How to write SEO title? One common mistake
Copywriters for social networks trying to make an attractive title for articles but they usually forget about SEO. More than 50% of internet articles are making for outbound links!
There are important rules how to write the title:
Be attractive in social media.
Make page relevant to the website you link to.
The most engaging titles have some standard rules (you can read these tips at membership area) BUT what about that page must be relevant to another website?
This is a rule easy to make you must know.
Use the same words in title tag as you use in anchor text. (Tweet this Tip)
Good SMM title could look like this one:
“10 tips how to make haircut at home”
You are linking to a beauty salon and your link anchor text is “Beauty salon in London”.
There are no words from anchor text in the title and this is not the best SEO link.
What or How to write?
There are two different ways.
Rewrite your title tag to have words from anchor text for example “10 tips from London Beauty Salon how to make a haircut at home.”
The second is to write two titles. The first title will be on the page title tag with keywords another title will be displayed at social networks. Use Open Graph Meta tags for various social networks to write different titles.