Business Audit + Website Upgrade by Andre Smetana. Day by Day Research

I was creating a new product for website developers and online business.

It is ready now. Successful companies know how to grow!

Our company will make an SEO.UX Audit and will give to a client Ready to implement Technical Assignment.

Questions what we need to answer before starting sales:

1. How much time does it take to write full SEO.UX quality audit?
2. How much time do we need to implement changes by yourself?
3. Sorry, but we can’t count Growth Rate. We are creating the startup! We will see market share only.

Let’s GO! I will write everything on this page every day. It is my working page for a week, two or maybe a month.

First, of all, I need to make a product that must be implemented on the website in a month or less.

GO! Write a list what to check out on a site (topuser.pro) first.

Day First — 20th April 2017

I wrote an announcement of my work on my LinkedIn Profile. Share it on Facebook and Twitter. It gives me new readers and inbound links.

I have created 2 pictures in Canva for this post. Featured image for WordPress and one more for a twitter card.

A lot of time wasting for small things. 

Beginning… First meeting with your client’s needs

Well, My client Topuser.Pro showing his website. His main goal is to start selling SEO.UX Audits.

Fast overview of the website revealed hundreds of small mistakes, but DON’T start online business analyzes from SEO or UX mistakes checklists.

First, write an introduction of his business to understand what is the product and find out who is his client.

The Second Day — 21st April 2017

I am still writing an Introduction. I have decided to write the survey for a client “Who is Your Client?”

This is an important work before we start collecting keywords.

Making even worldwide business you should find out small niches of your business to choose couple directions with the best ROI (Return On Investment).

Changed product name from SEO/UX to SEO.UX

The new name looks less attractive but it is optimized for Search Engines. I need traffic in the first place.

Give to SEO (traffic) highest priority and the second to UX (conversion rate) That is Why product name SEO.UX and not an UX.SEO

The Third Day — Saturday

The Fourth Day — 23rd April 2017

Survey for a customer become as big as an Audit… It’s just a part of the information to understand a client.

1. Age
2. Sex
3. Income
4. Average Net Worth
5. Average Household Income
6. Education Level
7. Rent vs Own
8. Married vs Single

This Data is very useful and mandatory for every advertising campaign especially for Pay Per Click (PPC) where it is easy to set up auditory.

The Fifth Day (Monday) — 24th April 2017

I am reading texts on the site TopUserPro. Correcting sentences and adding new information.

Making Copy-writing overview. I have created Keywords List today and adding the main business keywords from the website.

The Sixth Day — 25th April 2017

It took 5 days to understand who is a customer of the SEO.UX Audits. There are now 3 different groups of them. There is no need to make an exclusive proposition for every customer right now.

Today we need to create an ideal website structure like we are making a new website. Compare an idea how it should be with the website on an Audit. After that, we will need to ask a client How Deep Website Audit and Business Goals we need to consider in our work.

Day Seven — 26th April 2017

The educational day. We have visited seminar today “How to sell online products”.

The Eighth Day — 27th April 2017

I am working on creating keywords list. First, I need to collect words, but more important that I need to make a structure.

The work looks like this…

Search Engine Optimization – I divide it into 3 words.

• Search – I don’t know additional words with Search what my clients will seek.
• Engine – For sure this word I will use only in the phrase “Search Engine Optimization”
• Optimization – This is the word for the structure. Audit service is an optimization and analytics service. I took it and find out as more phrases as it possible with word optimization.

After, I take another word UX and so on.

The Ninth Day — 28th April 2017

I moved my things for a couple months to a new one office in Kyiv, Ukraine. The new type of work is not only to be with the mobile phone. We need to be mobile and ready to move all the time.

Whether in Kyiv is Great! The atmosphere is super, it is going to be Eurovision next week.

Next week I will resume the first stage of the Project SEO.UX

Ten Days — Saturday Weekend

The Eleventh Day — April 30, 2017

10 days we need to understand the company needs to create next month comprehensive SEO.UX.Usability Audit.

Today, We started to make basic changes. You can order just technical assignment what to do or we can improve your website by

You can order just technical assignment what to do (Audit) or out Team can improve your website if you give us access to your website.

I have analyzed all outbound links on the website. We have removed all broken links and links that we have decided are useless.

May Day is a public holiday

The Thirteen Day — 2nd May 2017

I found a good funnel to sell Audits and at the same moment find out needs of my customers.

I am going in next two weeks make free and paid webinars and seminars in Ukraine.

Creating today the lectures “How to Start an Online Business and Analyze Websites”.  

The Fourteen Day — 3rd May 2017

Work on the product AdSense optimization proposition. This product I gave before and still selling on Russian speaking market as the online consultations via skype or another IM. I am making this product for an English Speaking market now. You can read reviews about my work for 6 years and order AdSense Consulting for $85.  My Skype name is smetwin.

The Fifteen and Sixteen Days — 4th and 5th May 2017

I thought it will be one or two Adsense Consultations after I announced it.

Two days I was consulting people How to earn more money with AdSense Ads. 

In anyway full website SEO.UX Audit is a Premium Product and I am grinding it every day adding new tips and renewing information on my checklist.

I wrote that I have a checklist to make fast website SEO.UX Audit. Contact me if you need it. My time costs $85 per hour. The checklist will take maximum 5 hours to find out all websites SEO and UX mistakes.

Seventeen Days — Saturday Weekend

7th May 2017

Inside the product SEO.UX Consulting I saw How to connect visitors and your products.

How to choose Keywords for pages and How to create pages for visitors who will find you. Different keywords write different people. It is important to understand who is writing keywords, not only what person needs.

8th May 2017

I am still working on the product Grow up AdSense Revenue and Consult customers about How to set up Adsense preferences for the best outcome.

Twenty Days — 9th of May 2017

I updated AdSense optimization proposal. Added pictures to show what info customers will receive to upgrade AdSense on their websites. It is an easy-to-use audit to make changes on the website in an hour.

Added fresh UX tips to checklist How to improve form fields for better results.

Every day I update website design now. Today I changed header menu and found an amazing green color to use for call to action buttons later.

The Keywords list got a new shape and view. Starting position to collect a big amount of words almost ready. I don’t want to hurry up and will look through keywords a couple days more.

Twenty one Twenty two — 10th and 11th of May 2017

I completed research what to sell on topuser.pro now. It will be an AdSense Optimization and other types of advertising optimization.

It takes one hour to make an AdSense Optimization Consultation.

To make a good looking Audit in PDF file there are three hours to draw it.

Prices:

Adsense Consulting costs $85 (one hour)

Adsense PDF Audit costs $220 $255 (three hours)

It was the last day of this research. My decision is to create and sell the small product (one — three hours) now. Big companies can buy long-term research for their website and business. For a small business, it is very important to work all the time and don’t wait for big clients.

Tomorrow I’ll visit Conference in Kiev.  Next days I will use my SEO.UX Checklist to update topuser.pro to sell Adsense Optimization Consulting. Read day by day my new challenge.