something like this:
Stop writing more content. Use this 3-step formula to turn your legacy content into a lead generation machine!
3)... Suggest a solution: this is the last element that can strengthen or break your call to action. You have to offer a solution to the problems your users are experiencing.
It is not enough to simply identify the problem and excite it. Your job is to make the solution available to them. If they are interested, they may not buy right away. This is where follow-up email marketing translates into lead generation.
Awesome Web, a site that helps you find and hire web designers and developers, takes a slightly different approach in its call to action. Instead of a CTA button, it uses text links pointing to different services. But first, the site asks the user to determine what problem they are facing:
Tactic # 6: Use the desire to belong in your call to action.
Have you ever felt like you were missing out on an opportunity that could change your life and business? In human DNA lies the desire to be in unity with others. Your ideal client doesn't want to miss out on what others are already experiencing.
The desire to belong is associated with the concept of social proof. Techcrunch noted that social proof is the future of marketing. This is the easiest way to ease the mind of customers and eliminate their objections.
Social proof is based on the concept that people will act based on what others have done. In other words, it means "follow the crowd." Do the same as they do, because you don't want to miss out on the reward.
Many brands use social proof in different ways. For example, MailChimp, an email marketing company, notes that more than 8 million users have already joined MailChimp. Most likely, this will also encourage new visitors to convert.
Help Scout Marketing Specialist Gregory Chottie also uses social proof to expand a company's email list. One way to convince newbies to sign up is to show the current number of email subscribers:
Social proof can work in other parts of your site, not just the main blog section or landing page. Several smart bloggers showcase their follower count in the sidebar to convince new users to sign up.
Tactic # 7: Cliffhangers. Use a strategic turning point.
You will never believe what happened next ...!
Cliffhangers are primarily used by science fiction writers and screenwriters. A cliffhanger is simply an unresolved ending in a serialized drama or book that leaves the audience or reader wondering what comes next.
This is what keeps fans and moviegoers alike in the mood for the next episode. If you use the same strategy to create a call to action message, your target audience will be forced to click on the button text to see what's on the other side.
As humans, we need to complete actions and scenarios. The cut-off plots of some Hollywood movies, bestsellers, and marketing stories leave us unsatisfied.
Evernote uses a cliffhanger to entice users to upgrade to a premium solution right on their home page. The CTA or Go Premium button itself is a mild form of cliffhanger because it encourages the user to know what features are available in their premium version:
Cliffhangers can be used in any area. If you are a freelance web developer, you can write three different calls to action that will appeal to clients looking for WordPress web design, HTML web design and Joomla web design. Writing a blog post with a hanger leads to loyal followers and more engagement as every blog post builds on the latter.
FreshBooks applied the above technique in their call to action. Since he offers accounting solutions in various fields and industries, he has created four different CTA buttons.
Your CTA copy is an essential element of every landing page. You need to make sure it's up to date, useful, and easy to understand. A little tweak can make a big difference.
For example, Fitness World, a major gym chain in Scandinavia, changed the text of the CTA from “Get a membership” to “Find your gym and get a membership”. This simple change resulted in an impressive result: the company's CTR increased by 213,16%.
Tactic # 8: Offer a bonus.
We are all hungry for a reward. There may not be a free lunch, but we humans cannot resist the temptation of free gifts, including a free e-book, that piqued our interest.
So, one of the most effective ways to attract and retain more customers is to offer them a bonus. You should also start offering a gift in your call to action message.
When a company or service provider gives you an opportunity to save money when placing an order, that is also a form of reward.
Verizon is offering customers the option to save $ 300 when exchanging their phone for a new one. In fact, most telecom providers use “bonuses” such as extra savings, free shipping, buy one get another free deals, and discounts.
Output.
Your landing page, banner ads, and PPC campaigns will drive leads to your business when they click a call to action button.
To a large extent, a high CTR will lead to a higher conversion rate if the sales funnel and offer are well optimized for the targeted customers.
Remember, you don't have a problem with your blog traffic. The main difficulty is getting the right people to click the "Order" or "Add to Cart" button.
Finally, whether you're driving traffic from search engines or through social media referrals, keep in mind that you need to validate your call to action messages, text, and button designs.
There is no one rule for writing a compelling call to action. Only after testing the options, you can be sure that this works for your web resource.
What's your best strategy for writing a call to action that gets the right people to click the button?
Based on materials from the site: neilpatel.com.
❤️ What is FOMO?
It's the fear of missing out on an opportunity. It is called with calls to induce the audience to take targeted action.
✔️ What else can you do to make your call to action engaging?
Configure its display on mobile devices. Study the behavior of users of portable gadgets.
❤️ What information is authoritative for users?
Users love numbers and facts.
✔️ Can you use challenging words in calls to action?
This can attract some of the visitors, and alienate others. There is a risk of not getting into the TOP of search results because of this.
✔️ How to write a call to action?
Make your call to action clear and direct. Ask your audience to act quickly. Lower barriers to action. Focus on the benefits for your audience.
✔️ What is a written call to action?
A call to action is an invitation to a user to make a purchase, order a service, and the like.
✔️ What is an example of a website call to action?
A call to action is a key element on a web page that acts as a pointer that lets the user know what to do next. For example, if a reader lands on a blog post and there is no clear call to action at the bottom of the post, it is likely that the reader will leave the site without completing any other tasks.
This question worries many people: what happened to MozCon this year?
We are pleased to announce that MozCon 2020 of the year goes like Donkey Kong. You can see from its new name that this year's format is slightly different. MozCon 2020 is now MozCon Virtual Is an online conference providing every ounce of digital marketing experience with the safety and security of social distance at home.
Today we are here to tell you all about it. Changes, problems, little details, what you learn and more!
Virtual MozCon.
MozCon Virtual can be used from the comfort of your home office between July 14-15, 2020. In social networks, you can feel comfortable while learning all the new and the best in the world of SEO.
Twenty-two industry niche leaders will introduce the hottest topics of 2020, covering everything from SEO automation to modern content promotion to keyword research processing strategies in the midst of a crisis. You will see new names on the MozCon scene and you can be sure that we keep the bar high.
In addition, we know that many have a limited budget right now. Therefore, we want to contribute by making MozCon Virtual as accessible as possible for everyone. Tickets will now cost 129 $. This also includes full access to the post-release MozCon video pack!
Changes, problems and small details.
