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User experience (UX) Is the basic process and general experience of the person using product and his work.
We must to create tailored to the needs of users to make it easier for them to understand what's going on. UX is a catch-all term for everything a user encounters when interacting with a product.
The components of a better website usability.
- Personals - We refer to fictional user scripts and use them for our design decisions.
- Empathy map - the user's potential thoughts and feelings when interacting with the product, for example, think and feel, hear, see, say and do, as well as suffering and conquest.
- The user journey is the way the user ideally moves through the product and process.
We must make the user's needs our base before we build anything.
Let's talk about users and usability.
Who are the users first?
Users are the people who interact with the product. User types can be grouped by demographic and physiographic statistics according to population groups, such as attitudes, interests, and lifestyles.
It can be easy not to notice the flaws in our product, because we understand how it should work, since we made the product, and everything is obvious to us, this is what is called "cognitive bias", that is, the curse of knowledge, because it is easy accept that everyone has the same understanding that we do. It is important to see things through the eyes of the people who will be using our product.
Let's talk about what empathy entails:
Empathy is able to think about how the customer will use your product.
- What would they think.
- It is important that people are happy with the product.
- You also want people to enjoy and use your product.
The cornerstone of UX is actually building experiences around your users and their needs, rather than hoping that your users understand what you have created. In usability, you don't want your users to:
- Feeling confused about your product.
- Scared to use your product because of its complexity.
Usability principles for people:
- were confident in their decision when using the product.
- We also need to reduce frustration by designing experiences based on the products they use.
Let's talk about UI and UX roles in design product.
People tend to think that UI and UX are the same thing. They are different, but they are important and interdependent to create a better user experience.
UI and UX play different roles in product creation
UI - User interface is what users see and interact with.
The web user interface designer jobs are as follows:
- Focus on layout
- Colors
- fonts
- saturation
- Chat with a web UX designer to come up with user-friendly solutions, and so on.
UX - User experience is the core process and how that experience works.
The work and methods of usability of a web designer are as follows:
- Project planning for a product
- User research
- Create the best experience
Usability specialist the site asks questions like ... how can we make it easier for the user? How the user would understand the product.
It can be easy to play down the roles, but they depend on each other to create the best possible user experience.
Since the usability process is not obvious to end users, it is easy to understand that the interface is more important. And we can also say that the user interface is superficial when UX has taken over planning and research.
In conclusion, we need a solid foundation for both components to create a great user experience.
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✔️ What is user experience?
User experience is the interaction of a user with a website. Time on page, page scrolling, following links and making a purchase.
✔️ Who is called a user of the site?
Users are all people who interact with the site. It can be denoted that the user is who scrolled the page or made a click.
✔️ How to make a high-quality UX site?
Think about what users who visit your site want to get. Put yourself in your client's shoes.
✔️ What is the purpose of website usability optimization?
The main goal of usability is to make a profit. Implemented by optimizing design, text and navigation.
✔️ What are the principles of usability?
The 5 main principles of website usability are accessibility, clarity, learnability, trust, relevance.
✔️ What are the 4 basic principles of usability testing?
Basic principles of usability testing.
Understand the needs of users.
Determine the purpose of the test.
Form a team of testers.
Set up a test environment.
✔️ What is Web Design Usability?
In web design, usability refers to how easy a website is to interact with its visitors.
✔️ How to analyze website usability?
6 steps to test website usability.
Determine what to measure.
Determine the best method.
Create a scenario for the task and set the success rate.
Find members.
Take a test.
Analyze and report your findings.
✔️ What are the constituents of product usability?
5 components of product usability.
Learnability. Learnability shows how easy it is for a user to complete basic tasks when they first interact with your product.
Efficiency.
Memorability.
Errors.
Satisfaction.
✔️ What methods are used to test the usability of the site?
7 best usability testing methods
Guerrilla tests (the simplest form of testing).
Laboratory testing.
Unmoderated remote usability testing.
Context request.
Telephone interview.
Sorting cards.
Session recording.
