Snippets for an online store. Advanced Google snippets.

Google snippets for the Internet storefront is one of the best tactics for increasing the visibility of your products. Such an attractive design of the site in the search results increases the number of clicks CTR, which increases income. This tactic is effective, fast, and easy to implement.

In this article, we will cover five essential elements of snippets for the Internet.shops and how to add them.

What are snippets?

Extended snippets are additional information about the site and its content.

Google knowledge graph and rich snippets are essential for object searches. They are a powerful tool for ecommerce stores to sell more products.

The system usually supports rich snippets for a variety of categories, including products, recipes, reviews, events, and software applications. 

Google has confirmed that snippets do not directly lead to higher rankings. However, they can help indirectly by allowing search engines to better understand content and increase CTRs.

Why are snippets for sites important to Google?

More important than ranking is the ability to stand out in search results and attract “warm” customers, people who are already looking for your product. This helps to increase your CTR. For example, which of the following four search results is immediately striking?

Amazon, with a five-star rating and fourteen reviews, is certainly striking, although its position on the page is less enviable due to its lower rankings. Additional visual details give it a much better chance of grabbing the attention of potential customers, and ultimately making a sale.

In one experiment with Catalyst Search Marketing, the CTR improvement from snippet quality was 150%.

Also, reviews have a big impact on people. Consider these statistics provided by Econsultancy.com:

• People on 63% are more likely to buy if there is a product review.
• Reviews give an average sales growth of 18%.
• Bad reviews actually improve 67% conversions!

Another benefit of using rich snippets is brand management. Make sure you have control over how your product information is displayed.

Of course, you don't want to allow misinformation or inaccuracy in the snippet. They undermine your store's credibility before you even have a chance to attract a customer to your site.

Five of the best snippets for online stores.

While you can use a wide variety of snippet elements, below are five of the most popular ones for ecommerce stores.

1. Snippet "Product".

You should be primarily interested in getting search engines to understand that they are looking at a product page, such as a blog.

As a result, your product is better positioned in the right search engine at the right time with a more relevant description in the SERP:

In the example above from Target, you can see that the additional information displayed clearly indicates that the search result represents a product for sale. Not only is there pricing information, there are links to sites. They show products that might be of interest to that person.

2. "Ratings and Reviews" snippets.

One of the best ways to sell a product online is through third-party testimonials. In this case, product ratings from real customers are significantly more effective than the most compelling advertisements.

In the example above, Best Buy is using an extremely high rating. This reassures the audience that this is not only a good product, but also that it is a reliable business. You cannot sell anything to anyone without first establishing trust.

3. Snippet "Price".

The first thing people want to know about a product they are looking for in stores is how much it costs, especially when it is a product sold in multiple locations.

In this example, Best Buy is again doing an excellent job of highlighting pricing. People immediately see important purchase criteria that can influence their opinion.

However, right after the price, we read that in this example the item is “out of stock”. This brings us to the next important Google snippet for online shopping.

4. Snipet "Availability".

How many times have you searched for a product, visited stores, and then tried to buy the perfect product only to find out that it was out of stock?

Shoppers can make faster and more informed decisions by scanning search results until they find what they are looking for. They then see that the item they want is in stock thanks to rich snippets that indicate product availability.

5. Snipet in Google AdWords "Additional Information".

Google AdWords provides many elements that will grab buyers' attention and improve the performance of your text ads.

From the example above, you can see that the location is additionally indicated, contact information with opening hours. This allows you to manage both online and offline sales.

The Google Shopping Product Feed helps you dynamically display products, pricing, and availability with eye-catching visuals that stand out from competing text listings.

It should be obvious by now that adding structured data to your product pages makes it immediately visible and undoubtedly more effective. 

How to add Google rich snippets to your online store?

The best approach to implementing such snippets is to simply use Schema.org to mark up each product with the help of a developer or technical team.

For example, looking at the source code from an earlier Best Buy example, you can see some of the popular Schema properties displayed like this:

Another tool that is especially useful if you don't have access to technical knowledge is Google's own Structured Data Markup Assistant. It allows you to visually label and define values for each common property.

The first step is to select the appropriate category for your product, then enter the URL of the product you want to tag.

Once you have done this, the Markup Helper tool will display a visual representation of the page, which you can manually highlight.

After selecting a specific item, you can mark it and assign a value. In the right window, you can see how the data items will be stacked. This example also helps you keep track of which items might be missing and which ones need to be flagged before completion.

Finally, when everything is tagged and you are happy with how everything looks, you can export the HTML source with the newly generated markup.

After using the Google Markup Helper or a developer to add structured data to your site, it's time to double check everything with the Google Structured Data Testing Tool.

The first step is to either enter your source code or paste the product page url so it can check what you've already done:

As a result, you get an idea of which items are assigned to the product you are viewing. Then you can double check its accuracy:

There are many other tools that can help you check this information, including Screaming Frog and Website Auditor.

Rich Snippets are well worth the effort!

Rich snippets and other forms of structured data can help you better translate your website's information for search engines. This will help them better present useful information to potential customers.

Highlighting your product listings in search results with visuals, ratings, pricing, and availability is one of the best ways to grab attention and build trust with potential customers.

What is your experience with rich snippets? Did you manage to implement them and see a noticeable difference?

Let us know in the comments below!

Source: moz.com

✔️ Does Google prefer informational sites over commercial sites when displaying sites with elaborate snippets?

There is no information that there is a preference for this.

❤️ What should you look for when creating snippets?

Think about what information the potential client is looking for in the first place.

✔️ Do featured snippets differ depending on the language, for example, if I have several versions of my site or online stores in different languages, will the snippet be displayed for each version?

This should be checked individually. Sign in through the Incognito tab and do not sign in. Then you will see how the snippet is displayed for readers in another language.

✔️ How to create a snippet?

Three steps to create a basic snippet.
Click New Snippet. on the toolbar, or choose File> New Slice.
Add the content of the snippet to the snippet editor on the right.
Assign an abbreviation in the Abbreviation field below the table of contents.

✔️ What is snippet writing?

Passage writing is a hands-on creative exercise that allows you to work on specific elements of writing and explore styles that fall outside your comfort zone. Everyone has a reaction to the letter.

✔️ What are rich web page descriptions?

These are snippets with a higher click-through rate.

✔️ What is the use of snippets?

A snippet is a small piece of text or source code that can be inserted into the code of a program or web page. Snippets provide an easy way to implement commonly used code or functions in a larger section of code.