1. A note on transparency and really tough decision making.
We're not going to lie - organizing MozCon this year was a challenge. As it became more and more obvious that a personal endeavor was not feasible. We had a relatively short time to turn around from the 1600-attendee event we held every year.
There were many meetings. There was research, predictions, and debate, and each idea changed three to four times before it took shape. In the end, it all came down to what was best for our community.
MozCon never worked in terms of profit - we have been aiming for breakeven most of the years - but even with the risk and cost involved in such a significant change in the event, we knew the show had to go on.
SEO is actively developing. It is picking up speed now: people are turning to the Internet to solve their problems today like never before. Companies of all stripes depend on this online visibility to stay afloat in difficult conditions. Optimizers and digital marketers still need access to cutting edge thought leadership, methodologies and strategies, and MozCon can provide.
2. Not your typical marketing ploy.
It was important that we find ways to preserve that special MozCon magic that makes people excitedly wake up early Monday morning, wear their conference badge, and happily move into the Washington State Convention Center, which is full of educational excellence.
We'll be skipping snacks - it's true. In addition to donuts and coffee, we have filled our virtual conference with the breathtaking MozCon that you look forward to every year:
Speakers and topics of the highest level in the city. Twenty-two top digital marketers will share their best tips, strategies, tactics, and research over two action-packed days of training. You will have all of their presentations available for download.
Friendly Mozzers Neighborhood Hosting Event: MozCon superstars Cyrus Shepard and Britney Mueller will keep the attention between sessions.
Interactive Q&A with experts. You will be able to participate in live Q&A sessions with presenters to answer your most pressing digital marketing questions and challenges.
Virtual communication with breakout sessions: tables are a hit at lunchtime every year. And we heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather Virtual Discussion, a dedicated online experience where you can join expert-led events, connect with like-minded people, and build professional relationships over the internet.
Charitable Donations: Our belief in giving hasn't changed just because we go online. For every ticket sold, we'll make a donation and we'll get to the details closer to the event.
Awesome Partners: MozCon is fortunate to have the support of our fantastic sponsors who have supported us through all of this year's changes. They will share their experiences in dedicated hosted groups. Are you wondering who our partners are? Check them out: Floor 97, Basic Search Marketing, CallRail, Crowd Content, Duda, GatherUp, and PAGES!
3. Two days are full of good conferences.
We know it's hard to devote three full days to our day-to-day work, so we're getting closer to MozCon Virtual with the ability to select multiple tracks so attendees can choose their own time to attend the conference - with full access to each presentation via the MozCon video package once the conference is over. ...
4. We are streaming MozCon!
Every year we heard our community ask: I can't go. Will you be streaming MozCon? We are happy to answer our friends all over the world " Yes" - This year, MozCon will be fully accessible to remote visitors. Although, those in other time zones can view the performances in your recordings. And you won't miss a single session - every ticket holder will have full access to the MozCon video package after the event, which means you can re-watch your favorite shows and see what you missed.
We have reduced the cost of participation in this year's conference for several reasons.
First, while running a large virtual conference is still a fairly significant cost, it does not include some of our most expensive expenses, such as meeting room, food and drinks. Delicious treats and comfortable seats are a real investment!
Second, times are really damn hard right now. We know that agencies, brands and freelancers are struggling in an economic downturn and that it is more important than ever to hone skills and create new ones. We initially lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to ditch the idea of serving snacks and lowered them again.
Each MozCon ticket purchased also includes full access to the $ 349 MozCon video pack. Our video packs are professionally prepared and fully available to your team, so you can continue your training throughout the year and return to discuss the topic that mattered the most.
Based on materials from the site: https://moz.com
✔️ What is MozCon 2020?
This is an online conference that will tell you the hottest topics of 2020.
✔️ What can MozCon provide?
MozCon provides access to cutting-edge virtual leadership, methodologies and strategies.
✔️ What is special about MozCon?
These are the speakers, i.e. digital marketers who share their tricks and tips. All of this is also available for download.
✔️ Is it mandatory to attend the conference in person?
No. MozCon this year will be fully accessible to remote visitors.
Guest blogging is by far one of the most popular link building strategies of the past decade. He still remains so. This is one of the most underrated marketing practices, as many see it only as method to improve the ranking of a site in search engines.
Many people tend to overlook other aspects that made this method effective. This is proven by some of the influential brands on the web. Thanks to the built strategy, they were able to:
Attract readers, and with them constant referral traffic from reputable blogs, which is also their target audience.
Showcase your expertise to a wider audience.
Raise awareness of your brand's service and product.
Establish relationships and be connected with other organizations in your industry (which often leads to higher conversions).
The difficulty level for success with this method has increased. Here are some of the hurdles good marketers already face:
Most high traffic blogs have started to charge fees for posting content (sponsored guest posts).
Publishers receive too many requests to post, resulting in legitimate and highly personalized emails not being read (or worse, being flagged as spam).
There are not enough ideas for content (especially those that really suit the taste and interests of the audience).
This is time-consuming. You will have to work with your target users' editorial calendar and lots of emails with editors / publishers who adhere to stricter rules.
Nothing comes easy. But is it really worth the time, effort and resources? Personally, my answer to this still sounds positive.
A massive guest blogging campaign is still quite doable. Success is achievable if you always consider the following factors:
Acquaintance. The goal is to familiarize the target audience with the quality of your work (and your brand).
Personalization. Personalized emails get higher response rates.
We select the required content. We focus on topics that editors are not shy about publishing.
The last part is what we will mainly cover in this post. Below are some of the things I personally do when I need to quickly come up with content ideas to distribute.
Brief note. It's important to always check if your suggested idea has already been included in your targeted blogs (do a website search or google it). If they have published something similar, think about how and how your content will differ from what they already have (this is a clear sign that you have done your research and know what their audience is likely to consume).
1. Use of tools and platforms.
Let's start with the basics. You can almost completely automate the content creation process using tools to generate hundreds of thematic ideas almost instantly.
I won't go into details for every tool and community platform, but here are the ones you might want to look into:
Answer the Public. AnswerthePublic.com is a free browser-based keyword research and topic creation tool. It allows users to generate content ideas based on frequently viewed questions / queries on web search engines.
This tool displays visuals of thematic topics / issues from the main keywords and topic areas that you entered on their site.
Quora. Quora is the most popular community-based Q&A platform today (mostly Yahoo! Answers 2nd Generation).
