Search
Close this search box.
Search
Close this search box.

Optimization of the selling page.

Conversion Optimization

Share on social media

While optimizing the landing page and registration form, a number of tested templates based on the actual data of past tests were combined into a single option. The new page has been tested and is expected to have a positive growth result conversions.

Increase conversions by 17 percent

What changes have been made.

Changes to increase conversion
  1. Changing the title.
    The first change was based on making promises to the visitor in the form of a call to action (for example, "Get ..."). The previous version only mentioned a general statement about the number of website visitors.
  2. Above is the call-to-action button. (CTA)
    Placing the buttons higher and more clearly is another model inspired by a series of already positive test results. Whereas the control version had a button below, perhaps even below the fold at some resolutions.

    The button label has also been changed to “Register your business for free” instead of “Get started”.
  3. Line of benefits.
    Some key points and suggestions are written high on the page.
  4. Content support.
    The idea behind this block was to reinforce the headline and provide some examples of how someone could “get customers” or “increase awareness”. Providing supporting examples helps people better understand and imagine what they are going to get.
  5. Reviews.
    Added some testimonials from past customers. This is a classic technique for building trust in a service.
  6. Repeated call to action.
    As the length of the screen has increased slightly, an additional bottom call to action has been added as a reminder and nudge. It is also important to note that duplicating the call-to-action button at the bottom often results in an increase in conversions.

How do UX professionals know what to include or exclude in experiments?

As companies actively accumulate more evidence in favor of some or against other patterns, design and optimization work actually becomes easier to usability. 

To determine what changes are included in the experiments, successful patterns are simply grouped into a single design concept. The more often a particular template works with a positive effect, the more likely it will also work again in the future. This is called repeatability (or reproducibility). At the same time, any patterns that have a negative probability are avoided.

Typically, what happens with this strategy is that it maximizes the likelihood of a positive outcome. Since the effects of many changes add up (most likely than not). This is a great way to improve usability and increase conversion non-optimized sites with great potential. 

Frequently asked Questions. FAQ.

✔️ What is a Selling Page?

A selling page is a page on a site that contains information about a service or product that contains a call to action (CTA) for the user.

✔️ What is a CTA or Call to Action?

CTA - Call to Action. Translated as Call to Action. A call to action is text on buttons, forms, or on a page. It implies the mandatory fulfillment of this call in order for the conversion to occur.

✔️ How do specialists improve Usability?

By doing a lot of already well-established experiments.

✔️ What is repeatability?

This is the probability of a particular pattern showing the same result.

✔️ How to optimize product pages to increase sales?

Product descriptions should be concise and clear.
Include engaging text that speaks to your brand.
Optimize your content for a keyword on your product page.
Use clear structure, headings, and bulleted lists to improve readability.
Include relevant specifications.

✔️ What are the 4 main ways to increase sales?

Increase in the number of clients.
Increase in the average transaction size.
Increase in the frequency of transactions per customer.
Raising your prices.

✔️ How do I optimize my site for Shopify?

Optimize your Shopify product pages.
Create links to your store.
Get a higher ranking in content marketing.
Use the best Shopify SEO apps and tools.

Share on social media

5/5

Leave a Comment

Subscribe Now

Exclusive offers and premium cases

how to create an ico listing website
All Cases

How to create an ICO LISTING website?

Blockchain is becoming extremely popular. First of all, thanks to cryptocurrencies. But before cryptocurrency comes into play, a few things happen. One of them is ICO. The number of ICOs is growing rapidly, and, of course, only a few of them really deserve attention. We are going to explore the following questions:

how to create a successful ICO website
All Cases

How to create a successful ICO website?

While you should hire professionals to help you build your site, you can still do the preparation and planning a lot. This will simplify the design process and save money. Start by creating all the relevant content your site needs.

Looking to take your business to the next level?

Email us now

Conversion Growth

Back call

Write to us