How to make Google Friendly URLs? Checklist.
Everybody knows how a website should look like but don’t give enough attention to URLs.
Check up your URLs now. Do they answer to this criteria?
★ The focus keyword must appear in the URL of the page.
Well, Focus keyword can’t be the site name. It is a first phrase that you want to see at the Top in Google Search. Spend time to write correct URLs as you write Page Titles.
★ Name category URLs using focus keywords. Don’t call category URLs “shop”, “products”, “Blog” etc.
The category name is a part of Search Query for the pages in this category.
★ The URLs must have hyphens and alphanumerical symbols only.
★ The URL must be not longer than 140 symbols.
Google likes URL length around 50 symbols and less.
★ Keep URLs clean and short without stop words.
URLs are not for reading. They are the keywords list of the page.
I recommend you creating URLs using not more than 3 keywords.