You can easily match content ideas just by looking at all the business / industry related questions on your site (do a quick search on Quora). Choose those that have high engagement and engagement (since these topics / questions have higher search potential).
Pro Tip: Be sure to check out Quora users' answers to posted questions / topics as well, as you can also get a ton of valuable insights from what other experts openly share on the topic.
Google Search Suggest. Google has been so effective at suggesting search terms that this particular technology has been refined over the last couple of years (and has been accurate many times over, as suggestions are often based on historical search activity / user habits)). So the next time you do a Google search on a target topic, just don't press the enter button.
Buzzsumo. Buzzsumo is a social media listening tool to help you find the most common content in your industry. This feature of the paid tool alone will help you understand which titles, themes and content formats work in terms of sharing and virality (they also offer limited free access to this feature).
Google Alerts. Set up alerts for key terms in your campaign using Google Alerts. This will help you create additional secondary themes by keeping track of what their publishers are writing about in your space and understanding what types of content themes are right for them.
Google Trends. Google Trends is very useful for testing the longevity and relevance of your ideas (in terms of search volume growth).
Reddit. Finally, industry and niche forums are certainly incredibly effective when it comes to the topics discussed. Add to your daily tasks checking out what's new and hot in the web for your industry.
Trending topics for content.
Generate more content ideas from your own resources or based on the interests of your customers - for example, forking topics from published posts.
For example, this is a post from Oberlo that lists 50 ecommerce tips. Many of the elements listed are insightful enough that each of them can be carried over into a more complete post / standalone topic (which means you can write 50 more topics).
This approach makes it easy to contextually link to your site (or to your client's larger content resources) from your guest posts, given that they are the original source of the content idea.
You also don't need to limit yourself to large lists, as you can pretty much implement the same approach with small lists. And don't stop there, as you can implement the same in the lists of other users (including those of your competitors).
Title of the publication to attract traffic.
It has been mentioned quite often that the best type of links to get feedback are those that can drive real traffic. Look for topics that are actually driving constant traffic to your potential customers / competitors (mostly top links from other sites). In this case, we use Ahrefs:
This will allow you to see which content topics are really in demand by people in your space. And you are often in topical areas that have your target audience.
Create the best version of high traffic content. User activity / engagement from your competitors' site data will also serve as good proof that your theme is useful.
You can also find more opportunities (topic ideas) by delving deeper into the list of top performing content pages from your potential customers' best known competitors (via Ahrefs> Pages> Top Content):
4. Content analysis.
Another reliable way to present topics that your potential customers (and their audience) really want is through a content gap analysis. We still use Ahrefs for this idealization process (Organic Search> Content Gap).
Pick up a few themes content that your target publisher has not yet covered, or topics that are difficult to compete for better search visibility. You can easily do this by comparing the content pool from the site (via keyword data) to their main competitors (the example above was for career blogs).
Strive to create a better version of your content than the competition. What you should be offering is a chance for them to compete in a specific area (this should be the right time to use your SEO skills effectively).
Update outdated content.
There are many contentbased on outdated information. There are also articles that lack depth and content across the Internet. It is recommended that you update outdated content to improve conversions.
Another effective way to increase your content's success rates is to use topics that your potential customers have already looked at in the past. Check mail archives or posts from the past year. Is it possible to add something new and valuable to this content?
You can also use Google search (Tools> Custom Time) to find outdated content online that you can restore. This is a tactic to move towards creating a clear list of topic ideas to use in guest blogs (when I need them quickly).
Based on materials from the site: website.com
Frequently asked Questions.
✔️ What is a guest blog for?
Attract new users, and with them constant referral traffic from reputable blogs.
✔️ How to choose themes for publications?
Focusing on the needs and interests of your target audience, you can choose many topics for posts.
✔️ Why update outdated content?
To add new information to publications, thereby attracting the attention of your audience.
✔️ How do I find trending topics for potential customers?
A surefire way to present topics is with a content gap analysis. To do this, we use Ahrefs for this idealization process (Organic Search> Content Gap).
✔️ Which blogs are trending?
BuzzSumo. When you start planning your post, you probably want to just go somewhere and see what your audience is sharing. Google Trends. While Google has complete control over your blogging success, they don’t skimp on providing you with tools that can help. Quora. Buzzfeed. Topsy. SurveyMonkey.
✔️ What types of blogs make the most money?
One of the best types of money making blogs is a marketing blog. A marketing blog helps readers learn and monetize internet marketing skills to start their own business. Many marketing blogs are about blogging, e-marketing, e-commerce marketing, and search engine optimization.
✔️ How do bloggers get paid?
The two main methods of paying bloggers through ad networks are per impression or per click. Pay per impression - With these ads, the viewer does not need to click on the ad for the blogger to generate income. “Advertisers pay website owners based on how many people have seen their ad.
To make your business online stood out from many competitors, you need to have tons of good reviews of online markets. They can be tricky to find, but nothing beats the fact that market reviews are essential if you want your business to thrive.
Highlight Your Business - Let's Get Started!
What is an online store?
An online store is usually a multi-channel e-commerce website where you can list your products and services alongside other brands or businesses.
Online marketplaces are a great tool for streamlining your manufacturing process as the marketplace operator processes transactions from your customers and you, as a participating wholesaler or retailer, will complete and deliver orders.
So onlineA marketplace in the form of an app or website can only facilitate shopping, but the operator does not own any inventory - the main purpose of the site is to present your products and services to a wide range of customers and to simplify every transaction.
As a consumer yourself, do you go ahead and buy things online or ask family and friends for recommendations and then read customer reviews of online market reviews first?
I bet your answer will be asking for recommendations and reading business reviews in the first place. Plus, here are the top 5 reasons why market reviews are important.
Online store reviews will make you more visible.
This is also one way of saying that online reviews can boost your SEO. You see, most online shoppers will search the Internet when they are about to buy something to help with decision making - they go to Google, YouTube, Bing, and even Facebook.
These websites now have various ways of indexing and displaying content on search engine results pages. But the most common thing these search engines value is original, fresh, and trustworthy content.
Customer reviews help create the kind of content that any search engine would like to show it to users, so the more valuable online reviews you have, the better you see your target audience.
Marketplace Reviews - Build Your Reputation.
It's no secret that a shopper will choose a store with a lot of good reviews, albeit relatively more expensive, rather than a store with negative reviews, even with low prices.
