Over the past few years, MouseBelt has analyzed over a thousand sites ICO... While their quality varies greatly, successful companies have two things in common:

1. They make their content understandable and accessible to investors.
2. The web pages have a very professional look and feel.

While you should hire professionals to help you build your website, you can still prepare and plan a lot. This will simplify the design process and save money. Start by creating all the relevant content you fill website. 

Keep in mind that many users will be viewing the information rather than reading it in its entirety. Therefore, it is better to arrange texts in structured fragments, rather than large blocks. It is also a good idea to visually break up sections so that the user can easily find the information they want.

Some important sections that should be included in any successful ICO site.

Let's take a look at a few factors to consider when designing an ICO website. This will allow attracting investors and successfully developing the project from idea to profit from the product.

What problem is your company trying to solve, and how do you plan to do it?

This should be the main focus of your site at the top of the page. You describe the problem in several paragraphs and how you plan to solve it. At this point, there is no need to dive deeply into the technologies behind the project. The website should interest visitors with the offer. 

If you can manage to convince potential investors that your product solves a real problem, they are more likely to read the whitepaper.

What are the practical use cases?

It should be immediately clear what the platform will be used for. Even if it is as simple as transferring tokens between two parties, it is important that the tasks and how to achieve them are immediately clear to site visitors. 

For example, in the case of supply chains, will the platform be used to track the movement of products from manufacturer to point of sale in order to prevent fraud? If so, be sure to clarify this. Many platforms have multiple use cases, so make sure all of them are available to the potential investor.

Who is on your team?

This section is very important for potential investors. Have professional photos of your team members. Each of them must have a link to their LinkedIn profile. Investors want to see what projects you have worked on in the past and if they have been successful. Have your team members had successful startups in the past? Be sure to inform potential investors about this.

It is helpful for consultants to point out how their skill set will help in the project. In the case of a supply chain company, you can include a consultant with 20 years of experience in the traditional supply chain industry. If you have a legal consultant, you can simply indicate the name of his practice. It is important for potential investors to see how advisors can help you achieve your goals.

How is the token used?

Many companies skip this section. This sometimes happens because they are actually only using the token for fundraising. It is very important that you outline at least the basics of how the token will be used on the platform. If a potential investor does not see a clear use of tokens, he has no particular reason to buy them.

Who are your partners?

Do you work with any third party companies? Do you have a foundation supporting the project? Have you had partnerships with other blockchains? If so, tell people about them. Partnerships are important and show that you are actively working on the project.

Are you mentioned in the media?

Most companies send out press releases about upcoming milestones, product releases, partnerships, and more. Make sure you include these and any mentions from outside news sources on your site. Typically, companies that generate more media buzz will be more successful in raising funds through ICOs. Investors know this well, so make sure the information is easy to find.

Where can a visitor find a white paper?

If you are looking to raise funds, you will need a well-written white paper that describes:

• how the platform works;
• how are you going to use the collected funds;
• what your go-to-market strategy looks like. 

Do you have a working product or at least an MVP?

In today's marketplace, it is extremely important to have a working product. Previously, just an idea and a technical document were enough to get funding. Many of these companies that have raised funds in the past have never created a functioning product. Investors have become increasingly cautious about investing in ICOs that do not yet have a product. Looking ahead, you won't see many companies without at least an MVP capable of successfully conducting an ICO.

Make sure potential investors can easily find and access your product.

Other factors to consider.

Building and maintaining a professional brand for your website is very important because it is usually the first thing a potential investor sees. For this, it is very important to hire a professional web designer to guide you through the process. 

If your site looks unprofessional, your company will look unprofessional.

Content is also very important. While all of the above sections may appear on your site, it is important that they are easy to read and understand. A professional copywriter can be very helpful in this. He can usually improve on what your team has written and find things that a potential investor might not understand.

While the information above is basic, many ICO companies don't follow these simple steps! However, it's also important to remember that every company is unique, so there will be certain things on the site that might make sense for one company but not another. 

This guide is intended to be used as a starting point and should not be construed as a comprehensive guide to building ICO sites. However, if you follow these guidelines, your company will be in a much better position to succeed.

Based on materials from the site: medium.com

✔️ How else are tokens used?

Tokens have no other purpose than payment for goods and services of the company that launched the ICO. This is their main application.

✔️ Are tokens in ICO smart contracts?

Cryptographic tokens are a set of rules encoded in a smart contract - a token contract. Each token belongs to a blockchain address. 

✔️ What do they write on the ICO website in the Investments section?

Detailed information about the success in fundraising, as well as about the process itself: the amount of funds that have already been collected, the number of investors accepted by cryptocurrencies.

✔️ How else can you promote your ICO website?

Place links to the company page on various social networks Facebook, Slack, Twitter, Telegram, etc., add an email address.

✔️ Are there requirements for those willing to invest to register on your ISO website?

Think about it. Confidentiality and anonymity are highly valued in the blockchain community, so such a move could scare them away.

✔️ What else do you need to consider when designing an ISO site?

Responsive ICO web design is undoubtedly a must. The number of smartphone users continues to grow, so you need to make sure that no matter what device you're using, your site looks its best.

✔️ What are the best images to use for the ICO website?

Infographics, copyright shots, photos of your team and product.