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UX / UI principles of web design.

7 principles of UX design

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User experience design or UX UI design is what website builders use from user experience. This includes the entire product creation process, including aspects of branding, design, usability and functionality. 

You are faced with UX principles design whenever you use an application created by a large company or one of their products. 

preparation of design and user
UX design is what makes an app or website enjoyable and easy to use.

When you start exploring the world of web design, you will pretty quickly come across the concept of UX. It probably originated in 1988 with the publication of Donald Norman's book Design of Everyday Things. 

Norman, who was Apple's lead designer at the time, used this book to draw attention to the complexity of the design of objects that are often overlooked. Since then UI / UX design developed and changed.

However, despite the popularity of the concept, the main UX / UI design principles still poorly understood by many designers. In fact, there is an ongoing debate about how to define this term. Many designers have a vague understanding of what it means to be a user-centric UX design. Moreover, it can be even more difficult to apply it in practice.

In this article, we'll introduce you to the 7 most important UX design principles and show you how to use them.

This is the most important principle in UI design. Developers are becoming more adept at creating complex web design frameworks. They can sometimes design websites to impress their fellow designers. Not for the convenience of users.






1. Focus on website visitors.

many website design options
There are many design options - not all of them are user-friendly.

An elegant combination of form and function is important. By integrating user experience into your web design early on, you get a site that is truly user-centered. 

Applying this principle requires careful consideration of how your users will interact with your site.

The most practical way for web designers to apply this principle will depend on the type and size of the organization. Can you hire a specialist or contract with a third party company? For small businesses, you may need to create your own user feedback mechanisms. 

2. The principle of web design. Sequence.

Consistency means that design and functionality remain the same across all your pages and products. Many of the most popular and successful apps and websites use similar patterns for user interfaces across different resources, be it button placement or how menu systems "flow".

uniform website design for different devices
Consistent branding and design across multiple platforms in website design by FusionTrek

For this reason, users will come to your site with a pre-existing understanding of how things “should work,” and it's important to respect that. While you shouldn't copy your competitors' apps and websites, creating an interface that looks like market-leading websites can help users navigate your pages with ease. 

The more familiar a page looks, the easier it will be to use. The more comfortable your interaction with users will be. 

The implementation of this principle should be approached using three methods:

First, you must consider all the ways your users interact with your site. It is important to use the same design across all of these systems. This means integrating your website design with your applications and your ecommerce store. 

Second, you should not be tempted to try crazy new ideas. While innovation is important to web design, it should never get in the way of usability. 

Third, you may want to consider adopting a "design language" as a way to keep your designs consistent: good examples of design languages include Apple's Human Interface Guidelines and Best Practices Google on material design.

3. Hierarchy. The basic principle of UX design.

Hierarchy is another key UX design principle that is often overlooked. At its simplest level, this approach means thinking through all the features and information that your website will contain. This is then displayed in a tree structure. In it, every aspect of your website flows “naturally” from the latter. 

There are many benefits to using this approach early in the design phase. This will allow your users to navigate your site more easily and find what they are looking for. 

The temptation to constantly add new plugins and themes to your site should be avoided. It's important to keep things simple with a logical design approach. 

Dieter Rams put it this way in his "Ten Principles of Good Design": "Good design is as little design as possible."

Implementing the basic principle of hierarchy in web design should start with developing an information sequence. This can then be used to create a sitemap. This sitemap should contain everything you want to embed into your site. From there, you can build a design hierarchy that links your pages in a consistent and logical way.

4. Context is key in UI design.

One of the key takeaways from the UX / UI design approach is that context is an extremely important part of how users interact with your projects. 

Context in this sense means paying attention to what devices will be used to access your web page. It is important to pay particular attention to the fact that mobile browsing is now the main form of web traffic.

smartphone is the main means of accessing the Internet

Designing for context or setting also means considering a wide range of other factors. Your design can work great when you're sitting in a cool, quiet office. But it can happen that your users will interact with your site in a completely different environment: during lunchtime or in a noisy club.