You see, a constant stream of positive business reviews builds trust and trust in your store - qualities that can instantly turn one cold customer into a raving fan.
In fact, the star rating that online reviews often provide is the driving factor for consumers when choosing a business. According to a poll by Bright Local, shoppers shy away from businesses rated below 4 stars.
On the other hand, stores with a good reputation in online business reviews get significantly more traffic and sales.
Overview chart showing star rating of customer reviews as a driving factor for consumers choosing a business
Online reviews can increase your sales.
One study from the Harvard Business School found that business reviews and reputation can have a significant impact on your business - brands with positive customer reviews get more sales.
They also found that an increase in star rating correlated with an increase in sales - a clear improvement in Yelp resulted in a 9% increase in sales in a short period.
Another study by Revoo found that reviews of online sites can increase business sales by 18% - this includes repeat orders, increased order sizes, and increased conversion rates.
Customer feedback is essential for decision making.
A survey by Social Media Today found that 50% consumers will seek online reviews before making a purchase decision from a business, making market reviews an important part of the consumer's decision-making process when choosing products between you and your competitors.
Graph showing 50% shoppers will look for online reviews when making a purchase decision
As consumers tend to browse websites and other online shopping platforms before making a purchase, it is very important to:
To ensure that you receive a constant stream of positive customer reviews.
So that you are more likely to appear in search results when your target customers make their next buying decision.
Business reviews can attract more consumers.
You see, this digital age has given businesses theirs too.
Top 4 Ways to Get Lots of Good Online Store Reviews.
The first thing you should do is list your products and services of your online store on several popular online marketplace platforms in your country and even internationally if possible - that's given, but we'll talk about that later.
For now, let's start with the easiest and arguably most efficient way to get more market reviews.
Ask your customers for feedback and give some incentives.
Indeed, requesting online reviews is the single best way to get more of them - another study from Bright Local found that 50% consumers would willingly leave a video review if asked to do so.
Graph showing 50% consumers will leave a business review as soon as they are asked to do so.
So, get to work and set up an automated email for your customers 2-3 days after their orders are delivered - this will give them time to spend with your product and test it. By communicating with them first, it will give you the opportunity to prevent any bad reviews in case they receive a defective product.
Alternatively, you can spice things up by offering customers incentives to leave any feedback by giving them a discount coupon for their next order. A word of caution: Make sure you use clear words that convey the message to your customers that you want honest feedback and that you are not bribing them.
Make it easy for your customers to analyze your business.
Get more online reviews so your customers can leave reviews easily. This is how you do it:
● Be sure to ask them for their feedback, especially after every positive experience.
● Remember to offer incentives to customers who leave honest online reviews, as well as your employees who get customers to leave reviews.
● Be sure to add testimonial site icons to your site and product images if possible
● Add links to view websites from your store or website
● Add links to browse sites on your invoices and receipts
● Add links to browse websites to your email
It may sound like hard work, but like any notable success, it's only harder from the start, and once you pick up steam and streamline your process, it's all worth it.
Find affiliates or influencers.
Remember that online reviews outside of your online store platform can boost your search engine rankings. So, look for active voices in your industry and send them your products in exchange for honest feedback in front of their large subscribers - make sure your goal is clearly defined when communicating with your partners.
By having access to these active voices in your community, you also greatly increase your chances of getting more reviews and sales in the online marketplace.
Here's how to find your partners:
1. Look for bloggers, youtubers and Instagram influencers in your niche to dive deeper into the community and build your list.
2. Email each of these targeted partners and ask them if they would be willing to provide honest feedback if you send them free products.
3. Build a long-term relationship with a partner who has helped you get more leads and reviews online.
Get more involved in your community.
Keep in mind that your online store platform will most likely also have a FAQ section, in addition to the Feedback section, to allow you to respond to customer concerns.
So, take the time to answer every question asked by a potential customer and show your community that you care about them and that you put a lot of emphasis on customer service, thus bringing in more customers as well as the desired positive market feedback online.
Output.
Now that you have the basics of getting more positive reviews in your businessLet's take a look at several trending online marketplace platforms where you can list your products and services.
Here are the best online stores around the world to list your items (in no particular order).
Clutch
Good firms
G2
Amazon
eBay
Walmart
Google shopping
Facebook Marketplace
and much more!
Let us know in the comments what your choice of online store platform is!
Based on materials from the site: delante.co
✔️ What is an online store?
An online store is usually a multi-channel e-commerce website where you can list your products and services alongside other brands or businesses.
✔️ How to get a lot of feedback?
Add links to view websites from your store. Be sure to ask your customers to leave their feedback.
✔️ Why do reviews?
Customer feedback is essential to making purchasing decisions.
✔️ How to find your partners?
1. Look for bloggers, youtubers and Instagram influencers in your niche to dive deeper into the community and build your list. 2. Email each of these targeted partners and ask them if they would be willing to provide honest feedback if you send them free products.
✔️ How can I promote my business online?
7 ways to promote your business online for free. Benefit from three major local listing services. Use social media. Start blogging. Submit your media to YouTube and Flickr. Optimize your website with SEO. Press releases. Join the relevant online community and contribute.
✔️ What are the 3 types of competition?
There are three main types of competition: direct, indirect, and substitute competitors. Direct competitors are the most recognizable type of competitors, while replacement competitors may be the most difficult type to identify.
✔️ Who are my competitors?
To find out who your competitors are, ask your customers where they came from or if they have used other businesses in the past. Market research allows you to find out what makes your business attractive and what can then be used to stand out from the competition.
The latest technology trends, security updates and trending programming languages give mobile apps a new character.
Every year new mobile applications are developed using the latest technologies. Application developers are racking their brains to innovate at every stage of application development.
Advances in smartphone technology and faster internet access are driving people to spend more and more time online these days.
2020 marks the beginning of the trend for popular mobile apps that are expected to dominate the tech industry.
Some of the more popular of these emerging mobile app trends include:
Artificial intelligence is revolutionizing technology.
The latest advances in artificial intelligence will change the way we interact with mobile apps. Virtual assistants like Siri, Cortana, and Google Assistant now help us collect information, make appointments, optimize performance, or organize schedules.
The International Data Corporation predicts that the artificial intelligence market will grow to $ 40 billion by 2020.
This clearly indicates the fact that most sectors want to integrate their systems with artificial intelligence.
