Google PageSpeed Insights evaluates several SEO factors to ensure your website is optimized for search engine visibility and user experience. Below is a breakdown of the 10 assessed SEO audits, explaining their importance and how to fix potential issues.
1. Page Isn’t Blocked from Indexing
What It Means:
- Ensures the page can be indexed by Google and other search engines.
- If a page is blocked by robots.txt or meta tags, it won’t appear in search results.
How to Fix:
- Check the robots.txt file and ensure your page isn’t disallowed.
- Remove <meta name=”robots” content=”noindex”> if present.
- Use Google Search Console to confirm that the page is indexable.
2. Document Has a <title> Element
What It Means:
- Every page should have a unique and descriptive title to improve rankings.
- The <title> tag appears in search results and browser tabs.
How to Fix:
- Ensure each page has a <title> element inside <head>.
- Use clear, keyword-rich titles (recommended length: 50-60 characters).
Example:
<title>Best Digital Marketing Tips for 2025 | YourSite</title>
3. Document Has a Meta Description
What It Means:
- A meta description summarizes the page content in search results.
- While it doesn’t directly impact rankings, a well-written description improves click-through rates (CTR).
How to Fix:
- Add a clear, engaging, and keyword-optimized <meta description> inside <head>.
- Keep it between 150-160 characters.
Example:
<meta name=”description” content=”Learn the best digital marketing strategies for 2025 to boost your business and online presence.”>
4. Page Has a Successful HTTP Status Code
What It Means:
- The page should return a 200 (OK) status to confirm it is accessible and indexable.
- 4xx or 5xx errors can prevent indexing and harm rankings.
How to Fix:
- Use Google Search Console or HTTP status checker to verify status.
- Redirect broken links (404 errors) using 301 redirects.
5. Links Have Descriptive Text
What It Means:
- Anchor text (the clickable part of a link) should describe the destination.
- Helps both users and search engines understand the link’s context.
How to Fix:
- Avoid generic anchor text like “Click here” or “Read more”.
- Use meaningful descriptions instead.
Example:
✅ Good: <a href=”https://example.com/seo-guide”>Complete SEO Guide</a>
❌ Bad: <a href=”https://example.com”>Click here</a>
6. Links Are Crawlable
What It Means:
- Ensures that search engine crawlers can access internal and external links.
- If links are blocked or broken, search engines won’t follow them, affecting rankings.
How to Fix:
- Avoid using JavaScript-based links (onclick=”location.href=’URL'”).
- Ensure all important links use plain HTML (<a href=”URL”>).
- Use Google Search Console’s URL Inspection Tool to check crawlability.
7. robots.txt Is Valid
What It Means:
- robots.txt is a file that controls which pages search engines can crawl.
- Errors in robots.txt can block search engines from important pages.
How to Fix:
- Check your robots.txt file at https://yourwebsite.com/robots.txt.
- Make sure it doesn’t block essential pages like your homepage or blog.
Example:
✅ Good (Allows all pages to be crawled)
User-agent: *
Disallow:
❌ Bad (Blocks entire site from search engines)
User-agent: *
Disallow: /
8. Image Elements Have [alt] Attributes
What It Means:
- Every image should have an alt attribute to describe the image for SEO and accessibility.
- Helps Google understand images and improves image search rankings.
How to Fix:
- Add descriptive alt text for all images.
- Avoid generic descriptions like “image123.jpg” or “logo”.
Example:
<img src=”seo-tips.jpg” alt=”Top SEO Strategies for 2025″>
9. Document Has a Valid hreflang
What It Means:
- hreflang tells search engines which language and region a page is for.
- Essential for multilingual or international websites.
How to Fix:
- Ensure correct hreflang tags for each language version of your site.
- Place them inside <head> or in the sitemap.
Example:
<link rel=”alternate” hreflang=”en” href=”https://example.com/en/”>
<link rel=”alternate” hreflang=”es” href=”https://example.com/es/”>
10. Document Has a Valid rel=canonical
What It Means:
- A canonical tag prevents duplicate content issues by telling Google the preferred version of a page.
- Helps avoid penalties for duplicate content.
How to Fix:
- Add a <link rel=”canonical”> tag to the original version of duplicate or similar pages.
Example:
<link rel=”canonical” href=”https://example.com/seo-guide”>
Conclusion
These 10 PageSpeed Insights SEO audits ensure that your website is indexable, crawlable, and minimally optimized for search engines.
If any issues are found, they should be documented in the audit plan and marked as High Priority.
Fixing these problems will improve search rankings, increase traffic, and enhance user experience.
