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ANALYSIS OF SITE POSITIONS IN SEARCH ENGINES

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analysis of site positions in search engines

Check if your site is not lost on the Internet?

Determine how deep the optimization work lies ahead.

Check the effectiveness of SEO promotion.

Find out in what positions the site is displayed for a specific user request.

See the location of each page on the site.

Check where your ad space is in the mobile search results.

Accurate verification results!

Analysis of site positions in the search results will help to spend money and efforts only on the necessary tasks.

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What does the analysis of site positions in search results give?

Site Position Analysis

Have you invested a lot of time and money in creating a website, blog or online store, and not getting the expected income? Maybe the problem is that he is so far in the search results that users simply do not reach him. Analysis of site positions will show this. Thanks to him, you can assess whether SEO promotion is effective, so as not to waste money and time in vain.

What can you find out?

Checking the position of the site, analyzing key queries allows you to see more detailed information about each action in the promotion related to what users enter in the search. This shows the effectiveness of the applied seo elements. 

There are also such check options:

  • Analysis of site positions in search engines. This is the first step before starting to promote the platform. It will show you how much SEO work is to be done. If the place is not on the first page, deeper changes will be needed. Knowing the location of the site, you can save on optimization.
  • Where to display individual web pages. If it is especially important for you to promote certain products, services or articles, such an analysis will show where they are located in the search results, which of them need to be optimized first. This will help you effectively allocate your SEO budget.
  • Analysis of site positions by keywords. This will let you know if your target audience is seeing your web pages. If not, then all the work is in vain, and we urgently need to move forward. Or maybe you are already optimizing for queries, and so you will see how successful it is.

Additional types of monitoring.

analysis of site positions in search engines
  • Issuance for smartphones and tablets or for laptops and stationary computers.
  • Analysis of the location of the site in a specific area, region of the country.
  • Determining the location of the page, site, domain, profile of social networks.

TOP 5 services for website analysis and analytics.

Analysis and determination of site positions

We have selected platforms that give accurate results in all parameters of a full-fledged site audit and use them to test web pages. In order for the verification to be objective, we have mastered the intricacies of using these plugins and programs in order to use all their capabilities.

Serpstat.

It is a platform for comprehensive SEO site research. Its functionality includes:

  1. Definition of positions:
  • Search by geolocation accurate to the city.
  • Analysis of search results by keywords.
  • History that is saved across all projects.
  • Grouping of keywords.
  • Determination of the market share and the dynamics of its changes.
  • Checking the distribution of traffic between domains.
  1. Link testing:
  • Full link monitoring for 90 days.
  • Analysis of competitors' links.
  • Checking the reliability of sites for posting links.
  • Rating of site pages by popularity.
  1. Key request monitoring:
  • Deep validation by URL.
  • Analysis of the questions that users enter into the search.
  • Identification of similar phrases.
  1. General site audit:
  • Checking the site for errors in optimization.
  • Cleaning up web pages.
  • Determination of weak points of the site.
  1. Competitor monitoring:
  • Find all sites that can compete with the platform in the business niche.
  • The rating of the pages leading in the search results by queries or by direction of activity.
  • Checking the display and relevance of keywords used by competitors.
  • Collecting the semantics of competitors.
  • Tracking the dynamics of development of competitors' sites.

Ahrefs.

This is a professional seo promotion tool. He solves the following tasks:

  • Checking the positioning of competing websites in organic search results.
  • Keyword analysis according to certain parameters: low-frequency queries, search suggestions, semantic groups, "difficulty" of key phrases.
  • Backlink monitoring. The most accurate results are obtained because the service updates its index every 15 minutes. Checking dofollow and nofollow backlinks, social signals, ratings, etc.
  • Search for freshly quoted content by keyword.
  • Scanning positions in search results.
  • Comparative analysis of domains.
  • Identifying competitors' marketing strategies.

SimilarWeb.

This is an English-language service for analyzing site traffic, its seo parameters. It evaluates the reach of the target audience and identifies the reasons for the decline in traffic. The platform provides results for such studies:

  • Geography of traffic sources. The main regions from which users come and the percentage for each of them are shown.
  • Traffic characteristics over the past six months: what sources did it come from, the number of visits, the duration and depth of views, the percentage of bounces. Shows the ratio of natural and advertising traffic, traffic from social networks.
  • A diagram is formed by traffic channels: social networks, organic search results, contextual advertising, etc.
  • The path of users to the site and their actions after visiting it. Which competitor sites did they visit before or after? Where did the targeted actions take place?
  • Interests of the target audience on the topics and sites of competitors that it visits.

This service is a large-scale study of your potential customers and their needs. It shows how the site can improve so that visitors stay with you and not go to competitors.

Key Collector.

A platform for working with semantics and queries. It also shows the position of the site in the search results according to the specified parameters. Key Collector has the following advantages:

  • Setting up parsing by filters and parameters.
  • Statistics are collected in 4 ways.
  • The service can work through a proxy.
  • Multifunctionality in comparison with analogues.
  • There is an option to determine the cost of promotion based on data from link aggregators.

Keyword Tool.

Search for keywords using Google search suggestions. They are formed based on the requests of real users of this popular search engine. This allows you to collect all the semantics of your target audience. Unlike Google Ads, the service does not hide popular queries.

The platform searches for key phrases by country. This allows you to promote your site at the request of foreign users.

Analyzing the seo positions of a site is like determining your place on the map in order to know how long you need to go to a place in the Top-3. It helps you allocate your budget and time in the most efficient way.

Frequently Asked Questions (FAQ)

analysis of seo positions of the site

✔️ Analysis of site position by query and by words - is it the same thing?

Analysis of the site's position by words and by queries is the same thing. Keywords are queries that users enter in the browser's search bar.

✔️ Can you do monitoring and analysis of site positions yourself?

The analysis of the position of the site in the search engines can indeed be done independently. You need to own the tools for this, know the requirements of search engines in order to understand why the site is located far in the search results and be able to correct errors.

✔️ Does the analysis and determination of the position of the site give rise in the ranking?

The analysis of the site's positions in the search results indirectly gives rise in the search results. He reveals that there are problems, and already work on optimizing the site is promoting it in the search results.

✔️ Position check site analysis monitoring of competitors' links what can it give?

If you mean the analysis of competitors' backlinks, then it shows which sites are linking to them, and find additional sources for yourself to build link mass.

✔️ Why analyze a site's position in search results?

Knowing your site's position shows whether your recent actions and overall strategy are heading in the right direction. You also have the ability to observe if the incoming traffic changes. If it increases, it clearly shows that your efforts to achieve higher positions are paying off.

✔️ Can you perform SEO analysis on your competitors' website?

Yes, you can order this service from us. Contact us for a detailed discussion of this issue.

✔️ What tools will you use to analyze your site's position in search engines?

We use different tools for this procedure. It depends on different circumstances. You can get more detailed information from our specialists.

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