The medical and manufacturing sectors have made great strides in improving the performance of their products or services by adding AI elements to them. Tech giants like Google and Apple are rolling out new AR demos on their latest devices. This proves that AR / VR is a game changer in the near future.
These technologies are expected to appear on social platforms for branding as well as targeting potential consumers through AR / VR applications “Beyond The Screens”.
Social media platforms like Snapchat and Instagram have already released their AR filters that can transform a human face into various fun digital characters.
Here are some examples of AR & VR trends:
Mobile AR
AR in the advertising sector
AR in the manufacturing sector
AR in healthcare
Mobile gadgets.
Nowadays, most wearable gadgets are usually synchronized with smartphones. The CCS Insights forecast shows that the number of wearable devices will triple, from 84 million units in 2015 to 245 million units in 2020. According to a Business Intelligence report, the wearable device market will grow by about 35 %s in 2020.
Smartwatches will not only enhance personality and style, but become an essential device in many ways.
In 2019, healthcare facilities began to use wearable apps extensively on a daily basis. They use these apps to collect important data such as heart rate and blood glucose levels from their patients. In addition to the medical field, other industries may also introduce similar functions.
The popularity of smartwatches will rise to new heights in the market this year. This will lead to more apps with impressive features that will work on smartwatches.
Companies will integrate their services into smartwatches. Wearable apps help you stay connected with other activities without looking at your phone.
Financially, the wearable device industry will be worth $ 33 billion by the end of 2020.
With so much demand for wearable gadgets like smartwatches, fitness trackers or wearable headsets, the wearable app industry is set to grow as well.
Chatbots are on the rise.
In 2020, the authorities on this issue predict that chatbots will occupy more aspects of communication in the world of mobile applications.
Since interaction between people in different fields is very important, the need for real-time interaction between service providers and consumers will drive the use of chatbots.
The chatbot market is expected to grow to 1,250 million by 2025. Chatbots are now tied to AR and VR technologies to offer businesses digital weapons that give them a competitive edge over the competition. They have been instrumental in taking customer relationship management to a whole new level.
Users always have a tendency to abandon mobile apps after a while.
Many applications will use chatbots to solve this problem. Since there are a number of companies that profit from customer interactions, firms will compete with each other to launch unique chatbot applications.
Safety is a major concern.
Mobile app security remains a top priority this year. We've already seen the rise of encrypted messaging, the privacy protection industries, mobile browsers protecting user privacy, Google's efforts to improve app permissions, and other efforts.
These are clear indicators of the need for application security. Improvements in mobile security will come in 2020, especially for applications that use payment methods, privacy protection, and data encryption.
Some important questions that come to mind of users when installing applications on their smartphones:
Can the app keep sensitive data safe?
Can anyone hack the data stored in the app?
How much data does the application need?
Will these apps drain resources and slow down your phone?
Can these persons be misused?
Mobile app companies must address these challenges if they are to succeed.
According to a Gartner report, the security debate has moved from compliance to taking the right security measures in 2020. Mobile apps that can convince users that they've taken care of their security can only succeed in this domain.
Increased demand for custom applications.
One of the most important mobile app trends in 2020 is the increased number of on-demand apps that enable a hassle-free and convenient life.
From food, healthcare, delivery, beauty, and travel, apps are always needed. The growth of on-demand applications has significantly narrowed the gap between service providers and consumers.
This trend is set to skyrocket in 2020 as more apps emerge in every sector.
The adult 42% is said to have used at least one on-demand service. There is no evidence that this on-demand trend will disappear anytime soon.
Blockchain Technology.
Blockchain technology was launched a long time ago and became popular a few years ago. When it comes to assets, most financial institutions and investors reap huge benefits from this technology.
Blockchain technology will hit the $ 20 billion mark by 2024, according to Transparency Market Research. For example, using blockchain technology, it is possible to develop decentralized mobile applications.
A decentralized mobile app is essentially an app that doesn't belong to any person. It also cannot be disabled and therefore will not experience any downtime.
Simply put, Blockchain is expected to contribute more to the mobile app industry by allowing mobile apps to be decentralized.
This is clearly indicated by the fact that an increasing number of mobile applications are set to find ways to profit from this technology using the key techniques adopted in the decentralized currency platform.
Some of the future trends in blockchain technology include
Tokenization of assets
Cryptocurrency trading
BAAS (Blockchain-as-a-Service)
Crypto space and games
Internet of Things.
The Internet of Things is becoming an important part of our lives. Smart homes, smart devices, smart cities and smart vehicles are at the top of research and technology. Aimed at making our life more comfortable and safe at the same time.
With the increasing use of mobile devices, most connected solutions tend to include a mobile app or take a mobile approach.
For example, it is much more convenient to control your home from your smartphone. In this case, you need to have a mobile app to help you do this. IoT mobile app development will be one of the top trends in 2019.
According to the IoT report from GrowthEnabler, the global IoT market has been growing at an average of 28.5% since 2016 and will reach $ 457 billion by 2020.
Real-time supply chain, smart healthcare and smart homes are not science fiction anymore. They have become reality. With the increase in the number of IoT devices and networks, the need for rich applications will inevitably increase as well.
Augmented and virtual reality.
Augmented and virtual reality transforms the user experience in the app, making it much more interactive. From AR apps to social media or business apps, AR and VR have revolutionized how apps work.
This year we will see further development of this technology through application development.
In 2020, augmented reality is expected to revolutionize app development trends in various fields such as healthcare, engineering, real estate, retail and others.
For example, an interior designer might launch their own mobile app. It will ask the potential client to upload images and videos of the property.
With the help of augmented reality, the application can provide the buyer with an idea of the property in accordance with the specified characteristics.
This is a win-win situation for both the designer and the buyer. Here, the designer is relieved of pain, convincing the client of the appropriateness of their choice. At the same time, the client can also see if his choice will or will not match what he wanted.
Virtual reality is another mobile app trend in 2020. The term virtual reality is commonly used to describe scenario simulations that are difficult as well as expensive to create.
Examples of these simulations include space simulations for astronauts, human body anatomy simulations for medical students, and other similar examples.
The VR app has also spread to businesses. It can help to recreate what a particular product will look like to their customers.
An example would be some apps that can show you how a dress or jewelry like earrings or shoes will look on you before you actually buy them.
