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Responsive web site design.

responsive website design on a smartphone or tablet

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Why is responsive design important? Great question! That's why:

Already many people use the Internet more often through smartphones and tablets than through their PCs.

This is not a forecast for the future, but reality!

Whether you are using a smartphone or tablet, you can be sure that your regular and potential customers will visit your website from their mobile devices. Guaranteed!

If they are browsing your website and design not responsive, doesn't look good on mobile, they'll go to your competitors. It is so simple! If web pages aren't mobile-optimized, users will leave!

responsive website design

Want to know more reasons why your site needs to look good on mobile?






Google and mobile search results.

Back in late February 2015, Google officially announced that from April 21, 2015, they would be making significant changes to their search engine. They relate to how their SERPs relate to responsive website design for smartphones and tablets.

Here's a quote from that announcement:

This change will affect mobile search in all languages around the world and will provide significant influence to our search results.

After all, it's their "secret sauce" and what makes their search engine so good. The quality of their search results, both on desktop computers and mobile devices, is what made them what they are today and gave them the "keys" to the world wide web.

Google is a huge global corporation that strives to maximize its profits above all else. The complete dominance they have in the search engine space is an important factor in their profitability.

Now it has become a reality that in order to conquer the Top of SERPs by a site, a good demonstration of content on mobile devices is necessary.

Google's harsh and strong language in this announcement has led many SEO experts to conclude that this is the most significant update Google has ever made to its search engine!

This is a very big deal for those who want to be found by netizens, because Google is the gatekeeper of the Internet. Therefore, the presence of a site on the first or second page is a guarantee of its attendance.

To keep up with Google, on May 14, 2015, the world's second most popular search engine, Microsoft Bing, which also provides search results for Yahoo, also made an important announcement: 

Now, websites that are responsive to smartphones and tablets will gain preference in search results when people enter queries from such gadgets.

Design for mobile devices and website traffic.

If you already have a web resource, you need to test how it opens on mobile devices. If it fails validation, I am very sorry to report that your business will disappear from Google search results for people searching on their smartphones or tablets!

Do you think it is worth attaching great importance to this? Maybe you think you can just get by with the internet traffic of people looking for you through a desktop or laptop on your desktop?

Well, for now I will pause and instead present you with graphical statistics prepared by Google. It shows customer behavior, researching products and services on the Internet. It shows that "Search" is the most common starting point for using the Internet from mobile devices.

search from mobile devices

Still not convinced? Wow, you are a tough nut to crack!

Okay, then how about this?

According to Google, in 10 countries including the USA and Japan, more searches on their search engine come from mobile devices than computers.

Do you have any doubts that this is just a matter of a very short time, that this will happen not only in 10 countries, but all over the world?

Still want more proof? No problems.

The chart shows the statistics of Internet searches from a mobile device on popular topics, source: Hitwise.

statistics of search topics from mobile devices

Your site should have a responsive design.

Responsive design means your site will automatically adjust depending on the screen size of the visitor who is viewing it.

The great thing is that once your site is responsive, you don't have to do anything else. Everything will happen automatically. You don't have to maintain separate desktop or mobile versions of the site.

Want a practical way to understand what responsive design is? Are you reading this on your computer right now?

If so, visit this site on your smartphone or tablet. Do you see how it automatically resizes to make it easy for you to read it on any screen size?

The display of pages should be responsive to users' devices so that they do not have to constantly zoom in and out on a smartphone or tablet to read content or watch a video.

That's what responsive design is! Make your site on mobile devices as easy to read as it does on desktop computers. This will increase traffic to your site and help it get to the Top of search results.

Based on materials from the site mgdigitalmarketing.com.

✔️ How does the site adapt to different screens?

Site developers specify the parameters by which the display should be modified and perform other settings.

✔️ What is traffic?

With regard to the Internet, this is the flow of visitors to web resources and services.

✔️ What are the problems if the site does not have a responsive design?

Small or large text: either you have to enlarge the image or use the text scroll bar. Some elements are missing.

✔️ What else is responsive design useful for?

This makes the site easily recognizable and helps users quickly navigate it by accessing it from different types of devices.

🐇 What is Responsive Web Design?

Responsive web design is an approach that requires design and development to respond to user behavior and environment based on screen size, platform, and orientation. The practice consists of a mix of responsive grids and layouts, images, and smart use of CSS media queries.

🐇 How do I make my site responsive?

To create a responsive design, you need:
Add responsive meta tags to your HTML document.
Apply media queries to your layout.
Make images and embedded videos responsive.
Make sure your typography is mobile readable.

🐇 What is the purpose of responsive web design?

Basically, responsive design is a way to put together a website so that it automatically scales its content and elements to fit the size of the screen it is being viewed on. This ensures that images do not exceed the width of the screen, and mobile visitors do not need to do additional work to read your content.

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