In practice, there are two main ways to bring a contextual approach to the design process. One of them is the user polls we mentioned above. Another option is simpler, but possibly more efficient. Do a little "ethnographic" research using your web pages in the same setting as your users. 

More recently, a related term “emotional design” has emerged. This approach can be used in parallel with broader UX design principles and focus on the emotional content of the pages. The basic idea is that users expect web pages and applications to have different emotional "tastes" depending on when, how and where they use them. 

5. Give the user control.

This does not mean that you should give users complete control over your web pages. Too much information can overwhelm inexperienced users. Your website should remain easy to use, no matter how many additional features you provide. 

The web page should work for both power users and regular clients. You can hide these advanced options elsewhere on your site, but they should always be available to anyone who would like to use them.

Only one "BUT". While giving your users control will lead to a better experience, you should always open an "emergency exit" from these advanced options. 

In other words, a careful balance must be struck. You should always set confirmation fields so that users don't accidentally break their session. Also consider a "reset" button so they can revert to the default settings for your site.

6. Principle of Accessibility.

Accessibility means ease of use of your projects for everyone, including people with disabilities.

simple website design
Using accessible design principles can drastically simplify your design, as in this DSKY webpage.

It seems that focusing on making web pages accessible to everyone will take a lot of resources. Is it better to spend it on improving the basic design of your web pages?

In fact, these two processes are closely related. For example, if you focus on providing a user-friendly experience for the visually impaired, that could mean you are dramatically simplifying the visual design of your pages. As we saw above, simple design is the best design. It will be convenient for the "average" user as well.

7. Usability testing of design.

The last principle UX / UI design closely related to the first mentioned principle. To ensure that your web pages work for your users, you need to implement an ongoing rigorous usability testing system.

important for the user elements of the site in the foreground
Usability testing means that the pages your users want are in the foreground and center.

The basic idea to keep in mind is this: The design process doesn't stop when you publish your web page. You are constantly striving to understand how users actually use your web pages. Then you improve them.

In practice, applying this principle means creating a usability testing model, and there are many resources that can help you with this. 

Great UX design can be your guiding principle.

After reading these basic design principles, you will notice that most of them stem from the first UI / UX design principle we mentioned: user focus.

simple website design example
UX design principles focus on simplicity and usability.

This is not a coincidence. The core value of UX design processes is that they recognize a fundamental truth about web design:

You are not designing your website for yourself, but for your users. 

What seems obvious to you may not seem so to your users. Many web designers will find that their audience will end up interacting with their designs in unexpected and unplanned ways.

If UX design can be boiled down to one idea, then it is this: user feedback constantly influences the development of your site. For this reason, web designers should strive to interact with their users as closely as possible.

It's important to remember that the most beautiful design in the world is worthless if your customers can't use it.

By applying these basic principles, you will undoubtedly create a design for your web resource that is user-friendly and attractive to people.

Based on materials from the site: 99designs.com.

❤️ How does UX stand for?

UX stands for user experience - user experience.

⏩ How to check the usability of a website?

Using A / B testing.

❤️ How to make the site display well on different devices?

You can make a mobile version or make the site responsive initially.

⏩ What colors are best to use?

It depends on the topic of the site and for which users it is. Sometimes these are contrasting colors, sometimes pastels. A / B testing will show what your page visitors will like.

⏩ What is UX / UI?

UX stands for User Behavior and UI is User Interface.

⏩ Why do you need UX / UI?

UX / UI design takes into account user behavior on the site or in the application. This allows for increased profits and user loyalty.

⏩ What are the features of UX / UI design?

UX / UI design features are minimalism. The design focuses on usability.

⏩ What is UI and UX in web design?

User interface (UI) is a web design specialization related to the controls that people use to interact with a website or application, including displaying buttons and controlling gestures. User experience (UX) is another web design specialization related to the behavior and user experience when using a website or app.

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