Since people prefer to connect to the Internet using their mobile phones, companies need to have their own mobile apps integrated with VR technology to provide their customers with this experience.
2020 marks the year for the introduction of more of these apps.
Mobile payment services.
When you talk about mobile commerce, mobile payments can't be far behind. Since it is more convenient and more confident for people to make online payments, a mobile application should integrate several payment gateways.
Any successful mobile app will have at least three or four payment methods. These include credit or debit cards, mobile wallets, gift cards, and others.
Many European countries intend to introduce cryptocurrency as a payment method in the future. This means that the inclusion of cryptocurrency as a payment method will take place shortly.
When it comes to mobile app development, banking platforms will not lag behind in 2020. The banking sector is expected to introduce more mobile payment options in 2020. The rapid growth of digital services and e-commerce will pave the way for banks to develop convenient payment services for mobile applications.
Cloud storage platforms.
2020 marks an increase in the number of applications for various services and products. This can be a problem when it comes to storage space.
Cloud storage is expected to help curb this threat this year. The integration of cloud storage platforms for applications will simplify security, management and storage for enterprises.
Pros these days use Dropbox, Evernote, Google Notes in their workplace. These apps are hosted on a cloud platform, allowing them to retrieve their personal and professional data anytime, anywhere.
When these apps were launched, there were several security and privacy concerns. No one can pretend that these problems have been completely resolved. However, they are currently under much more control. Thus, their use has increased significantly. These changes are also affecting the mobile industry.
One of the hottest mobile app development trends in 2020 is cloud integration. This development will ensure that users around the world have a seamless experience.
This will be useful for organizations that are educating people, as trainees can use the teaching materials from anywhere they want. The integration of cloud solutions with mobile apps is expected to grow exponentially in 2020.
Cloud computing trends in 2020
Quantum computing
Hybrid cloud solutions
Evolution of cloud services and solutions
Results.
In summary, the integration of artificial intelligence, augmented reality technology, and virtual reality technology will revolutionize the way applications are developed.
The increase in the use of chatbots, wearable apps and on-demand apps will also increase in popularity.
Beyond these trends, the Internet of Things, reducing security concerns, cloud platform integration, blockchain technologies, and payment services will be some of the most important app development trends this year.
If you want to develop an application for your business, choose to partner with a reliable development company. Company TopUser.PRO ready to use the potential of its Usability experts when developing your application.
Frequently asked Questions. FAQ.
✓ What are Chatbots?
Chatbots are virtual assistants that replace and reduce the need for communication between people.
✓ What is the Internet of Things?
The Internet of Things is a connection to a computer of any device. When you connect your computer to the Internet, you can control these devices from anywhere in the world.
✓ What is AR or Augmented Reality?
Augmented reality is, for example, by superimposing an image on glasses of glasses, you see a thing or space with finished elements on the screen.
✓ What are Mobile Gadgets?
Mobile gadgets are any device that you can carry with you. For example, a watch.
✓ What are the new trends in mobile app development?
In 2021, augmented reality integration will become one of the main trends in mobile app development and will shape the mobile industry by creating a seamless experience for users.
✓ What is the future of mobile apps?
The AI of the future has almost everything for all applications. The global AI market revenue is projected to reach $ 125 billion by 2023. In the future, most AI applications will be developed using technologies such as predictive analytics and machine learning algorithms.
✓ Is Native Mobile Development Dead?
Native development is definitely not dead, but there were big changes in the market a few years ago and the market is still changing.
Having a way to measure a website's KPIs is fundamental to its success.
Too often, site improvement ideas are vanity projects rather than changes to improve site performance.
Having measurable criteria for success takes precedence over all other intuitive methods or copying competitors.
This helps resolve disagreements among stakeholders about the best direction for success. When everyone has a clear goal, working towards it helps to ensure that things are going in a consistent direction.
Measuring success benefits digital professionals. It helps us demonstrate the value of the work we do. Allows us to show how it benefits the business as a whole. This, in turn, also stimulates further investments in the digital environment, allowing us to be more ambitious in our work.
The question arises; how do we define success?
Determining success using KPIs.
Organizations typically measure success by defining a set of KPIs. These are quantitative metrics used to measure your site's progress over time.
However, deciding what these metrics should be is not always easy. A good starting point is the company's overall strategy. Most organizations have a plan that sets out the broad goals they are striving to achieve. This could be an increase in revenue, a decrease in costs, or an increase in market share.
Once you have these broad organizational goals, try to determine how a high-performing website can help you achieve them. This can lead to more leads, fewer support requests, or more promotions on social media.
Finally, turn these criteria into something measurable. For example, the number of leads can be measured by the number of contacts received through the forms on the site. And cutting down on ineffective ad budgets can lead to fewer people calling your company, but increase conversion rates.
In total, you can get a lower cost of attracting a buyer.
Of course, no metric will be perfect... Some people email rather than fill out a contact form, and there is no guarantee that the interruption in calls is solely caused by the site. This is normal. Make your metrics as good as possible, but accept that they will never be perfect. Better to measure something than nothing.
However, don't get hung up on your metrics, as they are often not perfect. They can only be an indicator of success.
Plus, choosing the wrong metrics can hurt the overall performance of your sites.
To avoid these problems, try to use a combination of metrics that balance each other.
Finding balance in your KPIs.
It is usually worth combining the three areas to ensure balance. It:
Usability audit important because it will be associated with a wide range of company goals. But how can you track and measure the usability of a website? Fortunately, there are some metrics you can consider to measure. They are taken into account, but not limited to:
Level of achievement of success in solving the problem... What percentage of users are capable of completing the tasks of your script on the site.
Time to complete the task... On average, how long does it take for a user to complete basic actions on your site?
Error rate... How often users make an error when trying to complete a task.
System usability scale... A long established survey for measuring user perception of usability.
Task progress bar... A metric that combines multiple criteria to judge the overall ease of use of a site.
By tracking one or more of these metrics over time, you can begin to measure whether site improvements are helping your overall user experience (UX).
Tracking interactions. Engagement Score.
Site performance should be with minimal waiting for pages to load. In truth, our sites need to do a lot more. They should also delight and engage users. We can measure engagement by tracking metrics such as:
Minutes of attention... How long does a user pay attention to content such as a video.
First impressions... How users react when they first visit the site.
Interactions... How often does a user stop on pages, comment or share content?
NPS Consumer Loyalty Index... A metric to measure the likelihood that a user will recommend a site to others.
