Conducting a WordPress site audit is an easy way to make sure your site is optimized for your business goals.
Think of it as checking your site regularly to give you an idea of your goals. Increased traffic, increase in conversion, increasing the subscriber base, SEO improvement or something completely unique to your business.
How to start doing an Audit.
The best audit is not necessarily the most complete. Which parameters to evaluate depends entirely on your goals.
Next, we will cover the most common components of a basic WordPress site audit so that you can choose the most suitable one for your business and your tasks.
Checking what should always work.
It's important to keep these things in good working order to keep your site fast, secure, and crash-free.
These are the nuts and bolts that keep your site running like a well-oiled bike.
- Run backups. If you're not used to making backups every time you update a plugin, theme, or WordPress itself, do yourself a favor and get started now! Install any backup plugin to create a complete backup of your content, images, user information, plugins, themes, configurations and other important information.
- Find and fix broken links ... Landing on a 404 page is one of the internet's greatest kinks. Make sure there are no broken links on your site. Include a search for broken links at least every few months, or more often if you create a lot of content.
- Increase your site speed. If your site is slow, your visitors are not going to hang around. Site loading speed should be no more than 5 seconds. If your site takes more than 10 seconds to load then start by optimizing site speed. Sites that take more than 10 seconds to load do not sell.
- The security of your site. Internet security is a major concern. Companies are constantly falling victim to data breaches that can threaten content and customer data. Take action now by installing the plugins.
- Remove plugins. Clean out the WordPress plugins you are not using and check for updates for the rest.
Checking the readability of the site.
These are the parts of your site that visitors immediately notice: are they pleasant to look at? Easy to navigate? Organized logically? You may already have a great site, but most of us have room for improvement. See if your site can use the update in any of the following areas:
- Give your website a visual refresh. It might not be within your budget to completely redesign the site, but small changes like changing colors or fonts can make a big difference. You can also optimize the look of your pages by rearranging the blocks or switch to higher quality photos to give your website a mini makeover look.
- Make your page 404 is more fun and useful. Unfortunately, the occasional broken link is inevitable, so you can use your 404 page with humor as well. Use creative ideas, illustrations and animations to create 404 pages that will benefit lost visitors.
- Check the mobility of the site. The mobile-enabled website is non-negotiable. It is necessary to ensure the user experience with phones, tablets and laptops. But even if you're using a mobile-friendly theme, it's a good idea to test how your site displays on different devices and web browsers.
Site content audit.
If you already have your content strategy for a full year, now is the time to conduct a content audit to see what works, what needs to be updated, and what can benefit.
- Read traffic reports. Dive into your WordPress analytics to see which content types perform best. See what drives traffic to your site: Searching on Google? External links? Which campaigns were better (and worse) in the past year? Answers will help you clean up existing content and create even better content in the future.
- Clean up your content. Speaking of cleanup, update old or obsolete content that doesn't bring traffic. Set links within your content to relevant articles.
- Check your site for compliance. If you've recently made any changes to your editorial guidelines or branding, now is the time to review your content and take the time to update old pages and blog posts that may not match your updated style. Plus, it never hurts to re-read old content and fix any typos you catch.
- Make products and services relevant. Sometimes you are so busy with your business that your site becomes secondary and includes the most basic elements of your site, such as service and product pages. Check these important pages to make sure all product and service information is up to date.
- Update contact information. And while you work through the tips above, go to the Contact page to make sure your email addresses, phone numbers, mailing addresses, and staff guides are up to date. If you have contact information in your site's footer or widget, be sure to update it there too.
- Check your organization and navigation. Improving the usability of your site will always be well done by experts, but you too can make a number of changes without damaging the site. Start with an overview of site navigation - are there ways to simplify it or add submenus to help visitors quickly find what they are looking for? The same goes for making your content more crawlable by thoughtfully using bold text, italics, quotes and bullets to break up large chunks.
Optimize your marketing.
Review the points below to complete an audit that covers not only your website, but your e-commerce and marketing efforts.
- Improve your marketing. If you are using an online store, do not skip this part of the audit. Make sure your internal and external operations run smoothly and follow simple steps that can lead to significant improvements on your ecommerce site. Make sure all products have a unique description. Check the size of the pictures. Whether the categories match the products, as well as the Schema, the page markup.
- Measure your marketing efforts. An audit is also a great time to analyze your website traffic, conversions, and ROI for each of your marketing channels.
- Educate yourself. Once tested, use your knowledge to learn how to become an even better marketer in the new year.
We just gave you some ideas, but remember: you don't have to check everything on your WordPress site, and your audit doesn't have to be a painful, multi-day process. Stick to the parts that matter most to your business and your goals. Then you will be on your way to transforming your site from perfectly normal to absolutely stunning.
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✔️ How often should you back up?
You don't want to do the same job twice over and over again.
✔️ How to start an independent audit?
By checking what should always work.
✔️ Why check site content?
To clear it of content that doesn't bring traffic.
✔️ Why is it necessary to check the mobile version?
Now the lion's share of visits are made on phones and tablets. If you have problems with the mobile version, then you are losing money.
✔️ How is the site audited?
Choose a site audit tool.
Run the url with an audit tool.
Find technical errors.
Identify SEO issues.
Analyze design and UX.
Rate the content of the website.
✔️ What is the best SEO audit tool for a website?
It is one of the best software tools for auditing your site's SEO performance.
✔️ How much does a site audit cost?
Website auditing is customizable for individual businesses, so prices vary. But the typical range is $ 2,500- $ 3,500 (audits for larger “corporate” websites can be much larger).