Depth of interaction... How many times the user clicks on the site navigation.
Engagement tracking is often aligned with an organization's goals of increasing brand awareness, increasing market share, or other marketing-oriented metrics. However, be careful not to focus on items such as visits, because factors outside the website can significantly affect these numbers.
Tracking conversions. CRO.
Finally, the most obvious metric to track is your conversion rate, or CRO. Most sites exist to convince users to take action. These actions often create tangible financial benefits for the company.
If a website is owned by a retailer or service provider, it is usually relatively easy to track conversions. E-commerce sites can track sales, while service companies track the number of leads.
However, not all so simple. For example, tracking the number of generated leads is not necessarily the best metric unless they are qualified leads. Also, it can sometimes be difficult to determine if they came from a website and not through other means.
It is in situations like this that it's easy to give up the idea of tracking metrics. However, as said earlier, it is better to control something, even if it is not on the 100% for sure. Plus, with a little imagination, you can often track more than you think.
Finally, where possible, it is also helpful to link financial value to these conversions. For example, if a business knows that about one in 10 potential customers generated on a site turns into a paid project and that the average project costs a certain amount, then you can determine how much each of the potential customers is worth to the business. This type of calculation is worth doing as it helps to justify further investment in the site..
As you can see key performance indicators are an important factor in determining if a website investment is profitable for the business. However, while you should always strive to improve these metrics, avoid setting targets for how much they should increase over a period of time.
Beware of setting goals for your KPIs.
While KPIs are helpful, they can also be dangerous. This is especially true when the management team begins to set goals related to these metrics.
For example, the management team often looks at the previous year's performance and expects continued or even greater growth in the future. At first glance, this seems reasonable, but in reality it is often unrealistic. Coming up with KPIs can be tricky, so Contact us, if you need help.
Usually, when you first start tracking KPIs, there will be some obvious and simple fixes that will improve the metrics. However, over time, as the web team fixes more and more things, it becomes more and more difficult to move the framework. This would make it unrealistic to see the same or higher rates from year to year.
Sometimes it is possible to maintain the level of growth, but only if management correlates it with an increase in investment, which allows the creation of new functions or deeper analysis.
This means that the rate of return on improved metrics is diminishing and could result in negative bottom line for the business.
We should consider KPIs as a benchmark.
As the increase in profits falls, this often leads to a game of blaming each other. In which different groups in business shift the responsibility for shortcomings to one another. For example, the web team blames marketing for not attracting quality traffic, while marketing blames the web team for poor conversions.
Instead, we should consider KPIs as a benchmark. Guided by where we should invest in our sites and how successful our efforts are. They should be an indicator of success, not a goal to strive for.
✔️ What are KPIs?
These are quantitative metrics used to measure your site's progress over time.
✔️ What is User Error Rate?
A quantitative measure of user errors when trying to complete a task.
✔️ What is user engagement?
These are user attention, interaction with the site, first impressions and depth of interaction.
✔️ Should 100% trust performance metrics?
Consider KPIs as a guideline, not as a basis for making a decision.
✔️ Why is user engagement important?
User engagement is highly correlated with overall profitability. Highly engaged users are more likely to buy, come back, and share a product or service with friends.
✔️ What are the five 5 goals of usability?
Understanding the five usability characteristics — effectiveness, efficiency, engagement, error tolerance, ease of learning — helps guide user-centered design tasks towards the goal of creating useful products.
✔️ What are the problems of usability?
A usability problem is something in a product or website that leads the user to an unwanted outcome. It's relatively easy to spot when users have interface issues. Errors are undesirable, but not necessarily caused by interface issues (think about typos).
Colors play an important role in everything when it comes to interacting with design. How they are used in design and how they help usability experts in development.
Color goes beyond the decorative tool needed for the convenience of the user. If everyone on your team loves design and the client doesn't, it might be the wrong color.
Colors evoke strong emotions in people. This is part of personal preference, part of psychological and social norms. Color trends and user preferences affect the user experience.
User expectations and preferences.
Usability starts with the type of user for which the application or website is designed. Basic demographics, which include gender, region, and more, can influence how your design is perceived based on color.
Men and women love and hate certain types of flowers. Men tend to have darker designs and richer colors. Women prefer sites with lighter designs and muted colors.
Men have an acute reaction to female colors. Some colors are considered extreme. Color associations also determine the overall atmosphere. When you see a certain color or a combination of several, it creates an immediate reaction in the brain.
Red color denotes strength, danger, love / passion and / or hunger.
Yellow color denotes energy, happiness, light and / or warmth.
Orange color denotes creativity, determination, stimulation, support.
Green color denotes nature, growth, harmony and / or freshness.
Blue color means confidence, trust, serenity and / or calmness.
Purple color signifies magic, royalty, ambition and / or independence.
Brand building.
Coca Cola always uses red. When you change the color, it can confuse buyers that they cannot immediately recognize it.
Feelings are also associated with color. Color is critical because it makes the difference between the user and the design. Color defines what the brand is about. It also tells clients what they are going to interact with.
When you change color and walk away from a brand, users get confused or unsure about which brand they once knew.
Custom templates associated with color.
You may have come across many sites that use orange or red buttons. There is a reason for this.
When buttons are brightly colored and contrast with a website's background, red and orange always work well with light or dark backgrounds. This helps users understand and want to interact with clickable items as they visually know their expectations for that item.
For enhancements coefficient conversions you can do A / B testing using different button colors. You will be able to notice that one color will have more high conversion rate than the other. Conversion rates increase when the color of the buttons or links is different from the rest of the design. So when using a branded palette, you can choose a contrasting color to generate conversions that can improve user experience.
Conclusion.
Color affects the UX as it makes the design understandable to users. To fully understand the design and use the content correctly, you need to make the content visible and make it easy for users to read.
When you use color palettes and contrast ratios that comply with the Web Content Accessibility Guidelines or WCAG 2.1, it ensures that everyone understands your colors.
✔️ What is the best color for usability?
The best color in website usability is a white website background.
✔️ How to increase conversion with color?
Use contrasting colors and colors that blend in on the color wheel.
✔️ What colors should you use on the site?
There is a standard - this is a white background and black text. The second standard is no more than two complementary colors.
✔️ What color should I use for the CTA?
If your clients are men, use green. If women, then use blue.
✔️ How can the psychology of color be used to increase website conversions?
Proven color psychology tips to increase conversions. Women prefer blue, purple and green. Men prefer blue, green and black. Use blue to build trust. Yellow for warnings. Green is ideal for environmental and outdoor products and brands. Orange can evoke feelings of rush or impulse. Black adds a sense of luxury and value.
✔️ What colors attract buyers to buy?
Red is more effective for impulse purchases, which is why it is often chosen as the buy button on e-commerce sites. But it's more effective for B2B software providers as well. When HubSpot A / B tested the CTA button color for Performable, red turned to green on 21%.
✔️ Which color attracts the human eye the most?
Knowing that red and yellow are the most attractive colors can help you create the best billboard. Knowing that blue stands for knowledge can help you choose the color of your library logo.
Conducting a WordPress site audit is an easy way to make sure your site is optimized for your business goals.
Think of it as checking your site regularly to give you an idea of your goals. Increased traffic, increase in conversion, increasing the subscriber base, SEO improvement or something completely unique to your business.
How to start doing an Audit.
The best audit is not necessarily the most complete. Which parameters to evaluate depends entirely on your goals.
Next, we will cover the most common components of a basic WordPress site audit so that you can choose the most suitable one for your business and your tasks.
Checking what should always work.
It's important to keep these things in good working order to keep your site fast, secure, and crash-free.
These are the nuts and bolts that keep your site running like a well-oiled bike.
Run backups. If you're not used to making backups every time you update a plugin, theme, or WordPress itself, do yourself a favor and get started now! Install any backup plugin to create a complete backup of your content, images, user information, plugins, themes, configurations and other important information.
Find and fix broken links ... Landing on a 404 page is one of the internet's greatest kinks. Make sure there are no broken links on your site. Include a search for broken links at least every few months, or more often if you create a lot of content.
Increase your site speed. If your site is slow, your visitors are not going to hang around. Site loading speed should be no more than 5 seconds. If your site takes more than 10 seconds to load then start by optimizing site speed. Sites that take more than 10 seconds to load do not sell.
The security of your site. Internet security is a major concern. Companies are constantly falling victim to data breaches that can threaten content and customer data. Take action now by installing the plugins.
Remove plugins. Clean out the WordPress plugins you are not using and check for updates for the rest.
Checking the readability of the site.
These are the parts of your site that visitors immediately notice: are they pleasant to look at? Easy to navigate? Organized logically? You may already have a great site, but most of us have room for improvement. See if your site can use the update in any of the following areas:
Give your website a visual refresh. It might not be within your budget to completely redesign the site, but small changes like changing colors or fonts can make a big difference. You can also optimize the look of your pages by rearranging the blocks or switch to higher quality photos to give your website a mini makeover look.
Make your page 404 is more fun and useful. Unfortunately, the occasional broken link is inevitable, so you can use your 404 page with humor as well. Use creative ideas, illustrations and animations to create 404 pages that will benefit lost visitors.
Check the mobility of the site. The mobile-enabled website is non-negotiable. It is necessary to ensure the user experience with phones, tablets and laptops. But even if you're using a mobile-friendly theme, it's a good idea to test how your site displays on different devices and web browsers.
Site content audit.
If you already have your content strategy for a full year, now is the time to conduct a content audit to see what works, what needs to be updated, and what can benefit.
Read traffic reports. Dive into your WordPress analytics to see which content types perform best. See what drives traffic to your site: Searching on Google? External links? Which campaigns were better (and worse) in the past year? Answers will help you clean up existing content and create even better content in the future.
Clean up your content. Speaking of cleanup, update old or obsolete content that doesn't bring traffic. Set links within your content to relevant articles.
Check your site for compliance. If you've recently made any changes to your editorial guidelines or branding, now is the time to review your content and take the time to update old pages and blog posts that may not match your updated style. Plus, it never hurts to re-read old content and fix any typos you catch.
Make products and services relevant. Sometimes you are so busy with your business that your site becomes secondary and includes the most basic elements of your site, such as service and product pages. Check these important pages to make sure all product and service information is up to date.
Update contact information. And while you work through the tips above, go to the Contact page to make sure your email addresses, phone numbers, mailing addresses, and staff guides are up to date. If you have contact information in your site's footer or widget, be sure to update it there too.
Check your organization and navigation. Improving the usability of your site will always be well done by experts, but you too can make a number of changes without damaging the site. Start with an overview of site navigation - are there ways to simplify it or add submenus to help visitors quickly find what they are looking for? The same goes for making your content more crawlable by thoughtfully using bold text, italics, quotes and bullets to break up large chunks.
Optimize your marketing.
Review the points below to complete an audit that covers not only your website, but your e-commerce and marketing efforts.
Improve your marketing. If you are using an online store, do not skip this part of the audit. Make sure your internal and external operations run smoothly and follow simple steps that can lead to significant improvements on your ecommerce site. Make sure all products have a unique description. Check the size of the pictures. Whether the categories match the products, as well as the Schema, the page markup.
Measure your marketing efforts. An audit is also a great time to analyze your website traffic, conversions, and ROI for each of your marketing channels.
Educate yourself. Once tested, use your knowledge to learn how to become an even better marketer in the new year.
Happy Audit!
We just gave you some ideas, but remember: you don't have to check everything on your WordPress site, and your audit doesn't have to be a painful, multi-day process. Stick to the parts that matter most to your business and your goals. Then you will be on your way to transforming your site from perfectly normal to absolutely stunning.
TopUser.PRO company specializes in conducting Audits. Order an Audit with us Today and get a guaranteed result tomorrow!
✔️ How often should you back up?
You don't want to do the same job twice over and over again.
✔️ How to start an independent audit?
By checking what should always work.
✔️ Why check site content?
To clear it of content that doesn't bring traffic.
✔️ Why is it necessary to check the mobile version?
Now the lion's share of visits are made on phones and tablets. If you have problems with the mobile version, then you are losing money.
✔️ How is the site audited?
Choose a site audit tool. Run the url with an audit tool. Find technical errors. Identify SEO issues. Analyze design and UX. Rate the content of the website.
✔️ What is the best SEO audit tool for a website?
SEMrush It is one of the best software tools for auditing your site's SEO performance.
✔️ How much does a site audit cost?
Website auditing is customizable for individual businesses, so prices vary. But the typical range is $ 2,500- $ 3,500 (audits for larger “corporate” websites can be much larger).
